Video: Page 134
-
Column
Campaign Trail: 3 ways marketers are celebrating the royal wedding of Prince Harry and Meghan Markle
Brands get it right with DIY tips and royally-themed products, but mostly miss the mark with viewing parties.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • May 18, 2018 -
Stoli designs custom font for fans to share in campaign around self-expression
"Loud and Clear" features collaborations with a number of artists, including the Oscar-winning composer Hans Zimmer and graphic designer Tyrsa.
By Erica Sweeney • May 17, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Mountain Dew explores Kevin Hart's mind to find what gets him hyped up
The marketer looks to tap into the comedian's high-energy sense of humor in 15-second spots showing off his wrestling persona, motorcycle skills and more.
By Erica Sweeney • May 17, 2018 -
Tostitos whips up 42-layer royal wedding cake made from dip
A video of the cake's construction will be posted on Facebook and Instagram, and the brand shared a simplified version of the recipe online.
By Erica Sweeney • May 17, 2018 -
Spotify goes Hollywood with fake film trailers, dating app romance
"Love What You Love" promotes the music-streaming service's updated free version and arrives on the heels of its April IPO.
By Erica Sweeney • May 16, 2018 -
Macy's steps into summer with new Instagram look, dedicated men's page and more
The retail brand is continuing its work with the creator network Tongal to make its social video efforts shoppable and shareable by influencers.
By Erica Sweeney • May 16, 2018 -
Bacardi shuffles into summer with music-centric campaign shot from the waist down
"Do What Moves You" is backed by a track from the DJ group Major Lazer and directed by Tom Kuntz, who's known for his funky music videos.
By Erica Sweeney • May 15, 2018 -
UK gin brand schools Americans on being 'truly proper' ahead of royal wedding
Boodles is rolling out a series of how-to videos featuring etiquette and fashion experts from across the pond.
By Erica Sweeney • May 15, 2018 -
Q&A
KFC's CMO talks building trust, Amazon's Twitch and mobile trends
Andrea Zahumensky spoke to Marketing Dive about a busy first few months on the job, including cooking up more George Hamilton appearances and integrating with a chart-topping video game.
By Peter Adams • May 15, 2018 -
Pom Wonderful spoofs health scares in campaign featuring man impaled by dolphin
Messaging centers around how people often wait until they have an issue to take their health seriously.
By Erica Sweeney • May 15, 2018 -
Column
Campaign Trail: SpikedSeltzer, JetBlue nurture niche audiences with food and drink
Flying NYC pizza to Los Angeles and serving alcoholic sparkling water to brides on the day of the British royal wedding could create loyal fans for the brands.
By Chantal Tode , Natalie Black (Koltun) • May 11, 2018 -
IAB: Mobile drives digital ad spend to all-time high of $88B
Marketers are for the first time investing more in phone screens than TV screens, the trade group found.
By Erica Sweeney • May 11, 2018 -
Report: A&E will tie TV ads to business results
Following a six-month test with Data Plus Math, the network plans to offer deals with outcome-based guarantees during this year's upfronts.
By Erica Sweeney • May 10, 2018 -
ESPN casts a wide net in ads for new streaming app
College students, expats and professional women are being targeted in new ads urging consumers to curate their ideal sports-viewing experience.
By Dianna Christe • May 9, 2018 -
Report: Adidas suspends Facebook video ad buys over lack of transparency
As much as 30% of the company's spend on the social media site could be wasted because of low viewership.
By Erica Sweeney • May 9, 2018 -
Budweiser flies into World Cup with fleet of beer delivery drones
The brand is also showcasing noise-activated, light-up cups that it will distribute to soccer fans during the tournament.
By Erica Sweeney • May 9, 2018 -
More than half of Gen Z favors socially-conscious brands, study finds
The most popular type of media the cohort uses without interruption is streaming video.
By Erica Sweeney • May 9, 2018 -
How Macy's and IBM tackle 'thumb scrolling' on digital video
Standing out on mobile and social channels demands visually compelling work but also a clear strategy behind the creative, marketers said Monday at the IAB's Digital Video Symposium.
By Peter Adams • May 8, 2018 -
Bonobos touts range of size offerings with campaign featuring 172 diverse models
The effort, reportedly the brand's costliest to date, includes video projections on buildings in Austin and Chicago and a seven-minute documentary.
By Erica Sweeney • May 8, 2018 -
Grey Goose shifts focus to digital for latest content series featuring celebrities
"Off Script" stars Jamie Foxx and marks a shift in distribution and production strategy from a previous series created with Sundance Channel.
By Erica Sweeney • May 7, 2018 -
YouTube taps data, custom graphics to drive interest for Karate Kid spinoff
Desktop viewers for "Cobra Kai" — which recently debuted on YouTube Red — will see "Wax On" and "Wax Off" animations among other on-screen features.
By Erica Sweeney • May 7, 2018 -
Listen to meat sizzle in Applebee's hour-long ASMR video
The montage of ribs, shrimp, chicken and steak being grilled is meant to help viewers relax while promoting the chain's new Bigger, Bolder Grill Combos.
By Erica Sweeney • May 7, 2018 -
Kellogg's went from zero to 60 on digital thanks to 2 campaigns
Efforts for Pringles and Rice Krispies largely centered on YouTube — a platform where the marketer spent essentially nothing just three years ago — marked a paradigm shift in its strategy.
By Peter Adams • May 4, 2018 -
Study: Facebook's focus on 'meaningful interactions' doesn't slow video's explosive growth
The format continues to outperform other content categories by "a statistically significant margin."
By Erica Sweeney • May 4, 2018 -
Everything marketers missed at YouTube's buzzy 2018 Brandcast upfront
A partnership with Nielsen Catalina Solutions to track online campaigns' impact on offline sales and new shows were part of the platform's pitch to brands.
By Peter Adams • May 4, 2018
Previous
