Social Media: Page 257
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Ad targeting firm 'turns' to Foursquare for location data
Foursquare is selling its location data to ad targeting firm Turn to help them reach specific user groups.
By Wendy Parish • July 31, 2013 -
How your email marketing can survive Gmail's changes
Recent Gmail changes have e-mail marketers worried.
By Wendy Parish • July 31, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Social-commerce startup Chirpify gains new investor in former McCann CEO Nick Brien
Chirpify allows users to make purchases within social media by commenting on posts.
By Wendy Parish • July 31, 2013 -
New Facebook TV-style ad will set you back $2.5M
Facebook expects to start offering 15-second video ads later this year.
By Wendy Parish • July 31, 2013 -
Deep Dive
3 'boring' product brands with compelling content
A less than thrilling industry is no excuse for boring content; these 3 brands show off their content creativity.
By Wendy Parish • July 31, 2013 -
3 social media discussion group options to consider
If networking is critical to your marketing strategy, consider one of these three social media options.
By Wendy Parish • July 31, 2013 -
5 reasons to skip social media
Being on social media may not be a best practice for every business, as participating poorly is worse than not participating.
By Wendy Parish • July 30, 2013 -
Social media reactions to the Omnicom, Publicis merger
The ad industry weighs in on the Omnicom and Publicis merger through social media, and the overall outlook is not positive.
By Wendy Parish • July 29, 2013 -
Brands beware: Tumblr shuts down accounts for copyright issues
Popular Tumblr blogger Bohemea loses account and five years of posts; are brands at risk?
By Wendy Parish • July 29, 2013 -
Snapchat for brands? Acura gives it a go
Japanese automaker is using Snapchat to offer fans a sneak peek at the new Acura NSX prototype in motion.
By Wendy Parish • July 29, 2013 -
Pinterest continues to lay groundwork for ad business
Pinterest's tracking data could be valuable in an ad business down the road.
By Wendy Parish • July 26, 2013 -
New self-service Foursquare ads cater to small biz
Foursquare has opened up self-service advertising to help appeal to small businesses.
By Wendy Parish • July 26, 2013 -
Twitter in hot water for faking real users' tweets in promotional blog
Twitter posts fake tweets from real users in an effort to promote their new ad platform.
By Wendy Parish • July 26, 2013 -
Mentos personalized newscasts play on 'selfie' culture
As part of Mentos' "Stay Fresh" campaign, the brand has launched a feature where Facebook users can create personalized newscasts.
By Wendy Parish • July 26, 2013 -
'Purple Clover' site aimed at underserved baby boomer generation
Entertainment company BermanBraun has launched a website aimed at the underserved baby boomer market.
By Wendy Parish • July 25, 2013 -
Facebook hashtags not increasing engagement
A study from Simply Measured of the Top 100 brands on Facebook revealed that the use of hashtags has not increased engagement.
By Wendy Parish • July 25, 2013 -
Chipotle fakes Twitter hack
As part of their 20th anniversary celebration, Chipotle used a false Twitter hack to gain attention.
By Wendy Parish • July 25, 2013 -
Twitter 'favoriting' the new measurement for engagement
The "favorite" function on Twitter may be the best way to measure a tweet's effectiveness.
By Wendy Parish • July 25, 2013 -
Facebook Q2 earnings soar due to mobile sales
Mobile accounted for 41% of Facebook's ad sales in Q2.
By Wendy Parish • July 24, 2013 -
LinkedIn rolls out native ads
Brands will be able to expand from the standard banner ads on LinkedIn to "sponsored updates."
By Wendy Parish • July 24, 2013 -
Brands chattering about #RoyalBaby
Twitter was on fire Monday with #RoyalBaby tweets; these brands were the first to jump on board.
By Wendy Parish • July 23, 2013 -
Small businesses forgo advertising
With so many low-to-no-cost promotional options, small businesses are increasingly choosing to skip advertising.
By Wendy Parish • July 23, 2013 -
6 new marketing trends for 2013
Understanding these six new marketing trends will help you track users across multiple channels.
By Wendy Parish • July 23, 2013 -
Piqora expands analytics to Instagram and Tumblr
Piquora, a social media analytics service, is expanding its offerings to include Instagram and Tumblr.
By Wendy Parish • July 23, 2013 -
Facebook for Every Phone Reaches 100 Million
The maker of most social media milestones has made another. Last night, Facebook announced that there are now more than 100 million people using Facebook For Every Phone each month. “This is an important milestone for us,” says Ran Makavy, Facebook’s Growth Manager. “Faceb...
July 22, 2013
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