Video: Page 13
-
Courtesy of Tito's Handmade Vodka
Tito’s vodka rolls out autonomous Spokescart in first major brand platform
The understated but “slightly cheeky” bar cart concept intends to strengthen Tito’s position against a growing number of celebrity-backed rivals.
By Peter Adams • Jan. 12, 2024 -
Courtesy of PepsiCo
Pepsi Wild Cherry courts aging millennials as flavored soda sales pop
The campaign recognizes the group’s tamer perceptions of what’s “wild” and focuses on women who are driving growth in a key segment.
By Peter Adams • Jan. 11, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Disney Advertising
Disney ties mood to messaging with contextual ads amid ad-tech roll-out
The media giant also unveiled a new shoppable ad format and expanded its clean room offering at its annual Disney Tech & Data Showcase.
By Chris Kelly • Jan. 11, 2024 -
CreativaImages via Getty Images
Deep Dive8 predictions for 2024 as marketing seeks a new normal
Following a period of extremes, key trends like retail media and ad-supported TV could settle down while experiments in areas like AI ramp up.
By Peter Adams , Jessica Deyo , Chris Kelly , Sara Karlovitch • Jan. 9, 2024 -
Courtesy of FanDuel
FanDuel gives Gronk another shot in Super Bowl marketing blitz
Part of a larger campaign, consumers can again bet on if NFL icon Rob Gronkowski will score a live field goal for FanDuel’s second big game ad.
By Jessica Deyo • Jan. 9, 2024 -
Courtesy of General Mills
Totino’s teams with Pete Davidson to rescue football fans from ‘flat’ pizza
The comedian hypes up the pizza roll brand in an effort that also includes a tie-up with Tapatio around the Super Bowl’s Spanish broadcast.
By Jessica Deyo • Jan. 8, 2024 -
Retrieved from Amazon on September 22, 2023
Amazon makes key hire to lead Prime Video’s advertising expansion
Jeremy Helfand is joining the company from Disney, where he helped build out streaming ad bets for properties like Hulu and Disney+.
By Peter Adams • Jan. 5, 2024 -
Joe Raedle via Getty Images
Peloton brings fitness classes to TikTok in bigger push for Gen Z
A co-branded content hub will reinforce the embattled fitness marketer’s recently introduced brand positioning around accessibility.
By Peter Adams • Jan. 4, 2024 -
Courtesy of Procter & Gamble
Bounty and NFL greats clean up after wings and football talk
The Procter & Gamble paper towel brand is out with exclusive social content in the lead up to the Super Bowl.
By Sara Karlovitch • Jan. 4, 2024 -
Courtesy of Planet Fitness
Planet Fitness busts gym barriers with help from Megan Thee Stallion
A new campaign elevates the rapper to the role of Mother Fitness and includes TV ads, an augmented reality filter and co-branded merchandise.
By Sara Karlovitch • Jan. 3, 2024 -
Permission granted by PepsiCo
Mtn Dew fan favorite Baja Blast sets Super Bowl debut for 20th anniversary
The former Taco Bell exclusive will be made available at nationwide retail for a full year for the first time as part of the “Bajaversary” marketing blitz.
By Peter Adams • Jan. 2, 2024 -
Courtesy of The Coca-Cola Company
Why Coca-Cola turned to ‘The Bear’ to bring together its family of brands
“New Guy” developed out of conversations with Majority, a diversity-focused creative agency that is part of the marketer's OpenX arrangement with WPP.
By Chris Kelly • Jan. 2, 2024 -
Courtesy of Geico
Geico thaws Caveman on road to the Super Bowl
A new spot from The Martin Agency sees the iconic brand character wake up from a nightmare about the “so easy, a caveman can do it” tagline.
By Chris Kelly • Dec. 22, 2023 -
Courtesy of Mondelez International
Oreo sets Super Bowl return a decade after watershed Twitter play
The Mondelez cookie brand’s speedy response to a power outage in 2013 is enshrined as one of the great big game marketing moments.
By Peter Adams • Dec. 20, 2023 -
Courtesy of Expedia
Hotels.com recruits NBA stars to promote mobile app, loyalty program
A new “Hotel like a Pro” campaign highlights Nikola Jokić and Jimmy Butler’s “hotel hacks” and includes an integration with the NBA2K video game.
By Jessica Deyo • Dec. 19, 2023 -
Courtesy of Trivago
Trivago introduces brand refresh with ads localized with help from AI
The company enlisted agency DesignStudio for the overhaul, with a focus on its metasearch capabilities and an unfussy, upbeat demeanor.
By Peter Adams • Dec. 15, 2023 -
Courtesy of MoonPie
Forget Gen Z: MoonPie targets extraterrestrials in need of a treat
Following July’s congressional hearings on UAPs, the snack brand and AOR Tombras devised outdoor ads that allegedly can only be read by aliens.
By Peter Adams • Dec. 13, 2023 -
David Ryder via Getty Images
IPG Mediabrands strikes deal with Amazon for ad-supported streaming
Amazon’s fledgling ad-supported offering gains a large stable of potential advertisers via the three-year deal.
By Aaron Baar • Dec. 11, 2023 -
Courtesy of Coca-Cola
Coca-Cola enlists Hollywood talent for Christmas shorts
Films starring Octavia Spencer and Colm Meaney elevate branded content as the beverage giant extends its Santa-heavy holiday campaign.
By Chris Kelly • Dec. 11, 2023 -
Courtesy of Twitch
Twitch launches annual recap with new game, marketing push
The Amazon-owned platform’s end-of-year community recap is being bolstered by a side-scroller game and custom creative on social media.
By Sara Karlovitch • Dec. 11, 2023 -
EvgeniyShkolenko via Getty Images
Thanksgiving, Black Friday football broadcasts were a marketing win: Here’s what the numbers say
Retail ads during Amazon’s first NFL Black Friday game were 35% more likely to drive engagement compared to category primetime averages, EDO found.
By Sara Karlovitch • Dec. 8, 2023 -
Courtesy of Team Whistle
State Farm takes inside look at NFL players and ‘at-home teammates’
Made with sports media company Team Whistle and agency Optimum Sports, “Home Team” blends brand messaging with football fandom.
By Chris Kelly • Dec. 6, 2023 -
Illustration: Derek Abella for Industry Dive
TrackerSuper Bowl LVIII: Tracking every ad
The details on every big game spot, from Temu's three-peat appearance to Verizon's tie-up with Beyoncé to tease the star's upcoming album.
By Marketing Dive staff • Dec. 6, 2023 -
Courtesy of Hellmann's
Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet
The Unilever marketer will run a 30-second spot developed with agency Wunderman Thompson that plans to combat food waste.
By Peter Adams • Updated Dec. 5, 2023 -
Courtesy of Bath & Body Works
Bath & Body Works drops 10-foot candle to help holiday shoppers unwind
The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails.
By Peter Adams • Dec. 1, 2023
Previous
