Video: Page 138
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Tommy Hilfiger puts Gigi Hadid behind the wheel with Formula One racer
Lewis Hamilton, regarded as one of the world's best drivers and a major social media presence, is the brand's new menswear ambassador.
By Erica Sweeney • March 16, 2018 -
MGM's digital #WarGames series lets viewers shape stories
The six-episode show is an interactive, updated version of the studio's 1983 film that lets viewers interact with and influence content.
By Erica Sweeney • March 15, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Kingsford Charcoal celebrates MLB Opening Day's return with interactive digital experience
"Backyard All-Stars" lets fans apply the voice of famous announcers to videos of themselves swinging for the fences.
By Erica Sweeney • March 15, 2018 -
Macy's hacks Instagram's Live Share for spring campaign
Influencers will style an article of clothing and then challenge another influencer to re-style it using a new feature that enables simultaneous live streaming.
By Erica Sweeney • March 14, 2018 -
Opinion
Advertisers, get off your agency's back!
Agency-client relationships need transparency, agility and autonomy to deliver great work, writes Agency Mania Solutions's Bruno Gralpois.
By Bruno Gralpois • March 14, 2018 -
Snapchat promotes third-party AR lenses in bid to foster influencer community
However, these "creator boosts" can't currently be branded and creators won't be paid for their efforts.
By Erica Sweeney • March 13, 2018 -
Sabra hummus taps customer feedback for new 'Feel Good Food' jingle
Jingles have fallen out of favor with advertisers, but the brand is supporting the effort with trendier tactics including extra-short video and experiential marketing.
By Erica Sweeney • March 13, 2018 -
360 video ads boost purchase intent by 7%, study finds
The format also shows a 12% increase in the belief among viewers that a brand has a "unique story to tell" when compared to traditional video ads.
By Erica Sweeney • March 13, 2018 -
Facebook secures rights to live stream 25 MLB games
The deal includes in-game elements created for watching, sharing and interacting on Facebook, as well as on-demand highlight packages and recaps for each team.
By Erica Sweeney • March 12, 2018 -
Lexus crafts 3-D art installation from fan love letters
A 60-second video features real customers reading their notes of thanks as a craftsman folds and hangs them into a 16 foot "perceptual" art piece.
By Erica Sweeney • March 9, 2018 -
Study: Facebook grabs 46% of digital video ads, topping YouTube
Issues with platform fit persist, however, as about 75% of marketers simply adapt their TV spots for digital video efforts, disregarding factors like length.
By Erica Sweeney • March 9, 2018 -
Opinion
Oscars takeaways: how to be an award-winning multichannel marketer
From Guillermo del Toro to "Dunkirk," Sunday night's winners offer insights for industry professionals, according to LoopMe CEO Stephen Upstone.
By Stephen Upstone • March 8, 2018 -
Pepsi rides World Cup excitement with push featuring 5 soccer stars
With rival Coke being the tournament's official sponsor, Pepsi is slyly entering the conversation with the help of athletes like Lionel Messi, Marcelo and others.
By Erica Sweeney • March 7, 2018 -
Oreo and Shaq celebrate their shared birthdays with OOH, social video campaign
The Snack Shaq playhouse pop-up at Atlantic Station had a customized sunroom allowing the 7 foot 1 inch former NBA player to peek out of the top.
By Erica Sweeney • March 7, 2018 -
Report: Facebook offers brand-safe video ad buys for $750K
Advertisers participating in the program won’t be able to target their messages, unlike most of the ads placed on Facebook videos.
By Erica Sweeney • March 6, 2018 -
Deep Dive
Walmart's A-list Oscar night was all about 'the Box'
For its second year of short films during the Academy Awards, "the Box" became a star, and a true symbol of its war with Amazon.
By Daphne Howland • March 6, 2018 -
Snickers teams with WWE on YouTube series, Instagram Story for WrestleMania
Wrestling superstars will appear in the candymaker's "You're Not You When You're Hungry" campaign to be shared on WWE's digital and social channels.
By Erica Sweeney • March 6, 2018 -
Pizza Hut's Pie Tops return to control March Madness TV screens
The connected sneakers let wearers pause their TVs through a button on the shoe and order pizzas via Bluetooth.
By Erica Sweeney • March 5, 2018 -
Kim Kardashian West's celebrity kid prank show lands on Facebook Watch
Produced by Lionsgate, "You Kiddin' Me" will air 10 episodes, with Facebook community members allowed to participate in the hijinks.
By Erica Sweeney • March 5, 2018 -
Deep Dive
Campaign Trail: Lacoste makes room for endangered species; a beauty brand flips the script on objectifying women
Two marketers take different approaches to cause marketing: one through limited-edition apparel, the other via a social media campaign that looks to put more women in office.
By Chantal Tode , Natalie Black (Koltun) • March 2, 2018 -
Pizza Hut quickly steps in as NFL sponsor after Papa John's cuts ties
The new partnership could help the brand regain its title as biggest pizza chain, a distinction it recently lost to Domino's.
By Erica Sweeney • March 1, 2018 -
NBC will use AI to match advertisers with programming
While the volume of TV ads will be reduced, the remaining inventory will be enhanced with new digital features.
By Erica Sweeney • March 1, 2018 -
Deep Dive
How Intel evolved from an invisible 'ingredient brand' to win over more millennials
At the IAB's Annual Leadership Meeting, CMO Steven Fund discussed how Intel sees success by integrating its technology into destination live events and working with celebs like Jim Parsons.
By Peter Adams • Feb. 28, 2018 -
Stoli debuts 'Red Sparrow' campaign with signature cocktails, social content
The brand is running sweepstakes for a "top-secret trip" to New York City tied to the Jennifer Lawrence vehicle on its Instagram and Facebook channels.
By Erica Sweeney • Feb. 28, 2018 -
Razor disruptor Harry's examines what makes a man in new short film
The effort looks to challenge traditional notions of masculinity through the story of a boy teaching an alien about what defines manhood.
By Erica Sweeney • Feb. 27, 2018
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