Video: Page 137
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The North Face pledges equal representation for women in ads
The Move Mountains initiative celebrates female explorers through short films and includes a multi-year outdoor adventure partnership with Girl Scouts of the USA.
By Erica Sweeney • April 4, 2018 -
ANA: Nearly half of advertisers plan to increase influencer spending
A survey revealed that, among those that are not already using the tactic, 27% plan to start in the next 12 months.
By Erica Sweeney • April 4, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Samsung, Pepsi see success with YouTube's new TrueView for reach campaigns
The format, which combines the platform's in-stream ads with cost per thousand impressions buying, makes some bumper assets skippable.
By Erica Sweeney • April 3, 2018 -
Jeep lets viewers ride the waves with World Surf League 360-degree experience
Users can explore Oahu, Hawaii with two of the brand's vehicles, and select different paths on their journey using "gaze-based interactions."
By Erica Sweeney • April 3, 2018 -
Mercedes-Benz recruits rocker Henry Rollins to challenge ideas of toughness
A new branded content series includes podcasts and a one-hour TV documentary where the music icon addresses stereotypes around van owners.
By Erica Sweeney • April 2, 2018 -
LinkedIn accelerates video push with native ads, content for company pages
More than 46% of B2B advertisers said finding a quality environment to reach decision-makers with video is a top challenge, the platform found.
By Erica Sweeney • March 29, 2018 -
Porsche delivers car customization through new haptic ad format
Users demoing the technology can scan a QR code to create a dedicated microsite with rich media content focused on their personalized vehicle.
By Erica Sweeney • March 29, 2018 -
White Castle bursts onto fitness scene with whey protein powder
The burger chain is promoting the product — suspiciously launching on April Fools' Day — with an infomercial where a muscle-clad man asks viewers if they want to get "swole."
By Erica Sweeney • March 29, 2018 -
Heineken pulls 'lighter is better' ad after Chance the Rapper, others call it racist
In the spot, a bartender slides a bottle of Heineken Light past several black people before it lands with a paler-skinned woman.
By Erica Sweeney • March 28, 2018 -
YouTube TV signs on as first-ever presenting sponsor for NBA Finals
Sports viewing is in the midst of a significant upheaval and it could be some time before it becomes clear who the new leaders are.
By Erica Sweeney • March 27, 2018 -
Tumi takes new luggage line around the world in short film starring Alexander Skarsgard
The James Bond-esque video features scenic views of destinations ranging from Italy to Mongolia, where each stop highlights one of the Tumi Latitude suitcase's qualities
By Erica Sweeney • March 27, 2018 -
Study: Mid-tier creators prove more engaging, trustworthy than both celebs and microinfluencers
There's a sweet spot for brands with digital trailblazers and emerging voices that have more than 250,000 followers but not necessarily blockbuster audience sizes.
By Erica Sweeney • March 27, 2018 -
NBA lets some fans stream a live game's final quarter for 99 cents
Offering access to parts of games through micro-transactions could turn into a moneymaker for the league as it emulates Amazon's Twitch.
By Erica Sweeney • March 26, 2018 -
Sherwin-Williams, Hanes, Powerade lead March Madness social media engagement
Among official NCAA sponsors, Capital One experienced a 2,573% lift between March 11-19 compared to March 2-10.
By Erica Sweeney • March 23, 2018 -
Target lands starring role on NBC's 'Superstore'
Scenes for an episode of the show were filmed inside a real brick-and-mortar location, and featured the brand's bull terrier mascot Bullseye.
By Erica Sweeney • March 23, 2018 -
Column
Campaign Trail: Starbucks's fortune-telling Frappuccino; AR T-shirt explores the human body
Dual-purpose products make a splash with a drink that also predicts the future and apparel that's part educational toy.
By Peter Adams , Chantal Tode • March 23, 2018 -
Digital ad spend will reach 50% of total ad sales in 2018, forecast says
The U.S. ad market is projected to grow 5.5% this year — a higher rate than previously expected — to reach an all-time high.
By Erica Sweeney • March 22, 2018 -
H&M and Crocs dance into spring with star-studded campaigns
The retailer released an empowering short where Elizabeth Olsen and Winona Ryder meet on the dance floor, while the shoe brand brought back Drew Barrymore for a musical number.
By Erica Sweeney • March 22, 2018 -
NBA signs content deal with meditation app Headspace
The two will share jointly-produced content on the NBA's social media platforms, which the league reports have more than 1.4 billion likes and followers globally.
By Robert Williams • March 22, 2018 -
Google commits $300M to new initiative supporting publishers, quality journalism
The effort includes programs to fight the spread of misinformation online and also bolster news outlets' revenue streams via a subscription tool.
By Erica Sweeney • March 21, 2018 -
Facebook pilots Patreon-like program to support creator community
One of two new monetization tools lets fans pay their favorite creators on a monthly basis to earn access to exclusive content and badges.
By Erica Sweeney • March 20, 2018 -
Nike takes gamification to the next level with sneaker try-on game
Dubbed "Reactland," the game lets shoppers try on shoes by running on a treadmill hooked up to a video game.
By Daphne Howland • March 19, 2018 -
Deep Dive
Purpose takes center stage for PepsiCo, Stella Artois at SXSW
Both companies are thinking about values-based marketing in less piecemeal terms as young consumers demand their brands stand for something, with successful results.
By Peter Adams • March 19, 2018 -
Travel Oregon looks to lure visitors with lushly animated 'Only Slightly Exaggerated' campaign
A fantastical 90-second short is supported by immersive content, GIFs and additional animations focused on the state's seven tourism regions.
By Erica Sweeney • March 19, 2018 -
Wendy's urges fans to pick #TeamFresh for March Madness offers and swag
In addition to the interactive challenge on social, the chain is activating its sponsorship via its mobile app, first-ever streetwear collection and a food truck.
By Erica Sweeney • March 16, 2018
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