Social Media: Page 252
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Google, Facebook put rivalry aside to serve up ads
After a long absence, Google joins the Facebook Exchange.
By Wendy Parish • Oct. 18, 2013 -
Tide uses Vine videos for 'horror marketing'
The brand will run seven six-second videos depicting famous horror movie scenes.
By Wendy Parish • Oct. 18, 2013 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Oracle acquires content marketing startup Compendium
The acquisition was a move by Oracle to compete with Salesforce.
By Wendy Parish • Oct. 18, 2013 -
Study: Pinterest drives more traffic than Twitter, LinkedIn, Reddit—combined
After Facebook, Pinterest drives the most traffic to publishers sites of any social network.
By Wendy Parish • Oct. 18, 2013 -
Deep Dive
3 B2B brands who made clever use of B2C practices
Increasingly, B2B brands see the value in social and digital marketing tactics previously reserved for B2C brands.
By Wendy Parish • Oct. 17, 2013 -
What Twitter's new DM feature means for marketers
The new feature allows users to opt-in to receive direct messages from any user, rather than just those who follow them.
By Wendy Parish • Oct. 17, 2013 -
Constant Contact proves Pinterest can reach B2B market
Software company Constant Contact has amassed over 18,000 Pinterest followers that help drive traffic to its website.
By Wendy Parish • Oct. 16, 2013 -
Twitter revenue grows 100% in Q3, ahead of IPO—and holiday ad season
Twitter is on track to hit $500 million in revenue for 2013, up from just $28.2 million in 2010.
By Wendy Parish • Oct. 15, 2013 -
Twitter rolls out its own scheduling tool
Will this move cut out the middlemen?
By Wendy Parish • Oct. 14, 2013 -
For big brands, Twitter trouble continues
Many big brands just can't seem to get the platform right.
By Wendy Parish • Oct. 11, 2013 -
Deep Dive
How did these 4 brands tap top talent from YouTube?
Brands are looking to the online video platform's top talent for fresh content and wider audiences.
By Wendy Parish • Oct. 11, 2013 -
Attendees revolt after comic con puppets Twitter accounts
New badge technology allowed event organizers to Tweet on behalf of attendees without their knowing.
By Wendy Parish • Oct. 11, 2013 -
Pinterest Promoted Pins go live
Wednesday's launch comes one month after the marketing product's announcement.
By Wendy Parish • Oct. 10, 2013 -
Hot Pockets gets baked with Snoop Dogg and Kate Upton
The trippy new video reworks an '80s hit to pit #TeamCrust against #TeamMeat.
By Roger Riddell • Oct. 9, 2013 -
Is Twitter the new remote control?
A new "See It" button on posts, developed between Twitter and Comcast, will allow users to tune their TV to the show mentioned.
By Wendy Parish • Oct. 9, 2013 -
CMOs tell IBM they're not prepared for 'data explosion'
A study from IBM reveals 82% of CMOs feel unprepared for the 'data explosion.'
By Wendy Parish • Oct. 9, 2013 -
Facebook makes ad creation easier with objectives-based buying
Marketers can now specify their advertising goals when choosing a Facebook ad.
By Wendy Parish • Oct. 8, 2013 -
Report: Majority of big businesses still struggle with social media
Despite investment in social media, only 10% of big businesses are reporting benefits.
By Wendy Parish • Oct. 8, 2013 -
Is 'hunkvertising' like Kraft's nude zesty man here to stay?
Some feel objectifying "Studly Steves" is just as bad as objectifying women.
By Wendy Parish • Oct. 8, 2013 -
Bobby Flay's yogurt-fueled tweet rant alienates followers
Flay fired off a flurry of tweets Monday with over-the-top excitement about Greek yogurt brand Fage Fruyo.
By Wendy Parish • Oct. 7, 2013 -
Deep Dive
3 speakers who stole the show at Advertising Week
These speakers left their mark on the trade show's 10th anniversary.
By Wendy Parish • Oct. 7, 2013 -
Nielsen launches Twitter TV ratings
The new product measures the activity and reach of Twitter conversations about TV shows.
By Wendy Parish • Oct. 7, 2013 -
Content marketing a cornerstone of GE's five-year comeback
CMO Beth Comstock says the brand gets 30% extra value for every dollar spent.
By Wendy Parish • Oct. 4, 2013 -
Deep Dive
Twitter's IPO: The details marketers need to know
The micro-blogging platform holds plenty of potential, especially in social TV advertising.
By Roger Riddell • Oct. 4, 2013 -
Twitter's IPO filing goes public
The company originally announced its IPO via tweet in September.
By Wendy Parish • Oct. 4, 2013
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