Social Media: Page 252
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Snapchat turns down Facebook's $3B offer
The offer is all about Snapchat's young user base and the marketers that want to reach them.
By Wendy Parish • Nov. 14, 2013 -
What the first tweets from B2B brands looked like
These early tweets showcase how far marketing has come on the platform.
By Wendy Parish • Nov. 12, 2013 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
To get Instagram likes, use blue photos
Advertisers receive tips from a Curalate study that shows what image elements inspire likes on Instagram.
By Wendy Parish • Nov. 11, 2013 -
Why this publisher doesn't need a web page
The Movie Loft is successfully operating solely on social media.
By Wendy Parish • Nov. 11, 2013 -
Twitter is the new 'conquesting' frontier
Brands are taking the practice real-time by going after rivals' customers on Twitter.
By Wendy Parish • Nov. 10, 2013 -
After the IPO: Twitter's marketing problem
Where should Twitter's focus be?
By Wendy Parish • Nov. 8, 2013 -
Only 8% of brands confident in digital marketing dept., says survey
The Online Marketing Institute survey measured confidence across all digital channels.
By Wendy Parish • Nov. 8, 2013 -
Facebook employs a five-star rating system on brand pages
Ratings long collected by the social network now appear prominently on some brands' pages.
By Wendy Parish • Nov. 8, 2013 -
YouTube rolls out Google+ comment integration
Following the announcement in September, YouTube has rolled out the new comment system.
By Wendy Parish • Nov. 8, 2013 -
Deep Dive
10 B2B brands showing how LinkedIn should be done
These brands are taking full advantage of the professional network's Company Pages.
By Wendy Parish • Nov. 8, 2013 -
Twitter's stock debuts at $45.10 a share, up 74% over IPO
The micro-blogging platform has already raked in $1.82 billion during its IPO.
By Roger Riddell • Nov. 7, 2013 -
Curated experiences: The future of marketing?
Should marketers focus on creating unforgettable—and shareable—experiences?
By Roger Riddell • Nov. 6, 2013 -
Pinterest announces San Francisco Chronicle pres. as head of partnerships
Joanne Bradford's experience should prove valuable for the growing social sharing startup.
By Roger Riddell • Nov. 6, 2013 -
Twitter rolls out zip code targeting in the U.S.
The quietly launched feature is particularly appealing to small-to-medium size businesses.
By Wendy Parish • Nov. 6, 2013 -
BuzzFeed pays for traffic—and advertisers are OK with it?
To give native ads a boost, BuzzFeed often buys ads that drive traffic to sponsored posts.
By Wendy Parish • Nov. 6, 2013 -
This week, Forrester calls out Twitter
A new report by the same analyst who penned the firm's scathing critique of Facebook is questioning Twitter's value.
By Wendy Parish • Nov. 5, 2013 -
Can this web tool help you avoid the wrong hashtags?
The Hashtag Generator helps users test out different hashtags and see what tweeters are saying with them in context.
By Wendy Parish • Nov. 5, 2013 -
Can Twitter be a B2B lead generator?
Analytics firm Webtrends has found success with Twitter's lead-generation cards.
By Wendy Parish • Nov. 5, 2013 -
Facebook ad-targeting efforts to include behavioral data
The social giant is testing out collecting data on cursor movements and "hovering."
By Wendy Parish • Nov. 4, 2013 -
Twitter to offer customized ad advice through new account
Advertisers can now follow @TwitterAdTips and receive personalized tips to improve their Twitter ads through the site's direct messaging system.
By Wendy Parish • Nov. 4, 2013 -
Backlash commences as first Instagram ad hits user feeds
Designer Michael Kors released the platform's first ad to mixed reviews.
By Wendy Parish • Nov. 4, 2013 -
Instagram brand engagement up 350%
The photo sharing platform is now the fastest growing social network.
By Wendy Parish • Nov. 1, 2013 -
Deep Dive
How do sites in Forrester's infamous Facebook report stack up?
Forrester might have buried Facebook in the report, but was the social media juggernaut really the worst? And what do the sites mentioned have to offer?
By Wendy Parish • Nov. 1, 2013 -
Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
Last month, we hosted a webinar with LinkedIn on some of their latest updates for businesses. (If you missed it, you can grab the full recording here.) A lot of great questions came up during the webinar that we didn't have time to answer, and it turns out, a lot of you had the exact same que...
By Alex Nowicki • Oct. 31, 2013 -
Jack Link’s Invites Fans to Trick or Treat Its Sasquatch Mascot
The Halloween campaign asks fans and followers to tell the beef jerky brand how they would #tricksasquatch or #treatsasquatch.
Oct. 31, 2013
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