Video: Page 11

  • Hyundai’s ‘The Drop' multicultural marketing campaign
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    Courtesy of Hyundai Motor America
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    Hyundai celebrates sneaker culture to boost Sante Fe with Black audiences

    Developed with the automaker’s dedicated African American agency Culture Brands, “The Drop” is part of its larger “Okay Hyundai” program.

    By • Updated March 15, 2024
  • Garnier Fructis campaign Charli D'Amelio
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    Courtesy of Garnier USA
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    Garnier launches new line with biggest investment in over 10 years

    Top TikToker Charli D’Amelio stars in a campaign that features a Sphere takeover and content series detailing the benefits of a new hair filler lineup.

    By • March 14, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Godzilla x Kong Roblox trailer art
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    Courtesy of The Gang
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    ‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer

    Players who stop to watch a 2D teaser will be swept into a virtual game as studios continue to value metaverse marketing tactics.

    By • March 13, 2024
  • Armando Bacot for Team Whistle, GNC
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    Permission granted by Team Whistle
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    GNC fuels everyday workout routines for March Madness tie-up

    Snackable social segments spanning TikTok, Instagram and Facebook Reels, Snapchat and YouTube Shorts help promote Team Whistle content.

    By • March 12, 2024
  • Actor Jon Hamm holds up a bottle of Minute Maid Zero Sugar as part of an ad campagin
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    Permission granted by Minute Maid
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    Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that ‘Sells Itself’

    Studio X, the execution arm of WPP’s bespoke Open X unit for Coca-Cola, spearheaded the brand’s first global campaign.

    By • March 11, 2024
  • Imagery supporting "Respect the Handmade," the first campaign from Michaels for its MakerPlace by Michaels shop.
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    Courtesy of Michaels
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    Michaels promotes online MakerPlace with ‘Respect the Handmade’

    The multichannel campaign supporting the retailer’s handmade-focused online marketplace could help it stay competitive against competitors like Etsy. 

    By • March 8, 2024
  • list of Oscar sponsors
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    Courtesy of Disney Advertising
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    ABC’s Oscars telecast sells out of ads, with fresh brand integrations on deck

    Don Julio will have an “in-show moment” while TikTok is hosting a red carpet livestream for the event riding the “Barbenheimer” afterglow.

    By • March 8, 2024
  • Apple imagery for its "Shot on iPhone" film "Midnight"
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    Courtesy of TBWA\Media Arts Lab Tokyo
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    Apple highlights iPhone 15 Pro in live-action manga film

    The tech giant’s latest “Shot on iPhone” campaign film, directed by Takashi Miike, is a live-action adaptation of manga series “Midnight.”

    By • March 7, 2024
  • A person takes a photo of a man doing laundry for a new Whirlpool campaign
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    Retrieved from Whirlpool USA on March 05, 2024
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    Whirlpool helps singles clean up their dating profiles

    Research from the brand found the ability to do household chores is a top priority for 94% of people seeking a romantic partnership.

    By • March 5, 2024
  • Spanx's "We Live in Spanx" campaign featuring track athlete Allyson Felix.
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    Courtesy of Spanx
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    Spanx pushes into apparel with first-ever global campaign

    “We Live in Spanx” includes partnerships with Meta and YouTube, and the brand is the exclusive sponsor of a Women’s History Month hub on Hulu.

    By • March 4, 2024
  • Athleta's 'Find Your Movement' campaign imagery.
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    Permission granted by Athleta
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    How Athleta’s ‘Find Your Movement’ campaign evolves the brand

    The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.

    By • March 1, 2024
  • Tubi logo
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    Courtesy of Tubi
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    Tubi refreshes brand to build on momentum with young, diverse audiences

    The most-watched free ad-supported streaming service in the U.S. rolled out sonic branding and a more vibrant visual style from design agency Dixon Baxi.

    By • Feb. 29, 2024
  • Artist Tyla stars in news ads from Gap that are backed by "Back on 74" by Jungle
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    Permission granted by Gap
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    Gap reworks Jungle’s TikTok hit to show off spring linen collection

    New ads directed by Jungle members emulate the music video for “Back on 74,” which went viral on TikTok due to its elaborate dance choreography.

