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Courtesy of Snap
Universal, Snap host virtual concert to promote J-Lo's 'Marry Me'
Snapchat users were able to see their Bitmoji in the crowd as film stars Jennifer Lopez and Maluma performed as avatars.
By Chris Kelly • Feb. 3, 2022 -
Drew Angerer via Getty Images
Facebook user growth stagnates while commerce bets see 'meaningful slowdown'
Few short-term solutions are apparent as Meta wrestles with Apple's privacy changes, while its hopes for a larger metaverse remain a long way off.
By Peter Adams • Feb. 3, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Justin Sullivan via Getty Images
Google's retail bets pay off during topsy-turvy holidays, ad revenue tops $61B
The tech giant is eyeing more shoppable opportunities in livestreaming, while its TikTok clone YouTube Shorts enters the "super early" testing phase.
By Peter Adams • Feb. 2, 2022 -
Courtesy of Frito-Lay North America
Frito-Lay reimagines Salt-N-Pepa's 'Push It' in Super Bowl ad for Flamin' Hot brands
Megan Thee Stallion and Charlie Puth feature on the remix, while Frito-Lay asks fans to embrace their spicy side and rate other brands' big game spots.
By Peter Adams • Feb. 1, 2022 -
Courtesy of J.M. Smucker Co.
Folgers tunes in classic rock to try to perk up brand
In addition to replacing a widely recognized jingle with Joan Jett's "Bad Reputation," the 170-year-old brand is also playing up its ties to New Orleans.
By Nina Lentini • Feb. 1, 2022 -
Bryan Bedder via Getty Images
Publicis Media furthers DEI bets with multiyear content pact focused on streaming
A deal with Chicken Soup for the Soul Entertainment kicks off with a Crackle Plus program featuring custom integrations for The General.
By Peter Adams • Jan. 31, 2022 -
Courtesy of McDonald’s USA
McDonald's enlists fashion designer for Lunar New Year celebration in metaverse
An interactive virtual space displays towering zodiac sculptures by Humberto Leon in the latest sign the chain is committed to exploring the tech frontier.
By Peter Adams • Jan. 31, 2022 -
Courtesy of Bush's Beans
Bush's Beans enlists TikTok, Reels creators for Can Film Festival
The brand is tapping into interest around user-generated content with a livestreamed event that riffs on the Cannes Film Festival.
By Chris Kelly • Jan. 27, 2022 -
Courtesy of Dove
Dove highlights hair discrimination in latest purpose-driven effort
A short film comes on the heels of a reorganization of parent company Unilever that arrived amid mounting investor criticism about the marketer's priorities.
By Nina Lentini • Jan. 27, 2022 -
Kevin Frayer via Getty Images
NBCUniversal deepens TikTok ties around uncertain Winter Olympics
Brand partners will be able to pilot new ad experiences while the network will host livestreams with a creator from the app.
By Peter Adams • Jan. 24, 2022 -
Retrieved from NBC Sports on January 24, 2022
Olympic athletes encounter dinosaurs in crossover spots for 'Jurassic World Dominion'
Using cinematic-style ads, Comcast brings together its NBC Sports and Universal Pictures divisions for an effort around a tentpole event.
By Nina Lentini • Jan. 24, 2022 -
Courtesy of Acura
Acura's racing anime series aims to draw young premium drivers
"Chiaki's Journey" spans four episodes that appear on YouTube and partner platforms such as Crunchyroll, a dedicated anime streamer.
By Peter Adams • Jan. 21, 2022 -
Courtesy of PepsiCo
Pepsi gathers Super Bowl Halftime Show all-stars in cinematic trailer
A multiweek media push shows the brand throwing a spotlight on an impressive range of talent, including through tie-ins to its new mobile app.
By Peter Adams • Jan. 20, 2022 -
Courtesy of Vizio
TV tops in video for reaching advertisers' goals, survey finds
Advertisers' opinions on the effectiveness of digital video ads have declined in the past year while TV, including CTV, has gained ground.
By Nina Lentini • Jan. 19, 2022 -
Courtesy of Marriott International, Inc.
Marriott seeks TikTok creators to drive content around loyalty program
Marriott Bonvoy TikTok Correspondents will creatively document everything they encounter on social media, reinforcing how essential travel can be.
By Nina Lentini • Jan. 18, 2022 -
Courtesy of Immortals
Progressive inks esports naming rights deal in latest sign of category's maturation
Regular sponsored Twitch streams and a shared space with Immortals in Minecraft demonstrate how media tactics differ from traditional sports tie-ups.
By Peter Adams • Jan. 14, 2022 -
Courtesy of SmileDirectClub
SmileDirectClub's strategy for TikTok blends tweaking TV ads and fresh content
The DTC brand of teeth aligners found that TikTok delivers the best results with a mix of programmatic ads and organic engagement.
By Robert Williams • Jan. 13, 2022 -
LeoPatrizi via Getty Images
Mobile ad spend leapt 23% in 2021, on track to hit $350B this year
Spurred by a continuation of pandemic-induced changes to consumers' habits, mobile usage continues to soar, App Annie found.
By Natalie Black (Koltun) • Jan. 13, 2022 -
Courtesy of iSpot.tv
NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup
In a move to break with legacy metrics, the network will put iSpot.tv's tools to the test in a "massive pilot" around the Winter Olympics and Super Bowl.
By Peter Adams • Jan. 13, 2022 -
Pascal Le Segretain via Getty Images
Expect jagged growth of media consumption as saturation point nears
Time spent with media grew 3.1% in 2020, 1.6% in 2021 and is set to lift 2.5% in 2022 — an up-and-down trend PQ Media expects will persist.
By Nina Lentini • Jan. 13, 2022 -
Retrieved from Piqsels.
OpinionThe long and short of it: understanding video options in a fragmented world
While short-form video boosts discoverability, longer formats are critical for brand-building and storytelling, writes Meta's Patrick Harris.
By Patrick Harris • Jan. 13, 2022 -
Courtesy of LinkedIn
Cameo poised for bigger role in brands' 2022 social strategy
Gaining momentum last year among brands like Coca-Cola and Infiniti, the platform may help to create a "halo effect" around online content.
By Robert Williams • Jan. 6, 2022 -
Courtesy of Atmosphere
TikTok brings viral videos to TVs in gyms, restaurants through OOH deal
Partnering with the startup Atmosphere, the app is tapping into a streaming network that now reaches 20 million unique monthly visitors.
By Peter Adams • Jan. 6, 2022 -
User-created content — especially video — gains on traditional media consumption
The creator economy's role in the media landscape is growing as teens report spending 56% of their viewing time streaming user-generated videos and other content.
By Nina Lentini • Jan. 6, 2022 -
Courtesy of NBCUniversal
NBCUniversal's new advertising platform streamlines first-party data across portfolio
NBCUnified wields 150 million unique person-level identifiers drawn from company offerings spanning theme parks to the Peacock streamer.
By Peter Adams • Jan. 5, 2022
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