Video: Page 136
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Under Armour and The Rock share stories of athletic perseverance
A series of YouTube short films showcases how eight athletes — and Dwayne Johnson himself — willed themselves to greatness by overcoming obstacles.
By Erica Sweeney • April 20, 2018 -
Column
Campaign Trail: 'Handmaid's Tale'-inspired lingerie; Baskin-Robbins twerks; a powerful message on LBGT rights
Quality truly runs the gamut this week with epically tone-deaf sleepwear, a meme-heavy ice cream campaign and a powerful push raising awareness about discrimination.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • April 20, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Starburst brings back all-pink packs with meme-ready merchandise
The brand collaborated with designer Erin Robertson, a "Project Runway" winner, on items including T-shirts, pink denim jackets and neon signs.
By Erica Sweeney • April 19, 2018 -
Foot Locker taps creative community for real-world and digital activations
A new campaign features an art gallery pop-up and a music video inspired by two new Nike Air Max Plus sneakers.
By Erica Sweeney • April 18, 2018 -
White Castle showcases Puerto Rican musician to support her college dreams
Downloads of Gilmarie's song, co-commissioned by the chain and featured in its new campaign, will support her travel and living expenses for Berklee College of Music.
By Erica Sweeney • April 17, 2018 -
Mike's Harder recreates 'Deadpool' bar with pop-up experiences
Visitors can place bets in the "Dead Pool" and meet mercenaries from the upcoming superhero blockbuster at events in New York and Los Angeles.
By Erica Sweeney • April 17, 2018 -
Stella Artois urges people to pocket their phones and celebrate 'Joie de Biere'
A new campaign centers on an idyllic fictional village where everyone has elaborate pockets to store mobile devices.
By Erica Sweeney • April 17, 2018 -
NBA's Stephen Curry promotes mental resilience in new TV spot
The 30-second clip is part of Kaiser Permanente's broader "Find Your Words" campaign emphasizing mental health and wellness.
By Erica Sweeney • April 16, 2018 -
Amazon Studios drops the curtain on open-script submission program
Ending the open call for amateur scripts is a fundamental shift that puts the focus on creating blockbuster shows with major production companies and their typically large budgets.
By Erica Sweeney • April 16, 2018 -
Heinz asks Twitter if America really needs 'Mayochup'
If a poll reaches 500,000 votes in favor of the ketchup-mayonnaise blend, the brand will launch the product in the U.S.
By Erica Sweeney • April 13, 2018 -
Captain Morgan sets sights on Spotify, Facebook to reach young drinkers
The brand earlier this year had to pull out of Snapchat after a U.K. watchdog said it didn't prevent promotions from reaching underage users.
By Erica Sweeney • April 13, 2018 -
Column
Campaign Trail: Deadpool sells out; Nike holds sneaker therapy; Del Monte reaches millennials
A flimsy movie tie-up, Boston Marathon marketing and smart use of Oracle data define this week's most notable efforts.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • April 13, 2018 -
Lincoln explores how to be a 'Good Man' with Ne-Yo
The sixth installment in the brand's First Listen series delves into the musician's new single and the mobile-ready features of the latest Navigator model.
By Erica Sweeney • April 12, 2018 -
DJ Khaled backs off booze brand posts following watchdog complaints
Groups allege that content shared by the hip-hop star wasn't properly disclosed as advertising and also reached minors, including a Snapchat video where he pours Ciroc and Belaire into a bowl of cereal.
By Erica Sweeney • April 12, 2018 -
EMarketer: Native ad growth will dip to 31% this year
The format is still expected to account for 58.3% of the digital display market, or $32.9 billion, driven largely by mobile.
By Erica Sweeney • April 12, 2018 -
Deep Dive
Why marketers should take a second look at gender representation
Breaking with traditional roles isn't just about carrying the progressive torch, but a reality for many consumers and easier to do than ever for marketers thanks to technology.
By Peter Adams • April 11, 2018 -
Mercedes-Benz crafts CG spots using collaborative VR tech
Software application Nu Design with Atom View enabled the brand's production teams to work together in real time across North America as though they were on the same set.
By Erica Sweeney • April 11, 2018 -
American Express supports new brand platform with heavy podcast, mobile push
The campaign centers on vignettes about maintaining a work-life balance, with ads running on more than 20 podcasts.
By Erica Sweeney • April 10, 2018 -
Febreze targets 'scent skeptics' in video series starring Tamera Mowry-Housley
The campaign from Procter & Gamble promotes Febreze One, a new product that promises to remove odors without heavy perfumes.
By Erica Sweeney • April 9, 2018 -
Deep Dive
Breaking down the marketing winners and losers from Q1 2018
From Cambridge Analytica to Crystal Ball Frappuccinos, scandals and successes from the first leg of the year carry important lessons for marketers.
By Kayla Matthews • April 9, 2018 -
Adidas will create 30K videos at the Boston Marathon — 1 for each runner
The personalized videos will be created using radio-frequency identification chips attached to bibs and be available just hours following the race.
By Erica Sweeney • April 9, 2018 -
Report: Netflix aims to acquire Los Angeles billboard company for $300M
Regency Outdoor Advertising would help the streaming service heighten visibility in heavy traffic areas and a hub for the entertainment industry.
By Erica Sweeney • April 9, 2018 -
Study: 38% of consumers think online ads should be shorter than TV
Amid a surge in experimentation around ad length, new research provides some insight into what consumers want.
By Erica Sweeney • April 6, 2018 -
Fruit or vegetable? Heinz brings age-old debate around tomatoes to digital
Consumers can vote online and on social media, and the brand will release limited-edition ketchup packaging based on the winner.
By Erica Sweeney • April 6, 2018 -
Werther's Original builds life-sized Candy Land with Hasbro
Those who missed the Santa Monica activation can play the game digitally and interact with a 360-degree video exploring the pop-up experience.
By Erica Sweeney • April 6, 2018
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