Social Media: Page 35
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Drew Angerer via Getty Images
Facebook user growth stagnates while commerce bets see 'meaningful slowdown'
Few short-term solutions are apparent as Meta wrestles with Apple's privacy changes, while its hopes for a larger metaverse remain a long way off.
By Peter Adams • Feb. 3, 2022 -
Courtesy of DoorDash
Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site
The brands are linking to help spicy food lovers "eat cute" in time for Valentine's Day with an effort that could generate valuable first-party data.
By Chris Kelly • Feb. 3, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Justin Sullivan via Getty Images
Google's retail bets pay off during topsy-turvy holidays, ad revenue tops $61B
The tech giant is eyeing more shoppable opportunities in livestreaming, while its TikTok clone YouTube Shorts enters the "super early" testing phase.
By Peter Adams • Feb. 2, 2022 -
Courtesy of Frito-Lay North America
Frito-Lay reimagines Salt-N-Pepa's 'Push It' in Super Bowl ad for Flamin' Hot brands
Megan Thee Stallion and Charlie Puth feature on the remix, while Frito-Lay asks fans to embrace their spicy side and rate other brands' big game spots.
By Peter Adams • Feb. 1, 2022 -
Courtesy of Bush's Beans
Bush's Beans enlists TikTok, Reels creators for Can Film Festival
The brand is tapping into interest around user-generated content with a livestreamed event that riffs on the Cannes Film Festival.
By Chris Kelly • Jan. 27, 2022 -
Vadym Pastukh via Getty Images
OpinionWhy 2022 shouldn't be '2020, too' for the events industry
The year ahead offers event marketers a chance to flex the muscle they've built for finding creative solutions to unforeseeable obstacles, writes Media.Monks' Rachel Polin.
By Rachel Polin • Jan. 27, 2022 -
Courtesy of Mars, Incorporated
M&M's celebrates iconic albums in packaging play following controversial rebrand
Artists recognized range from David Bowie to Rosalía in a bid to represent fan bases of different cultural backgrounds and generations.
By Peter Adams • Jan. 26, 2022 -
Courtesy of Miller Lite
Miller Lite skirts Super Bowl ad block with metaverse bar
The Meta Lite Bar will open its virtual doors in Decentraland on Feb. 7, giving patrons the chance to win $500 in cash — not cryptocurrency.
By Sara Karlovitch • Updated Feb. 2, 2022 -
Kevin Frayer via Getty Images
NBCUniversal deepens TikTok ties around uncertain Winter Olympics
Brand partners will be able to pilot new ad experiences while the network will host livestreams with a creator from the app.
By Peter Adams • Jan. 24, 2022 -
Courtesy of Patron Tequila
Patrón turns to a DTC spirits marketplace to release its first NFT
BlockBar.com users who purchase the NFT from Patrón can either sell it or redeem it for a bottle of Chairman's Reserve, which is limited to 150 bottles.
By Sara Karlovitch • Jan. 24, 2022 -
Courtesy of Taco Bell
Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad
The latest promotion for the limited-run menu item takes a unique approach in tapping Twitter to steer the spot's creative direction.
By Natalie Black (Koltun) • Jan. 20, 2022 -
Bethany Clarke via Getty Images
Twitter users tire of 'sea of same' from brands, report finds
Relying only on humor can feel outdated and strip a brand of its distinctiveness, survey respondents said, suggesting it's time for messaging to evolve.
By Nina Lentini • Jan. 20, 2022 -
Retrieved from Samsung Electronics America on January 14, 2022
As events again go virtual, marketing takeaways from a timely metaverse activation
Publicis worked with Samsung on a Decentraland experience that proved prescient as CES saw major exhibitors and attendees pull out last minute due to omicron concerns.
By Peter Adams • Jan. 19, 2022 -
Courtesy of Marriott International, Inc.
Marriott seeks TikTok creators to drive content around loyalty program
Marriott Bonvoy TikTok Correspondents will creatively document everything they encounter on social media, reinforcing how essential travel can be.
By Nina Lentini • Jan. 18, 2022 -
Courtesy of SmileDirectClub
SmileDirectClub's strategy for TikTok blends tweaking TV ads and fresh content
The DTC brand of teeth aligners found that TikTok delivers the best results with a mix of programmatic ads and organic engagement.
By Robert Williams • Jan. 13, 2022 -
LeoPatrizi via Getty Images
Mobile ad spend leapt 23% in 2021, on track to hit $350B this year
Spurred by a continuation of pandemic-induced changes to consumers' habits, mobile usage continues to soar, App Annie found.
By Natalie Black (Koltun) • Jan. 13, 2022 -
Retrieved from Piqsels.
OpinionThe long and short of it: understanding video options in a fragmented world
While short-form video boosts discoverability, longer formats are critical for brand-building and storytelling, writes Meta's Patrick Harris.
By Patrick Harris • Jan. 13, 2022 -
Leon Neal via Getty Images
Twitter invests in Aleph Group to support digital ad expertise globally
Aleph is building an education tech platform for digital advertising with the goal of training more than 50,000 professionals in 90 countries on five continents.
By Nina Lentini • Jan. 12, 2022 -
Dia Dipasupil via Getty Images
Deep DiveLooking ahead: 9 trends that will steer marketing in 2022
Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 11, 2022 -
Tero Vesalainen via Getty Images
Social commerce to grow 3 times as fast as e-commerce, Accenture predicts
Driven by Gen Z and millennials, shopping on social media platforms is forecast to grow from $492 billion in 2021 to $1.2 trillion by 2025.
By Chris Kelly • Jan. 6, 2022 -
Courtesy of LinkedIn
Cameo poised for bigger role in brands' 2022 social strategy
Gaining momentum last year among brands like Coca-Cola and Infiniti, the platform may help to create a "halo effect" around online content.
By Robert Williams • Jan. 6, 2022 -
Courtesy of Yahoo
Yahoo builds out shoppable ad tech with MikMak deal
Along with providing access to first-party data, the deal lets CPG advertisers offer a multi-retailer checkout experience directly from ads on Yahoo sites.
By Natalie Black (Koltun) • Jan. 6, 2022 -
Courtesy of Frito-Lay
Frito-Lay and Rick Astley renounce New Year's deprivations
Focused on leaning into what brings joy, "New Year, New You" gives TikTok users an opportunity to duet on the singer's hit "Never Gonna Give You Up."
By Nina Lentini • Jan. 5, 2022 -
Drew Angerer via Getty Images
TikTok dethrones Google as most-visited website
The social video app hit the 1 billion user mark in September and is forecast to reach 1.5 billion monthly active users toward the end of 2022.
By Natalie Black (Koltun) • Dec. 23, 2021 -
Courtesy of Walmart
Retailers tailor holiday paid social to Gen Z, with YouTube grabbing biggest spend
The findings show Gen Z wields growing purchasing power and is more comfortable buying through apps like YouTube and Instagram as social commerce booms.
By Peter Adams • Dec. 23, 2021
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