Video: Page 24

  • A silver sign on a brick wall identifies the Kroger Co. corporate headquarters.
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    Scott Olson via Getty Images
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    Q&A

    Kroger’s retail media guru on CTV ambitions and vanity metrics

    Cara Pratt sat down at Advertising Week to discuss evolving CTV measurement and why it could be a new battleground for mature players.

    By • Oct. 21, 2022
  • A trio of drag stars dressed as witches hold a stacked sandwich over a kitchen table for a new Dietz & Watson Halloween campaign.
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    Permission granted by Dietz & Watson
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    Column

    Campaign Trail: Dietz & Watson summons ‘SandWitch Sisters’ in riff on Halloween classic

    Drag queens bring a trio referencing “Hocus Pocus” to life for the brand’s largest paid TikTok effort to date and latest collaboration with agency RTO+P.

    By • Oct. 21, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Shot of a young couple using a smartphone and earphones in the city
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    Delmaine Donson via Getty Images
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    TikTok replaces Netflix as second most-popular app for those under 35

    New research underscores how TikTik’s influence is spreading beyond social media to impact streamers and traditional broadcasters. 

    By Aaron Baar • Oct. 20, 2022
  • Two characters from Stranger Things as part of a Domino's partnership
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    Courtesy of Domino's
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    Inside Domino’s recipe for success with ‘Stranger Things’ fanatics

    At Advertising Week, executives laid out how a campaign centered on a “mind ordering” app paid off despite an average response from a general audience.

    By • Oct. 18, 2022
  • Crowds of people walking through a busy crosswalk at the intersection of 23rd Street and Fifth Avenue in Midtown Manhattan, New York City..
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    deberarr via Getty Images
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    What to expect at Advertising Week: More meeting space and metaverse buzz aplenty

    Organizers hope to deliver a tighter balance between networking and programming as marketers seek tactical takeaways in a tough economy.

    By • Oct. 17, 2022
  • Four people sit on a blue couch sharing food.
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    Courtesy of Tyson
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    Tyson’s Twitch series pairs Friday night gaming with chicken

    “Chicken and a Video Game” features professional athletes eating chicken and playing video games.

    By Aaron Baar • Oct. 14, 2022
  • A woman stares off into the distance.
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    Courtesy of Toyota
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    Toyota shifts advertising into a new gear with expansive campaign

    “Never Settle” puts stories in the foreground, a change from the brand’s traditionally car-centered marketing.

    By • Oct. 14, 2022
  • The Netflix logo on a black background beside a similar logo for YouTube
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    Pascal Le Segretain via Getty Images
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    Netflix’s ad tier is barebones at launch, but cheaper than Disney’s for viewers

    Now confirmed to launch in early November, the service includes partnerships with DoubleVerify, Integral Ad Science and Nielsen and is “nearly sold out” of inventory.

    By • Oct. 13, 2022
  • A bottle of whiskey sits on a cask next to a plate of steak.
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    Courtesy of Diageo
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    Diageo’s Lagavulin sends Nick Offerman on a dangerous mission

    The “Parks and Recreation” star “almost died 50 times,” but it proved to be worth it when he got his hands on the new single malt scotch whisky.

    By • Oct. 13, 2022
  • TikTok app
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    Drew Angerer / Staff via Getty Images
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    TikTok shoots for movie studio budgets with new Showtimes ad format

    For its TikTok World summit, the app also showcased a feature where brands only pay if their ad is viewed or interacted with within 6 seconds.

    By • Oct. 13, 2022
  • Two men smile and talk in the bed of a grey truck parked in an outdoor space.
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    Courtesy of Nissan
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    Nissan shifts into career advice for college athletes in new series

    “New Frontiers” follows former Heisman Trophy winners as they discuss what it means to build a personal brand and stay true to one’s values. 

