5 acquisitions that changed the marketing landscape in 2013

These five deals affected the marketing industry in a real way.  

By Wendy Parish • Dec. 4, 2013

Marketers say Tumblr ads have a long way to go

Will Yahoo really have them established by 2014?

By Wendy Parish • Dec. 4, 2013

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Tumblr opens up mobile trending section to advertisers

Brands can now purchase "Sponsored Trending Blog" placements on the mobile version of Tumblr. 

By Wendy Parish • Dec. 2, 2013

UPDATE: Pace auto-reply disaster turns out to be a prank

A few jabs at Pace from comedian Kyle Kinane resulted in an auto-reply mess that quickly spiraled out of control. 

By Wendy Parish • Dec. 2, 2013

Contest produces 583 Snapchat marketing ideas for brands

The challenge by crowdsourcing contest platform Tongal generated ideas for everyone from Coca-Cola to EA Games.

By Wendy Parish • Dec. 2, 2013

Facebook boosts referrals with algorithm change

Publishers are reporting a jump in referrals since the August newsfeed changes. 

By Wendy Parish • Dec. 2, 2013

Ben & Jerry's is winning at Instagram ads

The ice cream brand's ads are outperforming other early adopters. 

By Wendy Parish • Nov. 27, 2013

10 marketing startups to keep an eye on

These young firms are sure to continue making a splash in 2014.

By Wendy Parish • Nov. 27, 2013

Boy band shows brands how to market with messaging apps

One Direction's Kik campaign can serve as a model to other brands. 

By Wendy Parish • Nov. 26, 2013

Social data firm Gnip offers broader view of social conversations

New bundled data packages will include Tumblr, WordPress, Disqus and IntenseDebate. 

By Wendy Parish • Nov. 26, 2013

The worst social media missteps brands made in 2013

What were they thinking?

By Wendy Parish • Nov. 26, 2013

How did the first Instagram ads measure up?

Brands are crunching the numbers following the social platform's initial ad rollout. 

By Wendy Parish • Nov. 26, 2013

Twitter Puts Mobile Front and Center for the Holidays

Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday and Cyber Monday. Here's how retailers can make Twitter and mobile work to their advantage this holiday season.

Nov. 22, 2013

Pinterest unveils new mapping feature

What do the location-based maps mean for marketers?

By Wendy Parish • Nov. 22, 2013

The Downside of Digital Media’s Scale Fetish

The Downside of Digital Media’s Scale Fetish Jack Marshall  | November 22, 2013 There’s an old adage in the business world that says “revenue is vanity, profit is sanity.” In other words, certain metrics can make your business look good, but that doesn’t ne...

Nov. 22, 2013

Nissan tries to buy love on Reddit

To promote the first car to be sold on Amazon, Nissan purchased requested items from the site for Reddit users.

By Wendy Parish • Nov. 21, 2013

Twitter now lets advertisers reach TV viewers without commercials

The social media platform's latest self-serve offering targets tweeters mentioning specific shows.

By Wendy Parish • Nov. 21, 2013

Livefyre acquires Realtidbits to enchance social analytics tool

RealTidBits will be integrated into Livefyre's StreamHub. 

By Wendy Parish • Nov. 21, 2013

Yahoo creates 'natural ad experience' with HD Image Ads

The new high-definition "Image Ads" will appear in Yahoo slideshows. 

By Wendy Parish • Nov. 21, 2013

Infographic: 5 common marketing technology fails

Learn from others' mistakes before launching that new hi-tech campaign. 

By Wendy Parish • Nov. 20, 2013

Twitter giving away $1M in free advertising

As part of Small Business Saturday, the social site is giving away free $100 ad credits to SMBs. 

By Wendy Parish • Nov. 20, 2013

Brands turn to tech platforms and away from traditional marketing

Brands like UnderArmour have discovered providing a service is sometimes the best marketing. 

By Wendy Parish • Nov. 20, 2013

'Native' ads move to YouTube's mobile app

The video site's homepage-takeover ad isn't limited to desktops anymore.  

By Wendy Parish • Nov. 19, 2013

LinkedIn's latest feature showcases products and sub-brands

With "Showcase Pages," companies can now segment their messaging for audience-specific products and brands. 

By Wendy Parish • Nov. 19, 2013

How to Hire (and Keep) Digital Marketing Talent in 2014

Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention, and marketing ROI. But all hope isn't gone. Check out these tips on hiring and keeping digital marketing talent.

Nov. 19, 2013