Social Media: Page 255
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How big brands are using Tumblr
A study from Simply Measured reveals how big brands are utilizing Tumblr.
By Wendy Parish • Aug. 27, 2013 -
Miley's controversial VMA performance inspires record-breaking 306K tweets per min.
The awards show drew a 7.8 rating among the network's target demographic.
By Wendy Parish • Aug. 27, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
'Amplification' of positive press a growing trend among brands
Brands are increasing spending to drive traffic to positive press.
By Wendy Parish • Aug. 27, 2013 -
U.S. Open, Heineken team up to tweet video coverage
United States Tennis Association and Heineken will be promoting videos of the U.S. Open via Twitter's Amplify platform.
By Wendy Parish • Aug. 26, 2013 -
Is Google+ undervalued as a content marketing platform?
Does the social network's traffic data disproportionately influence search rankings compared to its competitors?
By Roger Riddell • Aug. 26, 2013 -
Tips from Twitter on choosing a campaign hashtag
Twitter's head of planning, Oliver Snoddy, explains the best way to choose a hashtag for your next campaign.
By Wendy Parish • Aug. 26, 2013 -
McDonald’s tries out crowdsourced short film format
McDonald's is asking followers on Twitter to submit short film ideas starring their food items.
By Wendy Parish • Aug. 26, 2013 -
Facebook makes ads easier for local businesses
The social giant has partnered with Shutterstock to offer free images for ads.
By Wendy Parish • Aug. 22, 2013 -
How to Embed a Facebook Post [Quick Tip]
A few weeks ago, Facebook started testing a cool new feature: Facebook embedded posts. We wrote about it, we were pumped about it, but we were also a little bummed -- because it was one of those rollouts we couldn't start playing with yet. They were doing one of those slooooow rollouts, where...
By Alex Nowicki • Aug. 22, 2013 -
Deep Dive
5 brands using profanity-based wordplay to stir up attention
Almost-swearing and suggestive language seems to be working to garner attention for these five brands.
By Wendy Parish • Aug. 22, 2013 -
BuzzFeed teams up with two media agencies to teach the buzz-style
Horizon Media and Interpublic Group of Cos.' UM have built partnerships with BuzzFeed to learn how to create BuzzFeed-style posts and understand the data behind the posts.
By Wendy Parish • Aug. 22, 2013 -
Spotify discussing Twitter-like follow feature with brands
Music streaming service Spotify is in talks with brands to create a way for them to market to users.
By Wendy Parish • Aug. 22, 2013 -
Yahoo No. 1 in traffic for first time in two years
ComScore traffic reports for July show Yahoo grabbing the No. 1 spot in the U.S.
By Wendy Parish • Aug. 21, 2013 -
Twitter's new 'related headlines' section attaches news stories to tweets
A new feature on Twitter shows articles where a tweet has been embedded.
By Wendy Parish • Aug. 20, 2013 -
12 tips for more Pinterest followers
Attract more Pinterest followers with these 12 tactics.
By Wendy Parish • Aug. 19, 2013 -
Serbian sites black out in blind-awareness campaign
Creatives at McCann Belgrade and MRM Belgrade have launched a "Web Blackout" to raise awareness for Serbian advocacy group White Cane.
By Wendy Parish • Aug. 19, 2013 -
Global ad buys move closer to reality
The idea of marketing globally has long been a dream, but with mergers like the Publicis and Omnicom deal, it isn't far from reality.
By Wendy Parish • Aug. 18, 2013 -
Livefyre makes native ads easier for publishers
Web publishing services firm Livefyre turns social media into native advertising, helping publishers who struggle to do native campaigns.
By Wendy Parish • Aug. 15, 2013 -
Did The New York Times just diss Google+?
While The New York Times' site was down yesterday, it continued to post updates on Facebook and Twitter, but nothing on Google+.
By Wendy Parish • Aug. 15, 2013 -
Kraft's nude Zesty man strips again, despite One Million Moms' outrage
The agency responsible says the new campaign wouldn't have happened if not for the interest generated by the moms.
By Roger Riddell • Aug. 14, 2013 -
Deep Dive
10 of the best B2B marketers to follow on Twitter
Follow these ten accounts to sharpen your skills and broaden your knowledge on B2B marketing.
By Wendy Parish • Aug. 14, 2013 -
5 brands that understand mobile video
Mobile video has taken off in 2013 and brands are scrambling to catch up; check out five who just 'get it.'
By Wendy Parish • Aug. 14, 2013 -
Notorious adware company hijacks YouTube
Notorious ad fraud perpetrator Sambreel is back and shoving ads on YouTube.
By Wendy Parish • Aug. 13, 2013 -
Will this ad save Jell-O?
Kraft's dessert brand focuses on disappointment to promote its pudding in its new "Fun things up" campaign.
By Brian Warmoth • Aug. 13, 2013 -
Twitter partners with Viacom to sell VMA ad packages
The companies are selling ad packages that include promoted tweets and videos posted to Twitter before, during and after MTV's VMAs.
By Wendy Parish • Aug. 13, 2013
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