Video: Page 133
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Dove Men+Care spotlights paid paternity leave for Father's Day push
As part of the effort, the marketer is contributing to 27 crowd-funding campaigns to support family leave requests for dads and families.
By Erica Sweeney • June 5, 2018 -
Adidas assembles team of 56 sports 'creators' for World Cup push
Athletes and influencers included in the effort will share content on their personal social channels, and the brand is encouraging soccer fans to do the same.
By Erica Sweeney • June 5, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Papa John's pokes at mattress disruptors in promotion with retailer
Raymour & Flanigan is offering a year's worth of free pies to customers who purchase a mattress that costs $500 or more.
By Erica Sweeney • June 4, 2018 -
Study: Just 53% of marketers blend TV and digital video strategies
This comes despite a growing interest in advanced TV options, with two in five marketers now leveraging data to target their ads.
By Erica Sweeney • June 1, 2018 -
Column
Campaign Trail: Pedigree plays virtual fetch; Tums delivers 'TummerTime' relief; A1's meat-scented candles
Marketers jump into summer early with cross-platform mobile experiences, a Twitter service targeted at millennials and a goofy Father's Day gag gift.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 1, 2018 -
Burger King cuts holes in Whoppers to celebrate National Donut Day
The marketer partnered with BuzzFeed's Tasty on videos showing viewers how to make their own iterations of the highly-limited offering.
By Erica Sweeney • May 31, 2018 -
Asics, Disney encourage families to get moving with 'Incredibles 2' workout videos
Each video will feature the apparel company's brand ambassadors, the FrontRunners, who will also lead live workout sessions in stores.
By Erica Sweeney • May 31, 2018 -
Advertisers slow to spend on Instagram Stories, study says
Marketers put only 16% of their budgets allocated for the image-sharing app into Stories.
By Robert Williams • May 30, 2018 -
Nestlé teams with WWE to urge fans to #ChooseWater
The campaign includes a sweepstakes and co-branded digital videos featuring WWE stars discussing the benefits of staying hydrated.
By Erica Sweeney • May 30, 2018 -
Ford tries to bridge gap between drivers and cyclists through VR
An immersive experience allows the two to swap vantage points on the road, and encouraged 60% of trial viewers to change their behaviors.
By Erica Sweeney • May 29, 2018 -
Pabst Blue Ribbon documents how diverse millennials are living the American Dream
The brewer partnered with Vice on two documentaries and a series of character portraits that will run around the Memorial Day and Fourth of July holidays.
By Erica Sweeney • May 25, 2018 -
Column
Campaign Trail: Cintas maps bathroom stops; Ikea lulls people to sleep; Vitamin disruptor delivers
An app tailor-made for Memorial Day road-trippers, along with innovative print and mobile promotions, make our editors' picks ahead of the long weekend.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • May 25, 2018 -
Q&A
How Brandless built a following with its 'just what matters' approach
Ido Leffler, co-founder and chairman of the direct-to-consumer retailer, talks about how the company's values, branding strategy and unique model have made it a retail standout.
By Emma Liem Beckett • May 24, 2018 -
Opinion
4 signs bots may be stealing your ad dollars
As bots evolve, it's only more getting more difficult for marketers to tell them apart from humans. White Ops' President and Co-founder Michael Tiffany outlines the biggest red flags.
By Michael Tiffany • May 24, 2018 -
KFC gives away Col. Sanders floaties via Snapchat for Memorial Day
The brand released an AR lens that lets users enter for a chance to win some of the seasonal gear, which isn't available for sale.
By Erica Sweeney • May 24, 2018 -
Paramount Network, NowThis revise Wikipedia pages to spotlight gender imbalance
The publisher will share branded video around an edit-a-thon, which was inspired by the fact that just 16% of the online encyclopedia's editors are women.
By Erica Sweeney • May 23, 2018 -
Chobani on the power of in-house creative and not obsessing over efficiency
The yogurt marketer goes against the industry grain on several fronts when crafting campaigns like a current one around its Flip line of snacks.
By Peter Adams • May 23, 2018 -
Pepsi shows off loyalty swag with country music star Dierks Bentley
A new TV spot features the artist and summer-themed merchandise available via the revived Pepsi Stuff, including JBL speakers, floating coolers and more.
By Erica Sweeney • May 22, 2018 -
3M explores the daily 'Wonder' of science
Fluorescent hues and thought-provoking questions are employed in a new campaign to spark a fresh take on science and the brand known for office supplies.
By Natalie Black (Koltun) • May 21, 2018 -
Facebook tests influencer search engine for marketers
Creators can set up a portfolio with their audience size, metrics and samples of branded content.
By Erica Sweeney • May 21, 2018 -
Sprint extends Evelyn the robot storyline with TV campaign, social video series
The telecom is bringing back a fictional AI character first introduced during a successful Super Bowl push this year.
By Erica Sweeney • May 21, 2018 -
WSJ: Legalized sports betting could be a boon for TV ad revenue
Networks are exploring new programming ideas and ways to offer betting-related content to engage fans.
By Erica Sweeney • May 21, 2018 -
Facebook Stories to test ads as user count tops 150M
The full-screen ads will be 5- to 15-second videos that users can skip.
By Robert Williams • May 18, 2018 -
YouTube rebrands Red premium content service, launches music-streaming platform
The new content strategy points to the importance of music and premium video to Google as it continues to expand into smart home offerings.
By Erica Sweeney • May 18, 2018 -
Twitch to host 48-hour 'SNL' marathon in lead-up to season finale
As part of the deal, the Amazon-owned platform creators can co-stream the content while adding their own commentary.
By Erica Sweeney • May 18, 2018
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