Social Media: Page 256
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Dennis Rodman heads from North Korea to pistachio ads
Wonderful Pistachios is now airing commercials featuring the former NBA star.
By Paul Conley • Sept. 18, 2013 -
Dating site's misstep illustrates the dangers of Facebook's self-serve ads
Ionechat.com's Facebook ads featured photos of a Canadian teen who committed suicide in April.
By Wendy Parish • Sept. 18, 2013 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Israeli chocolate brand uses WhatsApp to reach teens
Klik is jumping on the hot app to reach young consumers.
By Wendy Parish • Sept. 18, 2013 -
Wells Fargo wants more financial advisers using social media
After eight months with no compliance issues, Wells Fargo is looking to expand its social media presence.
By Wendy Parish • Sept. 18, 2013 -
Deep Dive
How did the industry react to Twitter's IPO announcement?
Reactions to the tweeted announcement ranged from positive to sarcastically humorous.
By Wendy Parish • Sept. 18, 2013 -
Duane Reade, Papa John's prove Twitter works for social commerce
Both brands have seen success with paid and organic tweets.
By Wendy Parish • Sept. 17, 2013 -
Must Read: Why Ad Plumbing Matters
Brian Morrissey | September 17, 2013 Twitter and Facebook are pioneering native ad format that are unlike the standardized banners the rest of the Web uses. The challenge for them is how to do while at the same time adopting the standard systems for accounting advertising success metri...
Sept. 17, 2013 -
B2B Social Media: Building a Cohesive Strategy
Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact.
Sept. 16, 2013 -
Seamless' National Guacamole Day tweet draws criticism
The now-deleted tweet came off as insensitive in light of Monday's Navy Yard shooting.
By Roger Riddell • Sept. 16, 2013 -
Retailers swap models for real people in their images
E-commerce companies are increasingly using social media photos over the professional glossy photos of models.
By Wendy Parish • Sept. 15, 2013 -
This could be the most ridiculous political ad ever made
Minneapolis mayoral hopeful Jeff Wagner promises he won't go to strip clubs anymore while walking out of a lake in his underwear.
By Wendy Parish • Sept. 13, 2013 -
Survey: Advertisers growing Facebook ad budgets
A survey from Ad Age shows advertisers are gaining confidence in Facebook, reflected by increasing budgets.
By Wendy Parish • Sept. 13, 2013 -
Facebook testing out auto-play videos starting with mobile
Facebook is starting to roll out auto-play videos on mobile devices, but advertisers will have to wait to have their videos included.
By Wendy Parish • Sept. 13, 2013 -
Twitter reveals IPO with tweet
The micro-blogging platform's IPO follows its recent purchase of mobile advertising startup MoPub.
By Wendy Parish • Sept. 13, 2013 -
Twitter staff to join Mondelez marketing teams
The deal will see teams from Twitter assist the Oreo maker's marketing teams worldwide.
By Roger Riddell • Sept. 12, 2013 -
Maker Studios rakes in $26M in funding
After acquriing Blip for $10 million, Maker Studios has raised $61 million in total funding since December 2012.
By Wendy Parish • Sept. 12, 2013 -
An inside look into 'The Awesome World of Advertising’
The artist for Tumblr blog "The Awesome World of Advertising" shares insight to the inspiration for the blog.
By Wendy Parish • Sept. 12, 2013 -
AT&T, L.A. Lakers among brands taking a beating over 9/11 posts
Some brands found out quickly that 9/11 posts walk a thin line.
By Wendy Parish • Sept. 11, 2013 -
Business Insider CTO fired over crude tweets
Chief Technology Officer at Business Insider, Pax Dickinson was ousted after a series of controversial tweets.
By Wendy Parish • Sept. 10, 2013 -
Vogue shoots all-Instagram session for Fashion Week
To celebrate NYC Fashion Week, iconic fashion mag Vogue posts its first ever Instagram-only photo shoot.
By Wendy Parish • Sept. 10, 2013 -
TapInfluence completes $5M funding round, launches 'Influencer Marketplace'
The Influencer Marketplace acts as a database to connect marketers with bloggers.
By Roger Riddell • Sept. 10, 2013 -
Twitter Takes MoPub in Mobile Advertising Power Play
Delving deeper into the mobile ad arena, Twitter has officially acquired MoPub, a startup that helps mobile publishers manage their ad inventory. The deal, which cost Twitter a reported $350 million in stock to close, is giving the microblogging giant yet another advantage in its mobile advertisi...
Sept. 10, 2013 -
Social storytelling tool Storify acquired by Livefyre
The deal will help the Storify team expand its reach to a much wider audience.
By Wendy Parish • Sept. 10, 2013 -
Google+ adds embeds and author attribution
Following Twitter and Facebook, Google+ now offers embed code for posts.
By Wendy Parish • Sept. 10, 2013 -
26 Tips for Using Instagram for Business
Are you wondering how to use images and short video to enhance your customers’ experience? Have you considered creating a brand profile on Instagram to make your brand visible to a new market? Getting started on Instagram is fairly straightforward. Simply sign up for an account (e.g., use t...
Sept. 10, 2013
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