Social Media: Page 36

  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snapchat owner braces for cold winter as ad revenue slows

    Snap grew revenue by just 6% in Q3 and indicated brand-oriented advertising headwinds will continue into the holidays.

    By • Oct. 21, 2022
  • A trio of drag stars dressed as witches hold a stacked sandwich over a kitchen table for a new Dietz & Watson Halloween campaign.
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    Permission granted by Dietz & Watson
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    Campaign Trail: Dietz & Watson summons ‘SandWitch Sisters’ in riff on Halloween classic

    Drag queens bring a trio referencing “Hocus Pocus” to life for the brand’s largest paid TikTok effort to date and latest collaboration with agency RTO+P.

    By • Oct. 21, 2022
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • Shot of a young couple using a smartphone and earphones in the city
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    Getty Images
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    TikTok replaces Netflix as second most-popular app for those under 35

    New research underscores how TikTik’s influence is spreading beyond social media to impact streamers and traditional broadcasters. 

    By Aaron Baar • Oct. 20, 2022
  • Best Buy announces earlier Black Friday.
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    Courtesy of Best Buy
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    Leveling up success: Inside Best Buy’s efforts to reform a long-standing campaign

    At Advertising Week, executives discussed how taking a more inclusive approach to an annual esports program resulted in higher completion and viewing rates. 

    By • Oct. 20, 2022
  • Three limited-edition Pepsi Soda Shop cans lined up on a diner table.
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    Retrieved from PepsiCo Beverages North America on October 18, 2022
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    Pepsi CMO on state of media fragmentation: ‘A double-edged sword’

    At Advertising Week, Todd Kaplan discussed the overvaluation of paid media and his view of emergent channels like the metaverse, calling it a “fat word.”

    By • Oct. 19, 2022
  • A group of young people as part of American Eagle's 2022 back-to-school campaign
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    Courtesy of American Eagle
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    American Eagle CMO says now’s the time for marketers to take risks

    At Advertising Week, the exec cited evidence that stepping outside the box has reaped major benefits, like becoming Roblox’s second most visited virtual brand.

    By • Oct. 19, 2022
  • A person smiles at smart phone being held up on a tripod.
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    Courtesy of Walmart
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    Walmart launches beta version of content creator platform

    The retailer is strengthening its reach into social commerce by allowing creators to set up affiliate links and access performance data.

    By Dani James • Oct. 18, 2022
  • Water brand Liquid Death turns haters' comments into album
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    Courtesy of Liquid Death
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    Why Liquid Death doesn’t chase viral social media trends

    An Advertising Week panel featuring Liquid Death, Xbox and Hot Pocket showcased how each takes a different approach to chasing virality.

    By • Oct. 18, 2022
  • Diverse teenage students using digital smart phones mobile at college campus.
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    Getty Images
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    Gen Z in 2022: How to meet the cohort where they are

    Gen Z’s preferences evolve quickly. Here’s how to connect with this tough-to-reach demographic across CTV, the metaverse, esports and social media.

    By • Oct. 17, 2022
  • A mobile phone sits on a wooden table.
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    Getty Images
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    Social media makes progress in brand, consumer safety

    Snap outperformed all platforms in its efforts to protect users and combat misinformation, per a new IPG Mediabrands and Magna report. 

    By Aaron Baar • Oct. 17, 2022
  • A woman stares off into the distance.
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    Courtesy of Toyota
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    Toyota shifts advertising into a new gear with expansive campaign

    “Never Settle” puts stories in the foreground, a change from the brand’s traditionally car-centered marketing.

    By • Oct. 14, 2022
  • TikTok app
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    Drew Angerer / Staff via Getty Images
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    TikTok shoots for movie studio budgets with new Showtimes ad format

    For its TikTok World summit, the app also showcased a feature where brands only pay if their ad is viewed or interacted with within 6 seconds.

    By • Oct. 13, 2022
  • A hand holds a hamburger and bun sandwich with layers of macaroni and cheese
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    Courtesy of Kraft Heinz
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    Kraft begins beef with McDonald’s in ‘Where’s the Mac?’ push

    On WheresTheMac.com, consumers can tweet the burger chain to ask for the comfort food to be added to its Big Mac. 

