Video: Page 131
-
Amazon Go locks in second Seattle spot
The company confirmed that a second Seattle location is in the works as it heads toward the goal of opening six of the experimental formats this year.
By Dan O'Shea • July 6, 2018 -
Applegate's social push annoys people into trying 'Cleaner Wiener' hot dogs
Ten videos from the organic meat company show a costume-clad man purposely irking urbanites as a "dirty dog."
By Erica Sweeney • July 5, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Amazon delivers pop-up 'smile' boxes to promote Prime Day
People can view a live stream of the unboxing on a special microsite or the company's mobile app.
By Erica Sweeney • July 5, 2018 -
Q&A
Why Jimmy John's CMO is spotlighting employees for the brand's biggest campaign to date
In an interview with Marketing Dive, John Shea also talked about the sandwich chain's aggressive growth strategy and staying ahead of the curve with digital ordering.
By Peter Adams • July 5, 2018 -
Study: What some of Q2's most breakthrough ads shared in common
Ace Metrix tested 1,800 ads and found brands like Verizon, Petsmart and Colorado Tourism came out on top for commanding attention and likeability.
By Erica Sweeney • July 3, 2018 -
KFC's Extra Crispy Colonel will cameo on 'General Hospital'
An appearance on the longest-running American soap opera is part of KFC's strategy to have its brand show up in unexpected places.
By Erica Sweeney • July 3, 2018 -
Deep Dive
11 marketing campaigns that made a splash in Q2 2018
From flying pizzas cross-country to producing 30,000 videos in a day, there was no shortage of campaign wins — and fails — this spring.
By Natalie Black (Koltun) , Sean Gibbons • July 2, 2018 -
Column
Campaign Trail: 7-Eleven Norway's chlamydia ads; LG calls on Ryans; Tiffany Haddish returns to Groupon
A tourism parody courts controversy, while one marketer runs a name-specific promotion and another falls back on a rising star in this week's picks.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 29, 2018 -
White Castle hypes Chicken Rings with Facebook Live home shopping show
Hosts of the QVC-like parody responded to comments in real time and asked users to react to offerings like "artisan-crafted" Chicken Ring earrings.
By Erica Sweeney • June 29, 2018 -
Subway deploys 'subliminal messaging,' short-form ads for 3-day marketing blitz
A multichannel campaign included images of large subs projected in strange places and ads with the tagline "Feed your subconscious."
By Erica Sweeney • June 28, 2018 -
Burger King and Budweiser resurrect 'Whassup,' but with a royal twist
The two teased the collaboration in a Twitter exchange recreating dialogue from the iconic spot earlier this week.
By Erica Sweeney • June 28, 2018 -
Jif scoops Neil Patrick Harris for Facebook Live comedy show
The actor is promoting the new Jif Power Ups snacks by re-enacting real-life parenting moments.
By Erica Sweeney • June 27, 2018 -
Skittles encourages consumers to #GIVEaDAM about beavers for Canada's birthday
On July 1, the brand will livestream a man dressed as a beaver in the woods and donate to an environmental organization for each view.
By Erica Sweeney • June 27, 2018 -
Opinion
3 ways marketers can tap into micro-movements
Smart brands are forgoing massive CSR campaigns for simpler, nimbler bursts of brand advocacy. MMC's Ted Sabarese offers tips on how to do it right.
By Ted Sabarese • June 27, 2018 -
Exclusive: Courtyard by Marriott takes NFL fans behind the scenes with digital docu-series
"Courtyard: Unstoppable" launches today on Facebook Watch, with each episode following a changemaker as they pursue their football passions.
By Erica Sweeney • June 26, 2018 -
Razor brand Billie opens discussions about women's body hair with crowd-sourced initiative
The direct-to-consumer marketer is asking followers to upload images that show positive depictions of women with body hair to its website.
By Erica Sweeney • June 26, 2018 -
Nordstrom taps 4 fashion-savvy comedians for anniversary sale campaign
The effort includes talent like "2 Dope Queens" co-host Phoebe Robinson, who will promote the retailer's "Show Us How You #NSale" social sweepstakes.
By Erica Sweeney • June 26, 2018 -
YouTube expands merchandising, membership options amid creator frustrations
Several tools announced at VidCon open new monetization channels and could be a bid to win back favor with video influencers.
By Erica Sweeney • June 25, 2018 -
Study: Online and on TV, consumers prefer longer ads to shorter ones
A new survey by Research Intelligencer and Pollfish goes against the grain of some recent industry research around extra-short ads.
By Erica Sweeney • June 25, 2018 -
Arby's broke records for the world's largest and smallest ads to promote its switch to Coke
A nearly five-acre ad in Monowi, Nebraska — the smallest town in the U.S. — and a message printed on a sesame seed are now recognized by Guinness World Records.
By Erica Sweeney • June 22, 2018 -
Column
Campaign Trail: Burger King Russia's World Cup disaster; Snickers' apology tour; McDonald's debuts the 'Frylus'
Two brands are saying sorry, albeit for very different reasons, while another marketer goes for a repeat with oddball novelty products in this week's picks.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 22, 2018 -
Pepsi's Uncle Drew pens advice letter to 'youngbloods' for The Players' Tribune
The marketer is working with Derek Jeter's media brand to drum up hype for the upcoming "Uncle Drew" film, including through animated video content.
By Erica Sweeney • June 21, 2018 -
Snapchat's new docu-series lets viewers insert themselves into scenes via AR
The 12-part "Endless Summer," which debuts in September, has several interactive features and stars the YouTube creator Summer Mckeen.
By Erica Sweeney • June 21, 2018 -
Google touts new creative suite for YouTube, ARCore at Cannes Lions
The company is focusing its YouTube pitch to marketers on testing, targeting and measurement, as well as the ability to customize campaigns at scale.
By Erica Sweeney • June 21, 2018 -
Opinion
Why quality trumps quantity for video publishers
Opting for a "more and cheaper is better" approach actually wastes money on unnecessary tech, unimportant data and superfluous manpower, writes Connatix's David Kashak.
By David Kashak • June 20, 2018
Previous