    By • Oct. 11, 2022
  • Four McDonald's figurines designed by Cactus Plant Flea Market encircle a Happy Meal placed on a red table against a sky-blue backdrop.
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    Permission granted by McDonald's USA
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    Deja vu? McDonald’s adult Happy Meals raise specter of past promos run awry

    Kotaku pointed to posts from overwhelmed employees on Reddit and TikTok, while a resale market underpins demand for the nostalgia-themed meals.

    By • Updated Oct. 10, 2022
  • A behind-the-scenes photo shows a 'Black Panther' actor reaching out of the front seat window of a rigged-up Lexus against a blue-screen background.
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    Retrieved from Lexus on October 04, 2022
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    ‘Black Panther’ sequel inspires Sprite, Lexus to champion women warriors

    Separate tie-in campaigns spotlight female talent behind the scenes and on-screen, with a focus on the blockbuster’s Dora Milaje elite guard.

    By • Oct. 4, 2022
  • Young woman relaxing with smartphone on sofa
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    Marco_Piunti via Getty Images
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    Gen Z and CTV: Is a creative renaissance for TV ads in view?

    The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's tools to reach them.

    By • Oct. 4, 2022
  • Jack in the Box's 'Gamer Jack' logo
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    Courtesy of Jack in the Box
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    Jack in the Box seeks full-time Twitch streamer

    A first for the QSR, Gamer Jack will earn an annual salary to bolster the brand’s recognition and credibility with gamers. 

    By • Oct. 3, 2022
  • closeup of hands holding smartphone in cafe
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    anyaberkut via Getty Images
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    Disney, Netflix push into streaming ads could raise all AVOD ships

    Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections. 

    By • Sept. 30, 2022
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    David Paul Morris via Getty Images
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    Google search expansion could be wake-up call for marketers

    A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok and Reddit. 

    By • Sept. 29, 2022
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    Ore Huiying via Getty Images
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    Survey: Netflix’s ad-supported tier draws viewer interest, but could struggle with Gen Z

    Baby boomers and Gen Xers were more amenable to the idea, as were lower-income consumers who may be struggling with inflation.

    By • Sept. 28, 2022
  • A person watches TV.
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    gorodenkoff via Getty Images
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    Opinion

    The realities of a unified CTV measurement tool may shock advertisers

    As advertisers increasingly pursue a unified, cross-platform measurement tool, questions remain around whether or not the concept is truly achievable.

    By Michele Madaris • Sept. 28, 2022
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    Christian Petersen via Getty Images
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    Apple Music to sponsor Super Bowl Halftime Show as services take spotlight

    The deal speaks to how business areas beyond the iPhone are becoming more important, with Apple reportedly also seeking an NFL streaming package.

    By • Sept. 23, 2022
  • The TikTok logo on a phone.
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    Drew Angerer/Getty Images via Getty Images
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    Duracell calls on tech geeks to energize new TikTok page

    A paid program will see self-proclaimed nerds collaborate in a workshop space on battery-powered products and life hack content. 

    By • Sept. 22, 2022
  • A person with a smartphone walks past a billboard advertisement for YouTube.
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    Sean Gallup via Getty Images
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    YouTube brings revenue sharing to Shorts as battle for creator talent intensifies

    Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok.

    By • Sept. 20, 2022
  • A group of four young people gather around in a semi-circle to look at what's on one of their phones.
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    LeoPatrizi via Getty Images
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    Walmart weds data to popular apps like TikTok in latest ad play

    A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

    By • Sept. 20, 2022
  • Lionel Messi, Neymar Jr. and Raheem Sterling stand together with a crowd of people behind them in the players tunnel.
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    Courtesy of Anheuser-Busch InBev
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    Budweiser focuses on positive change in global World Cup campaign

    Soccer stars Lionel Messi, Neymar Jr. and Raheem Sterling run with fans of different ages, nationalities, ethnicities and abilities in a hero ad.

    By • Sept. 15, 2022
  • Singer Chloë Bailey blows a gum bubble as part of a Trident campaign
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    Courtesy of Mondelēz International, Inc.
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    Why brands are creating original songs for TikTok

    McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform.

    By • Sept. 15, 2022