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Permission granted by Marriott International Inc.
Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh
Developed with longtime agency partner Team One, “Leave Better” pushes against hotel ad tropes and follows the chain’s wide-ranging digital overhaul.
By Peter Adams • Sept. 27, 2023 -
Courtesy of Grubhub
Grubhub expands Snoop Dogg-starring effort on tail of international success
Extending to the U.S., “Did Somebody Say” generated 4 million views in the first three days of its U.K. premiere.
By Sara Karlovitch • Sept. 26, 2023 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Retrieved from Ticketmaster on September 25, 2023
Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII
The CBS Sports Creator Studio connects brands with sports influencers and creators for a range of content strategies.
By Aaron Baar • Sept. 25, 2023 -
Retrieved from Amazon on September 22, 2023
Amazon will bring ‘limited’ ads to Prime Video starting in early 2024
The streamer is promising to deliver “meaningfully fewer ads” than rivals, while Prime members can pay extra to avoid them.
By Peter Adams • Sept. 22, 2023 -
Courtesy of Adidas
Adidas puts fresh foot forward with global campaign honoring Trefoil icon
A new advertising effort and overhaul of the Trefoil’s visual scheme are meant to herald a “new era” for the embattled sportswear brand.
By Peter Adams • Sept. 21, 2023 -
Courtesy of Green Giant
Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years
Developed with agency GYK Antler, the B&G Foods label’s latest effort doubles down on its work with the viral internet sensation.
By Peter Adams • Sept. 20, 2023 -
Retrieved from Unsplash on July 22, 2021
Comscore, iSpot, VideoAmp picked for JIC’s next measurement move
The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement.
By Chris Kelly • Sept. 20, 2023 -
Retrieved from YouTube on September 13, 2023
Airbnb’s marketing touts short-term rental benefits amid tighter local restrictions
As New York City tightens the belt on short-term rentals, the disruptor company’s global ad campaign touts its benefits over conventional hotels.
By Aaron Baar • Sept. 18, 2023 -
Daphne Howland/Marketing Dive
Walmart Connect bows Sponsored Video ads to drive holiday inspiration
The format is aimed at driving awareness, consideration and conversions as customers ramp up gift searches for the season.
By Peter Adams • Sept. 15, 2023 -
Courtesy of Samsung
ColumnCampaign Trail: Samsung unleashes interns on a tablet in metatextual ad
Instead of the usual spec-focused spot, BBH USA parodied the creative process to promote the Galaxy Tab S9 Series.
By Chris Kelly • Sept. 15, 2023 -
Courtesy of Dunkin'
Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink
An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck’s Artists Equity.
By Jessica Deyo • Sept. 12, 2023 -
Mario Tama / Staff via Getty Images
TikTok Shop launches in US
Brands, merchants and creators can sell products directly through shoppable videos and livestream features.
By Nate Delesline III • Sept. 12, 2023 -
Permission granted by Toyota
Toyota unifies multicultural, mainstream messaging in multi-agency campaign
The integrated effort features spots from Conill Advertising, InterTrend Communications, Burrell Communications Group and Saatchi & Saatchi.
By Peter Adams • Sept. 12, 2023 -
Courtesy of Kraft Heinz
Lunchables brings kids’ imaginations to life for Grilled Cheesies debut
Spots revolve around “kid-fueled daydreams” about what’s happening in the microwave when heating the Kraft Heinz brand’s new frozen product.
By Chris Kelly • Sept. 12, 2023 -
Courtesy of DirecTV
DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’
The Spotify-based campaign extension comes as DirecTV faces flak from the NFL over recent ads the league believes are deceptive.
By Jessica Deyo • Sept. 11, 2023 -
Courtesy of Diageo
Smirnoff flips a coin for free cocktails as NFL season kicks off
The Diageo brand is running broadcast integrations, digital and social media content and has partnered with FanDuel and Drizly.
By Sara Karlovitch • Sept. 8, 2023 -
Courtesy of Burger King
Burger King vies to extend viral Whopper jingle’s shelf life with remix
The meme-friendly earworm that has boosted sales is getting a dance mix by DJ Steve Aoki as part of the chain’s sponsorship of the MTV VMAs.
By Peter Adams • Sept. 8, 2023 -
Permission granted by Mattel
Mattel strikes YouTube ad sales partnership as child safety concerns rise
A new deal gives family-friendly media studio Pocket.watch exclusive rights to sell ad inventory for the channels of brands including Barbie and Hot Wheels.
By Peter Adams • Sept. 7, 2023 -
Courtesy of Candy Crush Soda Saga
World Surfing League promotes finals with Candy Crush tournament
The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.
By Jessica Deyo • Sept. 7, 2023 -
Courtesy of Tractor Beverage Company
ColumnCampaign Trail: Tractor escapes soda dystopia through hand-drawn animation
The organic beverage company tapped an agency created for progressive challenger brands and crafted a fully realized world to take on industry giants.
By Chris Kelly • Sept. 1, 2023 -
Permission granted by J.C. Penney
How JCPenney is pivoting its brand as part of $1B company turnaround plan
A new brand positioning was developed with agency Yard NYC while creative was handled by in-house teams.
By Peter Adams • Sept. 1, 2023 -
Retrieved from Nissan on August 31, 2023
Nissan soups up ‘Heisman House’ with Zillow, creator partnerships
The 13th iteration of the automaker’s college football campaign is ramping up digital outreach, with influencer marketing and NFTs factoring in the blitz.
By Peter Adams • Aug. 31, 2023 -
Courtesy of PepsiCo Frito-Lay
PepsiCo unretires football greats with portfolio-wide NFL kickoff campaign
Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate returning to the field in a spot that features Doritos, Lay’s, Starry, Mtn Dew and more.
By Chris Kelly • Aug. 30, 2023 -
Permission granted by Gap
How Gap put a fresh spin on nostalgia for its fall campaign
The retailer is pulling inspiration from its style archives and past ads to reach consumers through a new lens, according to head of marketing Erika Everett.
By Jessica Deyo • Aug. 29, 2023 -
Permission granted by Buffalo Wild Wings
Buffalo Wild Wings bows CGI buffalo character as part of creative refresh
A slate of ads starring a winged bison with an attitude represents the brand’s first work from new creative agency of record Anomaly.
By Peter Adams • Aug. 28, 2023
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