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Permission granted by McCann Worldgroup
Ikea defies ‘don’t try this at home’ in debut creative from McCann
An older gamer and adult and child practicing martial arts in the living room animate the Swedish retailer’s first global marketing campaign.
By Peter Adams • Feb. 14, 2024 -
Courtesy of Coca-Cola
Coke lends Zero Sugar a voice in ads, TikTok filter referencing 2000s pop hit
Custom typography made from images of condensation, bubbles and fizz is also allowing the product to “speak for itself” for the first time.
By Peter Adams • Updated Feb. 15, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
max-kegfire via Getty Images
IAB, MRC draft preliminary AR measurement guidelines for advertisers
The augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024.
By Aaron Baar • Feb. 12, 2024 -
Courtesy of Adidas
Adidas tells athletes of all types: ‘You got this’
A content series features athletes like Patrick Mahomes and Trinity Rodman talking about how they overcome pressure to perform at their highest levels.
By Aaron Baar • Feb. 12, 2024 -
Courtesy of Geico
Geico drops mockumentary on rise of Gecko mascot ahead of Super Bowl
The “Legend of the Lizard” video is the culmination of a campaign created by The Martin Agency that brought back the brand’s Caveman mascot.
By Peter Adams • Feb. 9, 2024 -
Courtesy of Coca-Cola
Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive
Coca-Cola Spiced, the marketer’s first permanent portfolio launch in three years, aligns with renewed consumer interest in flavored colas.
By Peter Adams • Feb. 7, 2024 -
Courtesy of Netflix
Expedia signs up as Netflix’s first global ad partner
The travel platform will run ads localized for language and culture in various countries and be an alpha measurement partner in the U.K. and Brazil.
By Chris Kelly • Feb. 5, 2024 -
Getty Images via Getty Images
Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin
The company also rolled out a conversational shopping experience, part of generative AI initiatives that could drive "tens of billions of dollars" in revenue.
By Chris Kelly • Feb. 2, 2024 -
Justin Sullivan / Staff via Getty Images
ColumnSociable: Meta posts solid increases in revenue and usage for Q4 2023
With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.
By Andrew Hutchinson • Feb. 2, 2024 -
Permission granted by Frito-Lay North America
Lay’s time-loop ads inspired by ‘Groundhog Day’ take over ABC
Disney, Ryan Reynolds’ Maximum Effort and Kimmelot developed custom spots that accounted for one-third of ABC’s commercial inventory on Feb. 2.
By Peter Adams • Feb. 1, 2024 -
Retrieved from YouTube on January 31, 2024
Jif tackles ‘celery neglect’ on game day with free peanut butter
“Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”
By Jessica Deyo • Feb. 1, 2024 -
Courtesy of PepsiCo
Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover
Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry.
By Peter Adams • Feb. 1, 2024 -
Sean Gallup via Getty Images
YouTube revenue tops $9B in sign ad-spending appetites are recovering
A strong quarter for Google’s video platform suggests marketers are again loosening their purse strings for more premium ad formats.
By Peter Adams • Jan. 31, 2024 -
Permission granted by Hyundai Motor America
Hyundai’s Santa Fe unleashes a family’s inner Viking in new ads
Creative launching around the NFL conference championships is set to the driving rhythm of Heart’s “Barracuda.”
By Peter Adams • Jan. 26, 2024 -
Courtesy of Anheuser-Busch
Bud Light remains in the crosshairs as AB InBev makes Super Bowl plans
Anheuser-Busch will air two and a half minutes of national advertising during the big game as it looks to rebound from controversy.
By Chris Kelly • Jan. 25, 2024 -
Pascal Le Segretain via Getty Images
Netflix’s ad tier gathers momentum as it continues to evolve
Discussing Q4 results, Co-CEO Greg Peters said the streamer once considered making ads the default option in a similar vein to Amazon.
By Peter Adams • Jan. 24, 2024 -
Permission granted by Coors Light
Coors Light’s silver bullet train returns for Super Bowl with seats for fans
Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z.
By Peter Adams • Jan. 23, 2024 -
Permission granted by Team Whistle
Finish brings football rivalries to the kitchen with Team Whistle
An online sweepstakes pitting football cities’ popular dishes against each other is teamed with co-branded episodes of Team Whistle’s “Home Team.”
By Jessica Deyo • Jan. 22, 2024 -
natrot via Getty Images
Data-driven marketing investments to top $36B in 2024, report finds
A new forecast from Winterberry Group expects momentum to recover from a fallow 2023, although strong top-line growth doesn’t tell the full story.
By Peter Adams • Jan. 22, 2024 -
Courtesy of Hyatt
Hyatt global brand platform invites travelers to ‘Be More Here’
Guests are encouraged to live in the present through wellness-focused activations and loyalty perks.
By Sara Karlovitch • Jan. 22, 2024 -
Retrieved from YouTube on January 17, 2024
Norton combats online scams with Dan Levy, Instagram game
Ads featuring Levy and an interactive Scam Scan game promote the public rollout of Norton’s new scam-detection app.
By Jessica Deyo • Jan. 18, 2024 -
Courtesy of Tito's Handmade Vodka
Tito’s vodka rolls out autonomous Spokescart in first major brand platform
The understated but “slightly cheeky” bar cart concept intends to strengthen Tito’s position against a growing number of celebrity-backed rivals.
By Peter Adams • Jan. 12, 2024 -
Courtesy of PepsiCo
Pepsi Wild Cherry courts aging millennials as flavored soda sales pop
The campaign recognizes the group’s tamer perceptions of what’s “wild” and focuses on women who are driving growth in a key segment.
By Peter Adams • Jan. 11, 2024 -
Courtesy of Disney Advertising
Disney ties mood to messaging with contextual ads amid ad-tech roll-out
The media giant also unveiled a new shoppable ad format and expanded its clean room offering at its annual Disney Tech & Data Showcase.
By Chris Kelly • Jan. 11, 2024 -
CreativaImages via Getty Images
Deep Dive8 predictions for 2024 as marketing seeks a new normal
Following a period of extremes, key trends like retail media and ad-supported TV could settle down while experiments in areas like AI ramp up.
By Peter Adams , Jessica Deyo , Chris Kelly , Sara Karlovitch • Jan. 9, 2024
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