Social Media: Page 254
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Twitter revenue grows 100% in Q3, ahead of IPO—and holiday ad season
Twitter is on track to hit $500 million in revenue for 2013, up from just $28.2 million in 2010.
By Wendy Parish • Oct. 15, 2013 -
Twitter rolls out its own scheduling tool
Will this move cut out the middlemen?
By Wendy Parish • Oct. 14, 2013 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
For big brands, Twitter trouble continues
Many big brands just can't seem to get the platform right.
By Wendy Parish • Oct. 11, 2013 -
Deep Dive
How did these 4 brands tap top talent from YouTube?
Brands are looking to the online video platform's top talent for fresh content and wider audiences.
By Wendy Parish • Oct. 11, 2013 -
Attendees revolt after comic con puppets Twitter accounts
New badge technology allowed event organizers to Tweet on behalf of attendees without their knowing.
By Wendy Parish • Oct. 11, 2013 -
Pinterest Promoted Pins go live
Wednesday's launch comes one month after the marketing product's announcement.
By Wendy Parish • Oct. 10, 2013 -
Hot Pockets gets baked with Snoop Dogg and Kate Upton
The trippy new video reworks an '80s hit to pit #TeamCrust against #TeamMeat.
By Roger Riddell • Oct. 9, 2013 -
Is Twitter the new remote control?
A new "See It" button on posts, developed between Twitter and Comcast, will allow users to tune their TV to the show mentioned.
By Wendy Parish • Oct. 9, 2013 -
CMOs tell IBM they're not prepared for 'data explosion'
A study from IBM reveals 82% of CMOs feel unprepared for the 'data explosion.'
By Wendy Parish • Oct. 9, 2013 -
Facebook makes ad creation easier with objectives-based buying
Marketers can now specify their advertising goals when choosing a Facebook ad.
By Wendy Parish • Oct. 8, 2013 -
Report: Majority of big businesses still struggle with social media
Despite investment in social media, only 10% of big businesses are reporting benefits.
By Wendy Parish • Oct. 8, 2013 -
Is 'hunkvertising' like Kraft's nude zesty man here to stay?
Some feel objectifying "Studly Steves" is just as bad as objectifying women.
By Wendy Parish • Oct. 8, 2013 -
Bobby Flay's yogurt-fueled tweet rant alienates followers
Flay fired off a flurry of tweets Monday with over-the-top excitement about Greek yogurt brand Fage Fruyo.
By Wendy Parish • Oct. 7, 2013 -
Deep Dive
3 speakers who stole the show at Advertising Week
These speakers left their mark on the trade show's 10th anniversary.
By Wendy Parish • Oct. 7, 2013 -
Nielsen launches Twitter TV ratings
The new product measures the activity and reach of Twitter conversations about TV shows.
By Wendy Parish • Oct. 7, 2013 -
Content marketing a cornerstone of GE's five-year comeback
CMO Beth Comstock says the brand gets 30% extra value for every dollar spent.
By Wendy Parish • Oct. 4, 2013 -
Deep Dive
Twitter's IPO: The details marketers need to know
The micro-blogging platform holds plenty of potential, especially in social TV advertising.
By Roger Riddell • Oct. 4, 2013 -
Twitter's IPO filing goes public
The company originally announced its IPO via tweet in September.
By Wendy Parish • Oct. 4, 2013 -
Instagram to carry ads
The ads will begin rolling out in the U.S. over the next few months.
By Wendy Parish • Oct. 3, 2013 -
Did computer scientists unlock viral marketing's secret?
Network theorists at the University of Utah developed a new system to predict adoption probability.
By Wendy Parish • Oct. 3, 2013 -
Bing adds Pinterest boards to image search
Brands and marketers on the platform, take note.
By Wendy Parish • Oct. 2, 2013 -
Deep Dive
10 brands on Pinterest that are doing it right
What can you learn from the approaches these brands took to the social sharing platform?
By Wendy Parish • Oct. 2, 2013 -
Facebook ads now target users based on their apps
Mobile app marketers stand to benefit from the social network's newest ad feature.
By Wendy Parish • Oct. 1, 2013 -
What does the government shutdown mean for Twitter's IPO?
The shutdown will pause the SEC, meaning Twitter's IPO filing may be put on hold.
By Wendy Parish • Oct. 1, 2013 -
Google Launches 'Estimated Cross-Device Conversions' In AdWords, First Stage Of New 'Estimated Total Conversions'
Today, Google launched estimated cross-device conversions in AdWords. It’s the company’s first step in providing advertisers with conversion insights that reflect the real-world impact of their campaigns. The new conversion type is the first to roll-out as part of the new Estimated......
Oct. 1, 2013
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