    By • Feb. 29, 2024
  • Actors Kathryn Hahn and Will Arnett star in a new ad campaign from Dick's Sporting Goods
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    Permission granted by Dick's Sporting Goods
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    Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience

    A new ad campaign features streaming buys on Amazon and Netflix and nods to trendy products like the Stanley tumbler.

    By • Feb. 28, 2024
  • A women drinks from a Gatorade Water bottle while standing on a sidewalk.
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    Courtesy of Gatorade
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    Gatorade expands presence in hydration market with Gatorade Water

    The leading sports drink brand’s first unflavored water launches with a digital-heavy marketing campaign positioned around wellness. 

    By Aaron Baar • Feb. 28, 2024
  • 2 Pepsi cans with the retro logo
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    Permission granted by PepsiCo
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    What’s old is new: Food and beverage brands put a modern spin on retro packaging

    Consumer-facing companies are tapping into buyers’ emotions as they redesign logos and packaging.

    By Shefali Kapadia • Feb. 27, 2024
  • A 1950s poster of Smokey Bear as part of the wildfire prevention campaign's 80th anniversary celebration.
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    Courtesy of The Ad Council
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    Smokey Bear travels through the decades for 80th anniversary ad

    The bear best known for the iconic “Only you can prevent wildfires” line stars in an emotional retelling of years of wildfire prevention tips.

    By • Feb. 26, 2024
  • Walmart storefront.
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    Kaarin Vembar/Marketing Dive
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    Walmart-Vizio deal raises fresh concerns about retail media walled gardens

    While the acquisition gives Walmart a leg up in retail media’s growing CTV race, it could shrink options for brands reliant on Vizio’s data sets.

    By • Feb. 23, 2024
  • Colin Jost and Micheal Che wear green suits in front of a green background with gold balloons which spells out SPE. Both comedians hold up a cocktail with a bottle of Jameson between them.
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    Courtesy of Pernod Ricard
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    Jameson to drop Times Square Ball for St. Patrick’s Eve

    With St. Patrick’s Day falling on a Sunday this year, the Irish whiskey is encouraging celebration the night before with a new holiday and campaign. 

    By • Feb. 21, 2024
  • A father and son bond over oatmeal in the first global ad campaign from PepsiCo's Quaker brand.
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    Permission granted by PRNewsfoto/PepsiCo
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    Quaker celebrates everyday moments of affirmation in creative reset

    Uncommon Creative Studio handled the campaign while Quaker enlisted “Aftersun” director Charlotte Wells to add an emotional punch to the creative.

    By • Feb. 21, 2024
  • McDonald's WcDonald's anime characters
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    Courtesy of McDonald's USA
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    McDonald’s brings anime fandom to life for immersive global campaign

    The chain is paying tribute to how it is often depicted in anime and manga — as “WcDonald's” — with a new sauce, packaging, episodic content and more.

    By • Feb. 21, 2024
  • Walmart has agreed to acquire smart TV maker Vizio in a $2.3 billion cash deal.
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    Scott Olson via Getty Images
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    Walmart buys Vizio for $2.3B as retail media race turns to streaming

    The deal, which closed on Dec. 3, could help the retailer provide new ways for advertisers to see greater impact from investments on Walmart Connect.

    By • Updated Dec. 3, 2024
  • Duke Blue Devil mascot flexes on a Marriott hotel bed
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    Courtesy of Marriott
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    Marriott Bonvoy joins March Madness craze to celebrate game-day rituals

    The hotel chain is pushing its loyalty platform through digital and linear spots in hopes of winning consumers as they map out their travel plans. 

    By Aaron Baar • Feb. 20, 2024
  • Google, National Women's Soccer League partnership logo displaying the entities' names.
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    Courtesy of Google
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    Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up

    The Pixel will serve as the official mobile phone of the league, and the phone’s AI-powered camera will be used to capture exclusive social content.

    By Aaron Baar • Feb. 15, 2024
  • Comedian Ziwe Fumudoh teamed with Android for a "Finding Love with Ziwe" video and is seen sitting in a green dress.
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    Courtesy of David Miami
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    Android says green text bubbles are costing iPhone users love

    Comedian Ziwe Fumudoh stars in a video that highlights the stigma of green text bubbles in dating.

    By • Feb. 15, 2024