Social Media: Page 251
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Apple ad veteran joins Facebook as executive creative director
Facebook has hired Scott Trattner to manage its in-house creative team.
By Wendy Parish • Dec. 18, 2013 -
Will Facebook video ads threaten Twitter?
TV advertisers may prefer auto-play Facebook video ads over Twitter's Promoted Trends.
By Wendy Parish • Dec. 17, 2013 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Twitter's interactive microsite showcases top trends of 2013
The interactive site allows users to explore trends by month and category.
By Wendy Parish • Dec. 17, 2013 -
Facebook video ads to finally debut this week
Video ads are set to make their debut in newsfeeds on Thursday.
By Wendy Parish • Dec. 17, 2013 -
Twitter's Promoted Accounts coming to mobile timelines
Promoted Accounts have been limited to desktop since debuting in 2010.
By Wendy Parish • Dec. 16, 2013 -
Elizabeth Regan/Marketing Dive
Instagram Direct: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Instagram Introduces Instagram Direct: Instagram Direct gives you “a new way to send ...
Dec. 14, 2013 -
Deep Dive
5 ways hoaxes worked to brands' advantages in 2013
Whether a work of the company or not, these hoaxes directed plenty of attention to the brands involved.
By Wendy Parish • Dec. 13, 2013 -
What do advertisers really think about Twitter?
Industry execs weigh in on the social network through an AdAge survey.
By Wendy Parish • Dec. 13, 2013 -
Moments after Instagram debuts direct messaging, Kardashians use it for marketing
Reality stars show how the new feature can work for marketers.
By Wendy Parish • Dec. 12, 2013 -
Twitter improves ad targeting with 'broad match' keywords
The social site now expands keyword targeting to include similar words.
By Wendy Parish • Dec. 12, 2013 -
YouTube on track to make $5.6 billion this year
According to eMarketer analysis, the video sharing channel's revenue is up 51% from last year.
By Wendy Parish • Dec. 11, 2013 -
Facebook's share of visits up 47% after dropping thumbs up
Facebook dropped the "thumbs up" from its like and share buttons last month and has seen an increase in sharing since.
By Wendy Parish • Dec. 11, 2013 -
Deep Dive
10 ways marketers can maximize retweets
A new report from TrackMaven reveals the best day and time to tweet and receive retweets.
By Alex Nowicki • Dec. 11, 2013 -
Bazaarvoice hopes to #EndFakeReviews
Bazaarvoice hopes to make their authentic reviews "trustmark" the Verisign of the future.
By Wendy Parish • Dec. 10, 2013 -
Google+ tests new social ad
Brands can now turn their social content into ads distributed on the Google Display Network.
By Wendy Parish • Dec. 10, 2013 -
Study: Instagram best platform for brands
A study from SumAll compared brand pages on four major social networks: Facebook, Instagram, Twitter and Google+
By Wendy Parish • Dec. 10, 2013 -
Google+ has a lot of users, but few are sharing
Google's claims that Plus is the second most popular social network may be a bit of a stretch when it comes to activity.
By Wendy Parish • Dec. 9, 2013 -
Facebook News Feed Updates: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook News Feed Update Delivers Higher-Quality Content: Facebook will “be doing a ...
Dec. 7, 2013 -
Facebook Admits: Expect Organic Reach for Pages to Continue Declining
Facebook now admits that businesses will need to pay in order to get their companies posts and information in user newsfeeds.The way businesses do business on Facebook is changing, and it’s going to be expensive.
Dec. 6, 2013 -
Sales driven by Pinterest triple on Cyber Monday
Many of the clickthroughs were on previously pinned items, illustrating users' tendency to build shopping lists on the site.
By Wendy Parish • Dec. 6, 2013 -
White leaving Instagram to serve as Snapchat's COO
White will be responsible for monetizing the platform.
By Wendy Parish • Dec. 6, 2013 -
How Twitter Stepped Up Its Ad Game
With Tailored Audiences, Twitter has signaled to the rest of the ad world that it truly is open for business. The new advertising service opens Twitter’s mobile app for retargeted Sponsored Tweets to users based on their Web-surfing habits on desktop. To introduce the capability, Twitter w...
Dec. 5, 2013 -
Twitter launches ad retargeting with 'tailored audiences'
The new product has been in testing since July.
By Wendy Parish • Dec. 5, 2013 -
Twitter's Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker
Twitter has entered the programmatic realm with an ad retargeting feature called Tailored Audiences today. But with Black Friday and Cyber Monday in the rearview mirror, is it too late for holiday-minded retailers to fully take advantage of the better-aimed Promoted Tweets that are now available?...
Dec. 5, 2013 -
Twitter Unveils Tailored Audiences Retargeting Product
Twitter has unveiled Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external user data. Is it an FBX competitor, or will advertisers see the value in both?
Dec. 5, 2013
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