Video: Page 130
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Lamps Plus launches first mobile video campaign on Amazon
The videos, timed for Prime Day, will show a loft apartment designed with the brand's lamps.
By Robert Williams • July 13, 2018 -
M&M's Caramel packaging doubles as passes for pop-up events
Fans can follow the candy brand's social pages for details about how to attend free concerts and potentially meet the performers.
By Erica Sweeney • July 13, 2018 -
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Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Ole Smoky Distillery boosts ad recall 21 points with Facebook campaign
Mobile-first video and photo ads show how the brand's moonshine helps get parties started.
By Robert Williams • July 13, 2018 -
No US team, no problem: Breaking down this year's World Cup advertising
Despite a rocky start, the global tournament has shown how nimble brands are still catering to Americans' growing interest in soccer.
By Sean Gibbons • July 13, 2018 -
How Pepperidge Farm drove 8x lift in social engagement for Milano cookie
Through social listening, ad targeting and a pop-up event for influencers, the bakery company also boosted sales 2.8%.
By Chris Kelly • July 12, 2018 -
Snapchat users who watch 'The Darkest Minds' trailer get Pandora access
Film studio 20th Century Fox took over the music-streaming app's integration with Snapchat to promote its new film.
By Robert Williams • July 12, 2018 -
AT&T takes stake in AR headset maker Magic Leap
The telecom giant is now the exclusive distributor for the tech brand's products in the U.S.
By Robert Williams • July 12, 2018 -
Tracking Q2's biggest stories and ad spend's 'tug of war'
Two timelines break down a tumultuous quarter that included Facebook's Cambridge Analytica fallout and the kickoff of GDPR.
By Sean Gibbons • July 12, 2018 -
Spindrift sparkling water taps 'superfan' Kristen Bell for first national campaign
The brand looks to differentiate its product in a crowded category by emphasizing its real fruit ingredients and taking subtle jabs at competitors.
By Erica Sweeney • July 12, 2018 -
Heineken courts American soccer fans with expanded MLS partnership
As the World Cup closes, the brand is launching a summer marketing push and extending its official beer sponsorship of the MLS for five years.
By Erica Sweeney • July 12, 2018 -
Tori Spelling debuts AR makeover show 'The Look: All Stars'
Beauty app Perfect365 is collaborating with the show that airs each week on CW and MyNetwork stations.
By Robert Williams • July 11, 2018 -
Michael Kors is first to test AR ads in Facebook news feed
Sephora, Bobbi Brown, Pottery Barn and Wayfair, among other brands, will begin testing the new format later this summer.
By Robert Williams • July 11, 2018 -
Google ramps up machine learning to automatically optimize search, other ad formats
In what the company is calling its largest deployment of machine learning in ads, marketers will be able to more easily deliver relevant experiences at scale.
By Erica Sweeney • July 11, 2018 -
Coke debuts 'One Last Summer' docuseries on Gen Z
The effort includes four 10-minute episodes that highlight friends' summertime adventures — all while sipping on the soft drink.
By Erica Sweeney • July 10, 2018 -
Beer label uses facial recognition to talk with consumers
When customers scan the bottle's smart label with their phone, a skull printed on the packaging will unlock an interactive dialogue.
By Jessi Devenyns • July 10, 2018 -
Cadbury invites fans to 'go madbury' and invent new Dairy Milk flavors
With more than 90,000 combinations possible, consumers can create, name and submit a signature bar, and the public will vote on the winner.
By Erica Sweeney • July 10, 2018 -
Toyota gets playful with Pinterest Pincodes, podcast sponsorship in Avalon campaign
The push is part of the automaker's broader strategy to put more emotion into its marketing.
By Erica Sweeney • July 10, 2018 -
Report: Facebook in talks with soccer's Cristiano Ronaldo for Watch reality show
Plus, the social network won live broadcast rights to show English Premier League soccer in Southeast Asia.
By Robert Williams • July 9, 2018 -
Rémy Martin distills abstract art in AR campaign for cognac
The company partnered with artist Matt W. Moore and billed the app as the world's first brand activation that leverages ARKit tech through art.
By Robert Williams • July 9, 2018 -
Organic Valley repurposes influencers' videos to promote ghee
The campaign includes YouTube content in which mentions of butter or oil are "censored" and replaced with the word "ghee."
By Erica Sweeney • July 9, 2018 -
Drew Ressler [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from Wikimedia Commons
How Toyota sparked a 23% lift in purchase consideration among music festival fans
Working with Oath helped the brand target concertgoers at four different events, whose live streams drew more than 83 million collective views.
By Erica Sweeney • July 9, 2018 -
Study: 49% of smart TV users unclear on how their viewing habits are tracked
Even though data companies report getting viewers' consent for data collection, 75% of surveyed consumers didn't know how they gave consent.
By Erica Sweeney • July 9, 2018 -
World Cup advertisers should pay more attention to female fans, study finds
Nearly one-third of surveyed women report being soccer fans, while 70% find the global tournament "very appealing."
By Erica Sweeney • July 9, 2018 -
Emirates airline brings VR cabin views to mobile web
Customers can see the view from each section on the plane, then immediately book a seat without ever leaving the website.
By Robert Williams • July 6, 2018 -
Wired magazine rolls out OTT TV with sponsors Audi, HP and Verizon
The over-the-top channel features the most popular videos and shows from Wired.com and the publisher's YouTube channel.
By Robert Williams • July 6, 2018
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