Social Media: Page 37
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Courtesy of Snap
Snap streamlines ad buying with new Multi-Format delivery tool
Machine learning tech can now select and place creative in available ad space based on a brand campaign's format, goal, budget and target audience.
By Natalie Black (Koltun) • Nov. 18, 2021 -
Retrieved from Bacardi on November 18, 2021
Bacardi heralds first holiday campaign in years with Times Square takeover
"Winter Summerland" looks to provide warmth in the wintry months through a DJ/bartender character who breaks up snowy scenes with island music.
By Peter Adams • Nov. 18, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Diageo
Diageo, Budweiser pitch moderation as holiday revelers make up for last year
The dual efforts come as 22% of U.S. consumers expect to compensate for 2020's missed holiday celebrations in the coming weeks, per a Diageo study.
By Asa Hiken • Nov. 18, 2021 -
Courtesy of Kraft Macaroni and Cheese
Kraft Macaroni and Cheese shifts focus to brand and destigmatizing 'comfort'
In its first campaign messaging around emotion, the CPG marketer leverages TikTok so fans can illustrate how they feel about mac and cheese.
By Asa Hiken • Nov. 16, 2021 -
Courtesy of Frito-Lay
Frito-Lay's SunChips gives artists chance to craft ads
In partnership with a star of Netflix's "Queer Eye," a virtual art contest allows the brand to collect both user-generated content and first-party data.
By Chris Kelly • Nov. 15, 2021 -
Courtesy of The Arena Group
Sports Illustrated launches Snap Original series in push for Gen Z
America's Best Sports Videos showcases the kind of user-generated content that resonates with younger viewers on TikTok and other social video platforms.
By Asa Hiken • Nov. 11, 2021 -
Courtesy of Hasbro
Hasbro touts holiday toys in first livestream shopping event
Offering parents a glimpse into this year's popular toys across Hasbro brands, the event merges the convenience of mobile shopping with entertainment.
By Natalie Black (Koltun) • Nov. 11, 2021 -
Courtesy of Inspire Brands
Arby's cracks into spirits with vodka flavors inspired by its fries
To hype the rollout, the chain teamed with chef Justin Sutherland on Bloody Mary recipes that pair the drinks with other menu offerings.
By Peter Adams • Nov. 10, 2021 -
Courtesy of Wayfair
Wayfair launches in-app video commerce experience
Taking a page from QVC and HSN, Wayfair On Air will release daily episodes to encourage product discovery.
By Tatiana Walk-Morris • Nov. 4, 2021 -
Retrieved from Dr. Squatch blog on November 04, 2021
How Dr. Squatch reaches Gen Z men with offbeat humor on TikTok
Putting $3.6 million toward TikTok ads in the first eight months of 2021, the digitally native brand has worked to create a distinct identity on apps where young men spend time.
By Robert Williams • Nov. 4, 2021 -
Courtesy of Pinterest
Pinterest debuts livestream shopping through Pinterest TV
The social media platform will air weekly episodes from the likes of Christian Siriano and Olympian Tom Daley, and run exclusive product drops.
By Tatiana Walk-Morris • Nov. 2, 2021 -
Courtesy of Walmart
Walmart to use AR, shoppable content to connect brands with consumers
For the first time this holiday, the retailer is offering new omnichannel touchpoints, tools and partnerships.
By Tatiana Walk-Morris • Nov. 2, 2021 -
Courtesy of Meta
Facebook readies bigger VR future with Meta rebrand
The decision to rebrand reflects the company's current weaknesses, including in its ad business, and signals broader changes across the tech world.
By Natalie Black (Koltun) , Asa Hiken • Oct. 29, 2021 -
Courtesy of Wunderman Thompson
OpinionCan Facebook align with the values of the metaverse?
The social behemoth's history of buying up other apps like Instagram and WhatsApp suggests motives of monopolizing the market — the antithesis of the metaverse's community pillar.
By Adam Jeffries • Oct. 29, 2021 -
Leon Neal via Getty Images
Twitter mostly avoids impact from Apple's tracking changes
Citing a relatively effective experience with Apple's SKAN alternative, the platform was able to show ads to 30% more iOS users.
By Asa Hiken • Oct. 28, 2021 -
Permission granted by McDonald's
McDonald's cooks up first NFT play by flipping rare McRib into digital art
Celebrating the cult favorite's 40th anniversary, the chain enshrined the sandwich as a permanent asset that fans can own via a Twitter sweepstakes.
By Peter Adams • Oct. 28, 2021 -
Drew Angerer via Getty Images
Facebook outlines multiyear plan to rebuild targeting systems as growth slows
Building out an e-commerce platform and retooling focus to win back young users are tall orders as the company contends with a laundry list of challenges.
By Peter Adams • Oct. 26, 2021 -
Sean Gallup via Getty Images
OpinionSnapchat's Q3 earnings may reveal the future of the internet
While investors ran to drop the stock, it wasn't so much the company's results as it was the commentary outlining the "why," writes The Mars Agency's John Willkom.
By John Willkom • Oct. 26, 2021 -
Snap's revenue miss highlights outsized impact of Apple's tracking changes
Discussing the results with analysts, CEO Evan Spiegel said that the iPhone maker's proprietary measurement solutions "did not scale as we had expected."
By Peter Adams • Oct. 22, 2021 -
Alexander Koerner via Getty Images
Facebook boosts IP protection on Instagram to combat sales of counterfeit goods
Fresh updates ahead of the holiday shopping season aim to instill trust from brands as the social media giant grapples with a slew of controversies.
By Asa Hiken • Oct. 22, 2021 -
Sephora released a video as part of its "Black Beauty Is Beauty" campaign. The image was retrieved from its video on Oct. 21, 2021.
How Sephora 'hacked' Google search results to surface Black beauty
Agency R/GA took steps to make the "Black Beauty Is Beauty" campaign more visible in search results, hoping to spur longer-term impact on algorithms.
By Robert Williams • Oct. 21, 2021 -
Courtesy of Triller
Triller parent rolls out SMS platform to connect creators with fans
Cliqz will offer monetization opportunities through brand partnerships and is being tested by top creators including the D'Amelio family.
By Chris Kelly • Oct. 21, 2021 -
Courtesy of Pinterest
Pinterest adds AR try-on, shopping recommendations to Idea Pins
Tech companies, brands and retailers have been flocking to augmented reality to improve the online shopping experience for remote consumers.
By Tatiana Walk-Morris and Cara Salpini • Updated Oct. 20, 2021 -
Courtesy of Pinterest
Is PayPal pining for Pinterest?
The reported $45 billion purchase could give PayPal access to shopping data that would enable more targeted marketing.
By Lynne Marek • Oct. 21, 2021 -
Asa Hiken/Marketing Dive
NIL offers fertile ground for brands, but it needs 'turnkey' solutions to grow
Sports marketers at Advertising Week detailed how platforms, such as group licensing programs, could streamline how brands partner with college athletes.
By Asa Hiken • Oct. 21, 2021
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