Twitter Puts Mobile Front and Center for the Holidays

Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday and Cyber Monday. Here's how retailers can make Twitter and mobile work to their advantage this holiday season.

Nov. 22, 2013

Pinterest unveils new mapping feature

What do the location-based maps mean for marketers?

By Wendy Parish • Nov. 22, 2013

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

The Downside of Digital Media’s Scale Fetish

The Downside of Digital Media’s Scale Fetish Jack Marshall  | November 22, 2013 There’s an old adage in the business world that says “revenue is vanity, profit is sanity.” In other words, certain metrics can make your business look good, but that doesn’t ne...

Nov. 22, 2013

Nissan tries to buy love on Reddit

To promote the first car to be sold on Amazon, Nissan purchased requested items from the site for Reddit users.

By Wendy Parish • Nov. 21, 2013

Twitter now lets advertisers reach TV viewers without commercials

The social media platform's latest self-serve offering targets tweeters mentioning specific shows.

By Wendy Parish • Nov. 21, 2013

Livefyre acquires Realtidbits to enchance social analytics tool

RealTidBits will be integrated into Livefyre's StreamHub. 

By Wendy Parish • Nov. 21, 2013

Yahoo creates 'natural ad experience' with HD Image Ads

The new high-definition "Image Ads" will appear in Yahoo slideshows. 

By Wendy Parish • Nov. 21, 2013

Infographic: 5 common marketing technology fails

Learn from others' mistakes before launching that new hi-tech campaign. 

By Wendy Parish • Nov. 20, 2013

Twitter giving away $1M in free advertising

As part of Small Business Saturday, the social site is giving away free $100 ad credits to SMBs. 

By Wendy Parish • Nov. 20, 2013

Brands turn to tech platforms and away from traditional marketing

Brands like UnderArmour have discovered providing a service is sometimes the best marketing. 

By Wendy Parish • Nov. 20, 2013

'Native' ads move to YouTube's mobile app

The video site's homepage-takeover ad isn't limited to desktops anymore.  

By Wendy Parish • Nov. 19, 2013

LinkedIn's latest feature showcases products and sub-brands

With "Showcase Pages," companies can now segment their messaging for audience-specific products and brands. 

By Wendy Parish • Nov. 19, 2013

How to Hire (and Keep) Digital Marketing Talent in 2014

Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention, and marketing ROI. But all hope isn't gone. Check out these tips on hiring and keeping digital marketing talent.

Nov. 19, 2013

Facebook, Twitter and Pinterest lead in referral traffic as Reddit lags

Facebook, Twitter, and Pinterest all experienced traffic referral growth of 54% or higher in the past year.

By Wendy Parish • Nov. 19, 2013

Startups seek to make native ads scalable

Nativo, Sharethrough and Publish2 are working on ad networks for native ads to help solve the scalability problem. 

By Wendy Parish • Nov. 19, 2013

Funny or Die is doing just fine without YouTube

The video site is able to generate more revenue with a fraction of the traffic of YouTube because they don't have to hand any over to a third party. 

By Wendy Parish • Nov. 18, 2013

Are 'Snow Falls' the future of native advertising?

The popularity of The New York Times' long form multimedia piece "Snow Fall" has spawned native advertising that mimics the form. 

By Wendy Parish • Nov. 16, 2013

Snapchat still needs to prove worth to advertisers

The large, young user base is attractive to advertisers, but Snapchat still needs to answer some questions. 

By Wendy Parish • Nov. 15, 2013

Pinterest's new API offers 'Popular Pins' feed for brands' websites

The first brands to try out the embedded pins are Disney, Walmart, Random House and Zappos. 

By Wendy Parish • Nov. 15, 2013

Do Twitter's automatic image previews drive traffic?

Studies show is up, but that isn't necessarily translating to a rise in traffic to marketers' sites.

By Wendy Parish • Nov. 15, 2013

Mobile ad targeting options expand on Twitter

Targeting can now include specific operating system, device and connection to Wi-Fi 

By Wendy Parish • Nov. 14, 2013

Snapchat turns down Facebook's $3B offer

The offer is all about Snapchat's young user base and the marketers that want to reach them.

By Wendy Parish • Nov. 14, 2013

What the first tweets from B2B brands looked like

These early tweets showcase how far marketing has come on the platform. 

By Wendy Parish • Nov. 12, 2013

To get Instagram likes, use blue photos

Advertisers receive tips from a Curalate study that shows what image elements inspire likes on Instagram.  

By Wendy Parish • Nov. 11, 2013

Why this publisher doesn't need a web page

The Movie Loft is successfully operating solely on social media. 

By Wendy Parish • Nov. 11, 2013