Video: Page 7

  • Campaign imagery supporting two new spots as part of Lexus' "December to Remember" campaign
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    Courtesy of Lexus
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    Lexus marks 25 years of ‘December to Remember’ with nostalgic ads

    Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between product and emotion. 

    By • Nov. 19, 2024
  • Viant x IRIS.TV
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    Courtesy of Viant
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    Viant seeks CTV edge with IRIS.TV acquisition

    IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual and brand-suitability data to advertisers.

    By Aaron Baar • Nov. 18, 2024
  • Imagery for Kroger's 2024 holiday campaign.
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    Retrieved from Kroger on November 13, 2024
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    Kroger plans Shop the Scene experience on Hulu for holiday campaign

    Central to the effort is a 60-second spot, “The Case of the Disappearing Food,” that details how the act of sharing food can ignite the holiday spirit.

    By • Nov. 14, 2024
  • Kris from Target in a holiday campaign
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    Courtesy of Target
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    Target debuts ‘weirdly hot’ Santa for second holiday advertising push

    The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.

    By • Nov. 14, 2024
  • Megan Thee Stallion for True Religion
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    Courtesy of True Religion
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    Deep Dive

    ‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers

    Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.

    By • Nov. 13, 2024
  • Netflix upfront
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    Courtesy of Netflix
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    Netflix helps brands deepen NFL integrations with new ad partnerships

    The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the upcoming season of “Squid Game.”

    By • Nov. 12, 2024
  • DoorDash campaign imagery for "Hay Comida En La Casa."
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    Courtesy of DoorDash
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    DoorDash puts fresh spin on family meals for Hispanic Gen Zers

    The delivery platform’s first work from Gut Miami puts a refreshing spin on the common childhood occurrence of being told there’s food at home.

    By • Nov. 11, 2024
  • Draft King using Perion's Stay Live CTV ad format
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    Courtesy of Perion
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    DraftKings, Dr Pepper stay live with new sports-focused CTV ad format

    Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

    By • Nov. 7, 2024
  • A janitor wearing a blue jumpsuit stands in the spotlight on a theater stage in Amazon's 2024 holiday marketing campaign
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    Permission granted by Amazon
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    Amazon’s holiday campaign spotlights classic song, acts of kindness

    “What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

    By • Nov. 5, 2024
  • A man is holding a remote control of a smart TV in his hand. In the background you can see the television screen with streaming entertainment apps for video on demand
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    Giuliano Benzin via Getty Images
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    Nielsen gets shot in the arm from MRC’s livestream accreditation

    Advertisers increasingly rely on multiple sources for insight into viewing habits, but Nielsen remains the leading TV currency despite recent setbacks.

    By Aaron Baar • Nov. 4, 2024
  • David Beckham stars in SharkNinja's 2024 holiday campaign.
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    Courtesy of SharkNinja
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    SharkNinja and David Beckham help consumers ‘Ninja the Holidays’

    The global holiday campaign positions Ninja’s kitchen appliances as the means to help consumers complete their seasonal meals in record time.

    By • Nov. 4, 2024
  • Waldo, wearing a striped shirt, hugs a gift-giverin Etsy's holiday marketing campaign.
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    Permission granted by Etsy
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    Etsy focuses on gifts with a personal touch in sprawling holiday campaign

    Waldo, of “Where’s Waldo?” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign.

    By • Nov. 1, 2024
  • Amazon AI Product Guides on its digital app
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    Courtesy of Amazon
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    Amazon trumpets new AI-powered tools for marketers as costs soar

    Image, audio and video generators for making ads are part of an AI strategy that drove capital expenditures up 81% year over year in Q3. 

    By • Nov. 1, 2024
  • Rita Ferro on stage at Disney Tech & Data Showcase
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    Courtesy of Disney Advertising
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    Inside Disney’s increasingly global approach to selling holiday ads

    The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of content during the 2023 holidays.

    By • Oct. 31, 2024
  • A man in a navy blazer and gray tie walking out of a gray brick building
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    Drew Angerer via Getty Images
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    Google ads performance robust despite existential threats

    The company’s search segment saw healthy revenue growth during a Q3 period where the business was also ruled to be part of an illegal monopoly.

    By • Oct. 30, 2024
  • Netflix logo
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    Mario Tama via Getty Images
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    Netflix taps new VP of advertising as ad biz prepares for crucial 2025

    Nicolle Pangis, formerly CEO of Ampersand, will bring a data-driven approach to the streamer as it continues to scale its advertising business.

    By • Oct. 29, 2024
  • Walmart
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    Retrieved from Walmart on October 28, 2024
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    Walmart parodies TV hits in Black Friday ‘advertainment’ series

    “Deals of Desire” will run on TV, TikTok, YouTube and out-of-home and follows similar efforts from the retailer that bridge content and commerce.

    By • Oct. 28, 2024
  • Follow along with the animated adventures of the Chick-fil-A Cows, Carrots, Sarge & Daisy
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    Courtesy of Chick-fil-A
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    Chick-fil-A targets families with entertainment-focused mobile app

    The free app will launch Nov. 18 and include podcasts, games, interactive stories and original animated shows like “Legends of Evergreen Hills.” 

    By Aaron Baar • Oct. 24, 2024
  • A still from Urban Outfitters' 2024 holiday campaign.
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    Courtesy of Urban Outfitters
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    Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign

    The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin.

    By • Oct. 24, 2024
  • Image from Atera campaign created entirely with generative AI
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    Courtesy of Atera
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    Q&A

    How — and why — this brand created an ad campaign entirely with AI

    IT management platform Atera used generative AI tools including Sora and Midjourney to save up to $1 million on video ad production.

    By • Oct. 24, 2024
  • Milk-Bone
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    Retrieved from Milk-Bone on October 23, 2024
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    Milk-Bone revels in rom-com tropes with movie trailer parody campaign

    Ads for faux film “Howl You Know” will run before actual trailers in cinemas while the brand is sharing additional Hollywood-like content on social. 

    By • Oct. 23, 2024
  • Campaign imagery for Selena Gomez-owned Rare Beauty's first-ever brand campaign, "Every Side of You."
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    Courtesy of Fred & Farid Los Angeles
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    Rare Beauty celebrates ‘Every Side of You’ for first global campaign

    The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.

    By • Oct. 21, 2024
  • A person sitting in the front seat of a car holds up a pair of earrings
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    Permission granted by Walmart
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    Inside Walmart’s pop culture-heavy 2024 holiday campaign

    A December update to the campaign reunites cast members from movies and TV series like “Gilmore Girls” as Walmart leans further into nostalgia.

    By • Updated Dec. 3, 2024
  • A person interacts with a registration desk at Advertising Week
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    Permission granted by Shutterstock
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    Top takeaways from Advertising Week 2024 marketers need to know

    Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.

    By • Oct. 18, 2024
  • Amazon Creative Studio on a laptop
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    Courtesy of Amazon
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    Amazon unboxes advertiser capabilities spanning AI, DSP and insights

    The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers utilize its ad services.

    By • Oct. 15, 2024