    By Aaron Baar • Oct. 13, 2022
  • Person laying in a bed scrolling on their phone.
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    Getty Images
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    Caught in the funnel: How to make social media Gen Z’s one-stop-shop

    Platforms are increasingly placing bets on social commerce, but marketers first need a trusted connection with Gen Z to earn their dollars.

    By • Oct. 13, 2022
  • TikTok app
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    Drew Angerer / Staff via Getty Images
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    TikTok hints at US product fulfillment centers — here’s what it means for marketers

    If the ByteDance-owned app can successfully restrict the entire customer journey to its platform, it may be time for marketers to embrace social commerce.

    By • Oct. 13, 2022
  • A raccoon recycling Mentos gum as part of its Raccoon Recycling Task Force campaign.
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    Courtesy of Perfetti Van Melle
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    Mentos sustainability campaign ‘proves’ racoons are better at recycling

    Only 32% of Americans recycle compared to 75% of the Mentos Raccoon Recycling Force, the company found.

    By • Oct. 12, 2022
  • Chipotle Boorito promo art
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    Courtesy of Chipotle Mexican Grill
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    Chipotle’s ‘Boorito’ promo returns with BeReal, Cash App twist

    The 22-year-old Halloween promotion is back in-person following two pandemic years, with perks ranging from a $6 entree to a $10,000 Cash App prize.

    By • Oct. 11, 2022
  • Actor Danny DeVito with a Jersey Mike's Subs sandwich
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    Courtesy of Jersey Mike's Subs
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    Column

    Campaign Trail: Jersey Mike’s Subs serves up authenticity with Danny DeVito

    In its first work as creative AOR, Highdive keyed in on insights about what sets the QSR chain apart from competitors.

    By • Oct. 7, 2022
  • Two people taking a selfie.
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    Getty Images
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    Let’s get real: What TikTok’s BeReal lookalike means for marketers

    Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal.

    By • Oct. 6, 2022
  • A product shot of a Reese's variant featuring football-shaped candies against a white background.
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    Retrieved from Reese’s University; The Hershey Company on October 06, 2022
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    Reese’s NIL blitz focuses on football players with last name Reese

     A dozen new collegiate partners promote a Reese’s University concept launched last year, as well as limited football-shaped candies. 

    By • Oct. 6, 2022
  • Gaming chairs lined up with computers.
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    Getty Images
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    What Twitch’s revenue share shift means for streamers and marketers

    By moving all streamers to a 50/50 revenue split for subscriptions, Twitch is putting pressure on them to run more ads, which could undermine the user experience.

    By • Oct. 6, 2022
  • A virtual Roblox space designed by Walmart shows a ferris wheel in the foreground a blimp flying against a blue sky in the background.
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    Retrieved from Walmart on September 26, 2022
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    How marketers can connect with Gen Z in emerging virtual worlds

    Rather than pushing commerce, metaverse-minded brands can cater to Gen Z’s preference for self-expression and community to foster loyalty.

    By • Oct. 6, 2022
  • The 2022 Met Gala Celebrating "In America: An Anthology of Fashion"
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    Dimitrios Kambouris / Staff via Getty Images
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    Elon Musk resurrects $44B Twitter offer, envisions ‘everything app’

    A proposal letter to acquire the company for the initial agreed-upon price asks Twitter drop a lawsuit set to be battled out later this month.

    By • Oct. 5, 2022
  • Jack in the Box's 'Gamer Jack' logo
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    Courtesy of Jack in the Box
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    Jack in the Box seeks full-time Twitch streamer

    A first for the QSR, Gamer Jack will earn an annual salary to bolster the brand’s recognition and credibility with gamers. 

    By • Oct. 3, 2022
  • Multicultural group of young friends bonding outdoors
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    Getty Images
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    How Gen Z breaks marketing’s cultural mold

    In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction. 

    By Aaron Baar • Oct. 3, 2022