Social Media: Page 251
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Is Twitter the new remote control?
A new "See It" button on posts, developed between Twitter and Comcast, will allow users to tune their TV to the show mentioned.
By Wendy Parish • Oct. 9, 2013 -
CMOs tell IBM they're not prepared for 'data explosion'
A study from IBM reveals 82% of CMOs feel unprepared for the 'data explosion.'
By Wendy Parish • Oct. 9, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Facebook makes ad creation easier with objectives-based buying
Marketers can now specify their advertising goals when choosing a Facebook ad.
By Wendy Parish • Oct. 8, 2013 -
Report: Majority of big businesses still struggle with social media
Despite investment in social media, only 10% of big businesses are reporting benefits.
By Wendy Parish • Oct. 8, 2013 -
Is 'hunkvertising' like Kraft's nude zesty man here to stay?
Some feel objectifying "Studly Steves" is just as bad as objectifying women.
By Wendy Parish • Oct. 8, 2013 -
Bobby Flay's yogurt-fueled tweet rant alienates followers
Flay fired off a flurry of tweets Monday with over-the-top excitement about Greek yogurt brand Fage Fruyo.
By Wendy Parish • Oct. 7, 2013 -
Deep Dive
3 speakers who stole the show at Advertising Week
These speakers left their mark on the trade show's 10th anniversary.
By Wendy Parish • Oct. 7, 2013 -
Nielsen launches Twitter TV ratings
The new product measures the activity and reach of Twitter conversations about TV shows.
By Wendy Parish • Oct. 7, 2013 -
Content marketing a cornerstone of GE's five-year comeback
CMO Beth Comstock says the brand gets 30% extra value for every dollar spent.
By Wendy Parish • Oct. 4, 2013 -
Deep Dive
Twitter's IPO: The details marketers need to know
The micro-blogging platform holds plenty of potential, especially in social TV advertising.
By Roger Riddell • Oct. 4, 2013 -
Twitter's IPO filing goes public
The company originally announced its IPO via tweet in September.
By Wendy Parish • Oct. 4, 2013 -
Instagram to carry ads
The ads will begin rolling out in the U.S. over the next few months.
By Wendy Parish • Oct. 3, 2013 -
Did computer scientists unlock viral marketing's secret?
Network theorists at the University of Utah developed a new system to predict adoption probability.
By Wendy Parish • Oct. 3, 2013 -
Bing adds Pinterest boards to image search
Brands and marketers on the platform, take note.
By Wendy Parish • Oct. 2, 2013 -
Deep Dive
10 brands on Pinterest that are doing it right
What can you learn from the approaches these brands took to the social sharing platform?
By Wendy Parish • Oct. 2, 2013 -
Facebook ads now target users based on their apps
Mobile app marketers stand to benefit from the social network's newest ad feature.
By Wendy Parish • Oct. 1, 2013 -
What does the government shutdown mean for Twitter's IPO?
The shutdown will pause the SEC, meaning Twitter's IPO filing may be put on hold.
By Wendy Parish • Oct. 1, 2013 -
Google Launches 'Estimated Cross-Device Conversions' In AdWords, First Stage Of New 'Estimated Total Conversions'
Today, Google launched estimated cross-device conversions in AdWords. It’s the company’s first step in providing advertisers with conversion insights that reflect the real-world impact of their campaigns. The new conversion type is the first to roll-out as part of the new Estimated......
Oct. 1, 2013 -
5 publishers getting creative on Instagram
With inventive ideas, Instagram can be a great platform for publishers to shine.
By Wendy Parish • Oct. 1, 2013 -
Kia sponsors first-ever YouTube Music Awards
The automaker gets a place in the event's name, which will see artists nominated based on YouTube popularity.
By Wendy Parish • Oct. 1, 2013 -
What are the best ways to reach Millenials?
Old brands must adapt with the times to stay relevant.
By Roger Riddell • Sept. 30, 2013 -
SearchCap: The Day In Search, September 30, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook Now Let’s You Search Your Posts & Status Updates In Graph Search Facebook announced the launch of searching your posts and status updates......
Sept. 30, 2013 -
Hooters is turning 30 and celebrating on Instagram
The restaurant chain is inviting former waitresses to snap Instagram selfies at their old stomping grounds on Oct. 4.
By Wendy Parish • Sept. 28, 2013 -
New Facebook ad algorithm gives users more power over what shows up
User feedback now plays a larger role in what ads appear in individual news feeds.
By Wendy Parish • Sept. 27, 2013 -
Deep Dive
What are the worst marketing flops of 2013 so far?
Let these five failures serve as an example in your own campaigns going forward.
By Wendy Parish • Sept. 27, 2013
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