Video: Page 13

  • A women drinks from a Gatorade Water bottle while standing on a sidewalk.
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    Courtesy of Gatorade
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    Gatorade expands presence in hydration market with Gatorade Water

    The leading sports drink brand’s first unflavored water launches with a digital-heavy marketing campaign positioned around wellness. 

    By Aaron Baar • Feb. 28, 2024
  • 2 Pepsi cans with the retro logo
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    Permission granted by PepsiCo
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    What’s old is new: Food and beverage brands put a modern spin on retro packaging

    Consumer-facing companies are tapping into buyers’ emotions as they redesign logos and packaging.

    By Shefali Kapadia • Feb. 27, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • A 1950s poster of Smokey Bear as part of the wildfire prevention campaign's 80th anniversary celebration.
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    Courtesy of The Ad Council
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    Smokey Bear travels through the decades for 80th anniversary ad

    The bear best known for the iconic “Only you can prevent wildfires” line stars in an emotional retelling of years of wildfire prevention tips.

    By • Feb. 26, 2024
  • Walmart storefront.
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    Kaarin Vembar/Marketing Dive
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    Walmart-Vizio deal raises fresh concerns about retail media walled gardens

    While the acquisition gives Walmart a leg up in retail media’s growing CTV race, it could shrink options for brands reliant on Vizio’s data sets.

    By • Feb. 23, 2024
  • Colin Jost and Micheal Che wear green suits in front of a green background with gold balloons which spells out SPE. Both comedians hold up a cocktail with a bottle of Jameson between them.
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    Courtesy of Pernod Ricard
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    Jameson to drop Times Square Ball for St. Patrick’s Eve

    With St. Patrick’s Day falling on a Sunday this year, the Irish whiskey is encouraging celebration the night before with a new holiday and campaign. 

    By • Feb. 21, 2024
  • A father and son bond over oatmeal in the first global ad campaign from PepsiCo's Quaker brand.
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    Permission granted by PRNewsfoto/PepsiCo
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    Quaker celebrates everyday moments of affirmation in creative reset

    Uncommon Creative Studio handled the campaign while Quaker enlisted “Aftersun” director Charlotte Wells to add an emotional punch to the creative.

    By • Feb. 21, 2024
  • McDonald's WcDonald's anime characters
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    Courtesy of McDonald's USA
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    McDonald’s brings anime fandom to life for immersive global campaign

    The chain is paying tribute to how it is often depicted in anime and manga — as “WcDonald's” — with a new sauce, packaging, episodic content and more.

    By • Feb. 21, 2024
  • Walmart has agreed to acquire smart TV maker Vizio in a $2.3 billion cash deal.
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    Scott Olson via Getty Images
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    Walmart buys Vizio for $2.3B as retail media race turns to streaming

    The deal, which closed on Dec. 3, could help the retailer provide new ways for advertisers to see greater impact from investments on Walmart Connect.

    By • Updated Dec. 3, 2024
  • Duke Blue Devil mascot flexes on a Marriott hotel bed
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    Courtesy of Marriott
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    Marriott Bonvoy joins March Madness craze to celebrate game-day rituals

    The hotel chain is pushing its loyalty platform through digital and linear spots in hopes of winning consumers as they map out their travel plans. 

    By Aaron Baar • Feb. 20, 2024
  • Google, National Women's Soccer League partnership logo displaying the entities' names.
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    Courtesy of Google
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    Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up

    The Pixel will serve as the official mobile phone of the league, and the phone’s AI-powered camera will be used to capture exclusive social content.

    By Aaron Baar • Feb. 15, 2024
  • Comedian Ziwe Fumudoh teamed with Android for a "Finding Love with Ziwe" video and is seen sitting in a green dress.
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    Courtesy of David Miami
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    Android says green text bubbles are costing iPhone users love

    Comedian Ziwe Fumudoh stars in a video that highlights the stigma of green text bubbles in dating.

    By • Feb. 15, 2024
  • Ikea's new ad campaign shows a young girl putting on a guitar concert for her friends.
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    Permission granted by McCann Worldgroup
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    Ikea defies ‘don’t try this at home’ in debut creative from McCann

    An older gamer and adult and child practicing martial arts in the living room animate the Swedish retailer’s first global marketing campaign.

