Brands scrutinize video ad budgets as upfronts approach

Advertisers are more cautious about committing spend far in advance but are interested in CTV and alternative currencies, new research finds.

By Aaron Baar • March 13, 2023

Roku, Best Buy promise greater CTV precision through retail media pact

A new partnership will allow Roku advertisers to target, measure and optimize campaigns based on first-party shopper insights from the retailer.

By Peter Adams • March 10, 2023

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Audi tests personalized QR codes in streaming ads

The carmaker is the first to test Kerv’s Dynamic Destination ad product, which uses triggers like location and time of day to generate unique landing pages.

By Aaron Baar • March 9, 2023

Coke brings world-renowned art to life in ‘Masterpiece’ push

The global campaign also spotlights the work of diverse emerging artists and includes a short film, 3D billboards, digital collectibles and an online gallery.

By Jessica Deyo • March 9, 2023

GroupM, Warner Bros. Discovery boost brand opportunities around diverse content

The partnership is the latest ad industry initiative that seeks to create opportunities for diverse media companies and content creators.

By Chris Kelly • March 8, 2023

Miller Lite converts sexist beer ads into fertilizer with help from Ilana Glazer

Timed to Women’s History Month, “Bad $#!T to Good $#!T” is the latest attempt by the category to reckon with past misogynist behavior.

By Peter Adams • March 7, 2023

Media agencies sign on as JIC sets cross-platform baseline

Buyers and sellers now have equal voice in creating new measurement standards ahead of the 2024 upfronts.

By Chris Kelly • March 6, 2023

Hershey’s trans-inclusive IWD push sparks familiar backlash

A trending #BoycottHersheys hashtag recalls past controversies that have generated chatter but had little impact on brand performance.

By Peter Adams • March 3, 2023

Mercedes soups up in-car experience with TikTok, Google partnerships

Both drivers and passengers can browse their TikTok feeds as part of an E-Class upgrade supporting more intuitive third-party app integrations.

By Peter Adams • Feb. 24, 2023

How Molson Coors tackles the cost and clutter of football marketing

Heavy activity around DraftKings and podcasts like Barstool Sports’ “Pardon My Take” have helped the beer marketer connect with young fans of the sport.

By Peter Adams • Feb. 21, 2023

Instagram sunsets live shopping as commerce retreat continues

The move, which goes into effect March 16, follows the removal of the Shop tab this month and arrives amid a period of revenue declines. 

By Peter Adams • Feb. 15, 2023

Trade Desk revenue up 24% as advertisers continue shift to CTV, retail media

The company claims UID2 is set to solve the open internet’s identity challenge “on a scale well beyond anything cookies have ever accomplished.”

By Chris Kelly • Feb. 15, 2023

By the numbers: Super Bowl LVII

Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more.

By Sara Karlovitch • Feb. 13, 2023

What does NBCUniversal’s ‘nerd Coachella’ mean for advertisers?

The overall theme of its annual developer conference was making a mindset change, switching from "or" to "and" on the marketing frontlines.

By Chris Kelly • Feb. 13, 2023

Priceline hides travel deals in digital ads running around Super Bowl LVII

Pre-game spots are complemented by interactive videos that access over $5 million in offers as the travel marketer ramps up a new brand platform.

By Peter Adams • Feb. 9, 2023

Pepsi breaks fourth wall in Super Bowl ads satirizing celeb endorsements

Spots starring Ben Stiller and Steve Martin riff on the night’s typically star-studded commercials to encourage people to try the new Pepsi Zero Sugar.

By Peter Adams • Feb. 8, 2023

Klarna jumps back to Y2K with help from Paris Hilton

A campaign developed with Hilton’s 11:11 Media reinvents her “That’s hot” catchphrase and references trends from the era, like the velour tracksuit.  

By Peter Adams • Feb. 7, 2023

Wendy’s first to test Roku, DoorDash deal around shoppable TV ads

The first-of-its-kind partnership lets DoorDash merchants place click-to-order offers within Roku ads that they can attribute, target and measure.

By Chris Kelly • Feb. 7, 2023

Old Spice reveals first brand mascot as Super Bowl anticipation heats up

Swaggy Spice, a deodorant stick wearing a hat and sunglasses, is part of a larger “Smelf-Confidence” campaign inspired by Broadway.

By Peter Adams • Feb. 6, 2023

Google joins tech peers in touting AI as balm to advertising woes

After reporting a 3.6% revenue drop in Q4, including continued weakness in YouTube, the company highlighted AI and Shorts as promise areas.

By Peter Adams • Feb. 3, 2023

Campaign Trail: Neutrogena lathers up reality TV parody on TikTok

Movers+Shakers mined dating show tropes to turn one of the skincare brand's products into the "bombshell" of "Hydro House."

By Chris Kelly • Feb. 3, 2023

Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads

The tie-up represents parent company Anheuser-Busch InBev’s first shoppable TV commercial and Instacart’s first major CPG co-marketing campaign.

By Jessica Deyo • Feb. 2, 2023

Meta revenue slides for third straight quarter as Reels feels growing pains

Executives don’t expect the TikTok clone to be in a revenue-neutral place until the end of this year or early next.

By Peter Adams • Feb. 2, 2023

General Motors, Netflix team for strategic alliance around EVs

The partnership spans product placement in the streamer’s shows, a Super Bowl spot and a sustainability push.

By Chris Kelly • Feb. 2, 2023

PepsiCo’s new Starry brand named official soft drink of NBA, WNBA

The lemon-lime offering targeted at Gen Z aims to bring a “fresh perspective” as Mtn Dew steps back from events like the NBA All-Star weekend. 

By Peter Adams • Feb. 1, 2023