Social Media: Page 251
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Boy band shows brands how to market with messaging apps
One Direction's Kik campaign can serve as a model to other brands.
By Wendy Parish • Nov. 26, 2013 -
Social data firm Gnip offers broader view of social conversations
New bundled data packages will include Tumblr, WordPress, Disqus and IntenseDebate.
By Wendy Parish • Nov. 26, 2013 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
The worst social media missteps brands made in 2013
What were they thinking?
By Wendy Parish • Nov. 26, 2013 -
How did the first Instagram ads measure up?
Brands are crunching the numbers following the social platform's initial ad rollout.
By Wendy Parish • Nov. 26, 2013 -
Twitter Puts Mobile Front and Center for the Holidays
Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday and Cyber Monday. Here's how retailers can make Twitter and mobile work to their advantage this holiday season.
Nov. 22, 2013 -
Pinterest unveils new mapping feature
What do the location-based maps mean for marketers?
By Wendy Parish • Nov. 22, 2013 -
The Downside of Digital Media’s Scale Fetish
The Downside of Digital Media’s Scale Fetish Jack Marshall | November 22, 2013 There’s an old adage in the business world that says “revenue is vanity, profit is sanity.” In other words, certain metrics can make your business look good, but that doesn’t ne...
Nov. 22, 2013 -
Nissan tries to buy love on Reddit
To promote the first car to be sold on Amazon, Nissan purchased requested items from the site for Reddit users.
By Wendy Parish • Nov. 21, 2013 -
Twitter now lets advertisers reach TV viewers without commercials
The social media platform's latest self-serve offering targets tweeters mentioning specific shows.
By Wendy Parish • Nov. 21, 2013 -
Livefyre acquires Realtidbits to enchance social analytics tool
RealTidBits will be integrated into Livefyre's StreamHub.
By Wendy Parish • Nov. 21, 2013 -
Yahoo creates 'natural ad experience' with HD Image Ads
The new high-definition "Image Ads" will appear in Yahoo slideshows.
By Wendy Parish • Nov. 21, 2013 -
Infographic: 5 common marketing technology fails
Learn from others' mistakes before launching that new hi-tech campaign.
By Wendy Parish • Nov. 20, 2013 -
Twitter giving away $1M in free advertising
As part of Small Business Saturday, the social site is giving away free $100 ad credits to SMBs.
By Wendy Parish • Nov. 20, 2013 -
Brands turn to tech platforms and away from traditional marketing
Brands like UnderArmour have discovered providing a service is sometimes the best marketing.
By Wendy Parish • Nov. 20, 2013 -
'Native' ads move to YouTube's mobile app
The video site's homepage-takeover ad isn't limited to desktops anymore.
By Wendy Parish • Nov. 19, 2013 -
LinkedIn's latest feature showcases products and sub-brands
With "Showcase Pages," companies can now segment their messaging for audience-specific products and brands.
By Wendy Parish • Nov. 19, 2013 -
How to Hire (and Keep) Digital Marketing Talent in 2014
Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention, and marketing ROI. But all hope isn't gone. Check out these tips on hiring and keeping digital marketing talent.
Nov. 19, 2013 -
Facebook, Twitter and Pinterest lead in referral traffic as Reddit lags
Facebook, Twitter, and Pinterest all experienced traffic referral growth of 54% or higher in the past year.
By Wendy Parish • Nov. 19, 2013 -
Startups seek to make native ads scalable
Nativo, Sharethrough and Publish2 are working on ad networks for native ads to help solve the scalability problem.
By Wendy Parish • Nov. 19, 2013 -
Funny or Die is doing just fine without YouTube
The video site is able to generate more revenue with a fraction of the traffic of YouTube because they don't have to hand any over to a third party.
By Wendy Parish • Nov. 18, 2013 -
Are 'Snow Falls' the future of native advertising?
The popularity of The New York Times' long form multimedia piece "Snow Fall" has spawned native advertising that mimics the form.
By Wendy Parish • Nov. 16, 2013 -
Snapchat still needs to prove worth to advertisers
The large, young user base is attractive to advertisers, but Snapchat still needs to answer some questions.
By Wendy Parish • Nov. 15, 2013 -
Pinterest's new API offers 'Popular Pins' feed for brands' websites
The first brands to try out the embedded pins are Disney, Walmart, Random House and Zappos.
By Wendy Parish • Nov. 15, 2013 -
Do Twitter's automatic image previews drive traffic?
Studies show is up, but that isn't necessarily translating to a rise in traffic to marketers' sites.
By Wendy Parish • Nov. 15, 2013 -
Mobile ad targeting options expand on Twitter
Targeting can now include specific operating system, device and connection to Wi-Fi
By Wendy Parish • Nov. 14, 2013
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