    By • Feb. 14, 2024
  • A Coke Zero billboard
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    Courtesy of Coca-Cola
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    Coke lends Zero Sugar a voice in ads, TikTok filter referencing 2000s pop hit

    Custom typography made from images of condensation, bubbles and fizz is also allowing the product to “speak for itself” for the first time.

    By • Updated Feb. 15, 2024
  • Back view of male player touching invisible screen while experiencing cyberspace, in VR glasses on dark background in studio with pink and blue neon lights
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    max-kegfire via Getty Images
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    IAB, MRC draft preliminary AR measurement guidelines for advertisers

    The augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024.

    By Aaron Baar • Feb. 12, 2024
  • Patrick Mahomes in an Adidas ad
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    Courtesy of Adidas
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    Adidas tells athletes of all types: ‘You got this’

    A content series features athletes like Patrick Mahomes and Trinity Rodman talking about how they overcome pressure to perform at their highest levels.

    By Aaron Baar • Feb. 12, 2024
  • A photo of the Geico Gecko in a scrapbook
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    Courtesy of Geico
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    Geico drops mockumentary on rise of Gecko mascot ahead of Super Bowl

    The “Legend of the Lizard” video is the culmination of a campaign created by The Martin Agency that brought back the brand’s Caveman mascot.

    By • Feb. 9, 2024
  • A close-up of two people holding cans of Coca-Cola Spiced
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    Courtesy of Coca-Cola
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    Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive

    Coca-Cola Spiced, the marketer’s first permanent portfolio launch in three years, aligns with renewed consumer interest in flavored colas.

    By • Feb. 7, 2024
  • Three women in an Expedia ad that is airing on Netflix
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    Courtesy of Netflix
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    Expedia signs up as Netflix’s first global ad partner

    The travel platform will run ads localized for language and culture in various countries and be an alpha measurement partner in the U.K. and Brazil.

    By • Feb. 5, 2024
  • The Amazon Prime app is seen on a mobile phone.
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    Getty Images via Getty Images
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    Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin

    The company also rolled out a conversational shopping experience, part of generative AI initiatives that could drive "tens of billions of dollars" in revenue.

    By • Feb. 2, 2024
  • legal
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    Justin Sullivan / Staff via Getty Images
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    Column

    Sociable: Meta posts solid increases in revenue and usage for Q4 2023

    With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.

    By Andrew Hutchinson • Feb. 2, 2024
  • A trio of stills show actor Stephen Tobolowsky buying Lay's chips at a grocery checkout line.
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    Permission granted by Frito-Lay North America
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    Lay’s time-loop ads inspired by ‘Groundhog Day’ take over ABC

    Disney, Ryan Reynolds’ Maximum Effort and Kimmelot developed custom spots that accounted for one-third of ABC’s commercial inventory on Feb. 2.

    By • Feb. 1, 2024
  • Jif "Save the Celery" campaign imagery
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    Retrieved from YouTube on January 31, 2024
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    Jif tackles ‘celery neglect’ on game day with free peanut butter

    “Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”

    By • Feb. 1, 2024
  • Pepsi takes over the Las Vegas Sphere
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    Courtesy of PepsiCo
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    Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover

    Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry.

    By • Feb. 1, 2024
  • A wooden Google logo hangs at a stand at the 2022 Re:publica digital society festival on June 09, 2022 in Berlin, Germany.
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    Sean Gallup via Getty Images
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    YouTube revenue tops $9B in sign ad-spending appetites are recovering

    A strong quarter for Google’s video platform suggests marketers are again loosening their purse strings for more premium ad formats.

    By • Jan. 31, 2024
  • A family of Vikings drives Hyundai's Santa Fe SUV in a new ad campaign.
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    Permission granted by Hyundai Motor America
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    Hyundai’s Santa Fe unleashes a family’s inner Viking in new ads

    Creative launching around the NFL conference championships is set to the driving rhythm of Heart’s “Barracuda.” 

    By • Jan. 26, 2024