Snapchat lands on web to drive engagement via chats and video calls

More than 100 million users of the Snap app make video or voice calls through it every month.

By Robert Williams • July 21, 2022

Grey Goose, Uninterrupted get chatty in "The Shop" spinoff

The YouTube series was produced with the media company co-founded by LeBron James, and features influential people hanging out in a barbershop.

By Sara Karlovitch • July 21, 2022

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Toyota drives chatter for TikTok debut with creator-led dance challenge

Aubrey Fisher, who also appears in TV ads for the brand, helped judge a contest that drew over 1.4 million user-generated videos.

By Peter Adams • July 18, 2022

Is your brand on the right social platforms for driving ROI?

Research from over 500 top brands reveals the best social platforms per industry.

July 18, 2022

7 campaigns that transcended the turmoil of H1 2022

Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.

By Chris Kelly , Sara Karlovitch , Jessica Hammers • July 12, 2022

Mike and Ike sweetens esports brand's bid at winning over Fortnite fans

The candy sponsorship is the first for Dignitas’ dedicated Fortnite collective and will feature a TikTok series, competitive event and more.

By Peter Adams • July 12, 2022

WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts

A separate investigation by EU officials could lead to changes on YouTube where Google will allow rival firms to sell ads directly on the video platform.

By Peter Adams • July 8, 2022

Elon Musk officially moves to back out of Twitter deal, company prepares to sue

The news sets up a legal battle that will likely focus on the platform's disclosure of bot activity, which Musk referenced in a tweet batting back at the company's intentions to sue.

By Peter Adams • Updated July 11, 2022

Pinterest releases new shopping, seller features

The feature rollouts follow the appointment of a new CEO and the acquisition of an AI shopping platform.

By Tatiana Walk-Morris • July 7, 2022

E.l.f. appeals to gamers with themed line of beauty, skincare products

A limited-run Game Up collection is being promoted through a live arcade bar event that will be streamed on E.l.f.’s official Twitch channel.

By Peter Adams • July 7, 2022

Modelo, Takis dare consumers to keep their hands off a co-branded vending machine

The brands have teamed for a limited-edition, temperature-controlled vending machine that contestants can win at a sponsored block party.

By Chris Kelly • July 7, 2022

McDonald's strengthens gaming creator ties with OfflineTV sponsorship

This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.

By Peter Adams • July 6, 2022

Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia

The digital variety show, which was produced by One Esports, airs in 15 installments that showcase gaming’s diversity in the region.

By Peter Adams • July 1, 2022

Coke celebrates summer with AR music experience on Snapchat

The AR content in the photo-messaging app features Australian rapper The Kid Laroi performing a new song.

By Robert Williams • June 30, 2022

Coke teams up with Marshmello for limited-edition flavor

The brand’s first flavor co-created with an artist is the latest effort to come out of the Coca-Cola Creations platform that launched earlier this year.

By Sara Karlovitch • June 30, 2022

Honda invites gamers to Hondaverse in Fortnite on Twitch

Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.

By Chris Kelly • June 30, 2022

Reddit ramps up advertising with first US TV campaign

“Find your people” pushes the platform’s community-centered message by meeting consumers where they are — on the couch.

By Jessica Hammers • June 29, 2022

Alka-Seltzer drops new hangover-relief product with help from T-Pain

A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.

By Peter Adams • June 28, 2022

Sweetgreen launches digital feature to reward customers for meeting goals

The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.

By Julie Littman • June 28, 2022

Twitter expands e-commerce features with Shopify partnership

Online retailers that use Shopify’s e-commerce software can show as many as 50 items for sale in automatically updated listings on their profile.

By Robert Williams • June 23, 2022

HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'

The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.

By Robert Williams • June 23, 2022

How YouTube's brewing TikTok rivalry could impact mobile video strategies

Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account. 

By Robert Williams • June 23, 2022

Kraft rebrands macaroni and cheese to promote comfort food positioning

Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care.

By Peter Adams • June 23, 2022

Macy's takes July Fourth bonanza to Web3 with free NFT drop

The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.

By Peter Adams • June 22, 2022

Nerf's first mascot Murph draws Gritty comparisons, sparks Twitter debate

The amorphous being coated in thousands of toy darts made a splash over the weekend, kicking off the larger “Unleash the Play in You” platform.

By Peter Adams • June 21, 2022