Snapchat promotes third-party AR lenses in bid to foster influencer community

However, these "creator boosts" can't currently be branded and creators won't be paid for their efforts. 

By Erica Sweeney • March 13, 2018

Sabra hummus taps customer feedback for new 'Feel Good Food' jingle

Jingles have fallen out of favor with advertisers, but the brand is supporting the effort with trendier tactics including extra-short video and experiential marketing. 

By Erica Sweeney • March 13, 2018

360 video ads boost purchase intent by 7%, study finds

The format also shows a 12% increase in the belief among viewers that a brand has a "unique story to tell" when compared to traditional video ads.

By Erica Sweeney • March 13, 2018

Facebook secures rights to live stream 25 MLB games

The deal includes in-game elements created for watching, sharing and interacting on Facebook, as well as on-demand highlight packages and recaps for each team. 

By Erica Sweeney • March 12, 2018

Lexus crafts 3-D art installation from fan love letters

A 60-second video features real customers reading their notes of thanks as a craftsman folds and hangs them into a 16 foot "perceptual" art piece. 

By Erica Sweeney • March 9, 2018

Study: Facebook grabs 46% of digital video ads, topping YouTube

Issues with platform fit persist, however, as about 75% of marketers simply adapt their TV spots for digital video efforts, disregarding factors like length. 

By Erica Sweeney • March 9, 2018

Oscars takeaways: how to be an award-winning multichannel marketer

From Guillermo del Toro to "Dunkirk," Sunday night's winners offer insights for industry professionals, according to LoopMe CEO Stephen Upstone.

By Stephen Upstone • March 8, 2018

Pepsi rides World Cup excitement with push featuring 5 soccer stars

With rival Coke being the tournament's official sponsor, Pepsi is slyly entering the conversation with the help of athletes like Lionel Messi, Marcelo and others.

By Erica Sweeney • March 7, 2018

Oreo and Shaq celebrate their shared birthdays with OOH, social video campaign

The Snack Shaq playhouse pop-up at Atlantic Station had a customized sunroom allowing the 7 foot 1 inch former NBA player to peek out of the top.

By Erica Sweeney • March 7, 2018

Report: Facebook offers brand-safe video ad buys for $750K

Advertisers participating in the program won’t be able to target their messages, unlike most of the ads placed on Facebook videos.

By Erica Sweeney • March 6, 2018

Walmart's A-list Oscar night was all about 'the Box'

For its second year of short films during the Academy Awards, "the Box" became a star, and a true symbol of its war with Amazon.

By Daphne Howland • March 6, 2018

Snickers teams with WWE on YouTube series, Instagram Story for WrestleMania

Wrestling superstars will appear in the candymaker's "You're Not You When You're Hungry" campaign to be shared on WWE's digital and social channels.

By Erica Sweeney • March 6, 2018

Pizza Hut's Pie Tops return to control March Madness TV screens

The connected sneakers let wearers pause their TVs through a button on the shoe and order pizzas via Bluetooth.

By Erica Sweeney • March 5, 2018

Kim Kardashian West's celebrity kid prank show lands on Facebook Watch

Produced by Lionsgate, "You Kiddin' Me" will air 10 episodes, with Facebook community members allowed to participate in the hijinks.   

By Erica Sweeney • March 5, 2018

Campaign Trail: Lacoste makes room for endangered species; a beauty brand flips the script on objectifying women

Two marketers take different approaches to cause marketing: one through limited-edition apparel, the other via a social media campaign that looks to put more women in office. 

By Chantal Tode , Natalie Black (Koltun) • March 2, 2018

Pizza Hut quickly steps in as NFL sponsor after Papa John's cuts ties

The new partnership could help the brand regain its title as biggest pizza chain, a distinction it recently lost to Domino's.

By Erica Sweeney • March 1, 2018

NBC will use AI to match advertisers with programming

While the volume of TV ads will be reduced, the remaining inventory will be enhanced with new digital features. 

By Erica Sweeney • March 1, 2018

How Intel evolved from an invisible 'ingredient brand' to win over more millennials

At the IAB's Annual Leadership Meeting, CMO Steven Fund discussed how Intel sees success by integrating its technology into destination live events and working with celebs like Jim Parsons. 

By Peter Adams • Feb. 28, 2018

Stoli debuts 'Red Sparrow' campaign with signature cocktails, social content

The brand is running sweepstakes for a "top-secret trip" to New York City tied to the Jennifer Lawrence vehicle on its Instagram and Facebook channels. 

By Erica Sweeney • Feb. 28, 2018

Razor disruptor Harry's examines what makes a man in new short film

The effort looks to challenge traditional notions of masculinity through the story of a boy teaching an alien about what defines manhood. 

By Erica Sweeney • Feb. 27, 2018

Skippy puts a smooth spin on 'Uptown Funk' for new national ad campaign

The full effort, created with BBDO Minneapolis, includes six-second digital video ads and TV spots that showcase a new product. 

By Erica Sweeney • Feb. 27, 2018

Delta, American Airlines and other brands sever ties with the NRA

In a statement, the NRA called the companies' actions a "shameful display of political and civic cowardice."

By Erica Sweeney • Feb. 26, 2018

Intel tops Olympic sponsors for Facebook, Twitter engagement thanks to drones

The number of Facebook actions taken during the games was nearly 2x the amount in the six months leading up to them. 

By Erica Sweeney • Feb. 26, 2018

Study: Digital, TV drove 10.8% growth in US advertising last month

Despite declining TV viewership overall, destination live events continue to be a rallying point for marketers, with the Academy Awards recently selling out of ad inventory. 

By Erica Sweeney • Feb. 26, 2018

Facebook streamlines and clarifies Ads Manager metrics

The company will also launch a free education initiative to help marketers better measure branding and direct marketing objectives. 

By Erica Sweeney • Feb. 23, 2018