Report: A&E will tie TV ads to business results

Following a six-month test with Data Plus Math, the network plans to offer deals with outcome-based guarantees during this year's upfronts.

By Erica Sweeney • May 10, 2018

ESPN casts a wide net in ads for new streaming app

College students, expats and professional women are being targeted in new ads urging consumers to curate their ideal sports-viewing experience.

By Dianna Christe • May 9, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Report: Adidas suspends Facebook video ad buys over lack of transparency

As much as 30% of the company's spend on the social media site could be wasted because of low viewership. 

By Erica Sweeney • May 9, 2018

Budweiser flies into World Cup with fleet of beer delivery drones

The brand is also showcasing noise-activated, light-up cups that it will distribute to soccer fans during the tournament. 

By Erica Sweeney • May 9, 2018

More than half of Gen Z favors socially-conscious brands, study finds

The most popular type of media the cohort uses without interruption is streaming video.

By Erica Sweeney • May 9, 2018

How Macy's and IBM tackle 'thumb scrolling' on digital video

Standing out on mobile and social channels demands visually compelling work but also a clear strategy behind the creative, marketers said Monday at the IAB's Digital Video Symposium.

By Peter Adams • May 8, 2018

Bonobos touts range of size offerings with campaign featuring 172 diverse models

The effort, reportedly the brand's costliest to date, includes video projections on buildings in Austin and Chicago and a seven-minute documentary. 

By Erica Sweeney • May 8, 2018

Grey Goose shifts focus to digital for latest content series featuring celebrities

"Off Script" stars Jamie Foxx and marks a shift in distribution and production strategy from a previous series created with Sundance Channel.

By Erica Sweeney • May 7, 2018

YouTube taps data, custom graphics to drive interest for Karate Kid spinoff

Desktop viewers for "Cobra Kai" — which recently debuted on YouTube Red — will see "Wax On" and "Wax Off" animations among other on-screen features.

By Erica Sweeney • May 7, 2018

Listen to meat sizzle in Applebee's hour-long ASMR video

The montage of ribs, shrimp, chicken and steak being grilled is meant to help viewers relax while promoting the chain's new Bigger, Bolder Grill Combos.

By Erica Sweeney • May 7, 2018

Kellogg's went from zero to 60 on digital thanks to 2 campaigns

Efforts for Pringles and Rice Krispies largely centered on YouTube — a platform where the marketer spent essentially nothing just three years ago — marked a paradigm shift in its strategy.

By Peter Adams • May 4, 2018

Study: Facebook's focus on 'meaningful interactions' doesn't slow video's explosive growth

The format continues to outperform other content categories by "a statistically significant margin." 

By Erica Sweeney • May 4, 2018

Everything marketers missed at YouTube's buzzy 2018 Brandcast upfront

A partnership with Nielsen Catalina Solutions to track online campaigns' impact on offline sales and new shows were part of the platform's pitch to brands.

By Peter Adams • May 4, 2018

Under Armour, Steph Curry bring real-time trivia to NBA playoffs

Steph IQ resembles the popular HQ Trivia app and aims to leverage the fandom around the Golden State Warriors player.

By Robert Williams • May 3, 2018

Burger King lets fans in Romania trade plane boarding passes for Whoppers

A promotion was inspired by the fact that the only restaurant location in the country is past the Bucharest International Airport's security check. 

By Erica Sweeney • May 3, 2018

Enterprise Rent-a-Car's partnership with Science Channel, Seeker includes interactive TV ads

"Move Forward" explores how technology is being used to improve cities, including through infrastructure, disaster relief and transportation.

By Erica Sweeney • May 3, 2018

Jose Cuervo preps partiers for Cinco de Mayo with James Van Der Beek workout series

Because the holiday falls on a Saturday this year — and won't do so again until 2029 — the tequila brand wants people primed for a 24-hour celebration. 

By Erica Sweeney • May 3, 2018

Ad targeting around content most effective at reaching YouTube audiences, study suggests

Viewers found content targeting to be 33% less intrusive than channel- or demographic-based targeting. 

By Erica Sweeney • May 2, 2018

Disney launches short-form streaming app to compete with YouTube

The ad-supported "Oh My Disney" targets millennials and aims to be a brand-safe alternative to Google's video platform. 

By Robert Williams • May 2, 2018

Tommy Hilfiger examines life of a Formula One star with docuseries

"#WhatsYourDrive" folllows brand ambassador Lewis Hamilton, with new episodes released in line with the 2018 season's race calendar. 

By Erica Sweeney • May 2, 2018

Budweiser delivers brew inspired by George Washington's recipe

Arriving in time for summer, the limited-run Freedom Reserve Red Lager takes notes from a personal military journal kept by America's first president.

By Erica Sweeney • May 2, 2018

Disney, Viacom ink deals with Twitter for original progamming

Names traditionally associated with TV and film content are making a splash at this week's NewFronts digital video marketplace.

By Erica Sweeney • May 1, 2018

Gatorade pits pro soccer teammates in fierce rivalry to promote new beverage

"Everything Changes" leverages the popularity of international stars Lionel Messi and Luis Suárez ahead of the World Cup. 

By Erica Sweeney • May 1, 2018

YouTube narrows gap with TV via new ad sales strategies

Advertisers are getting new tools to reach YouTube watchers on TV screens while the platform's live TV content is now part of Google Preferred. 

By Peter Adams • May 1, 2018

Report: WPP's Kantar could be spun-off in $4.8B buyout

WPP's next chapter is starting to come into focus following Martin Sorrell's exit, and it looks like a future where digital plays a more visible role. 

By Erica Sweeney • April 30, 2018