Video: Page 12

  • Sundar Pichai speaks during a conference.
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    Justin Sullivan/Getty Images via Getty Images
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    Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand

    While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured.

    By • April 26, 2024
  • Brock Purdy stands in front of a Toyota.
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    Courtesy of Toyota
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    Toyota pulls into NFL draft with ‘Mr. Irrelevant’ Brock Purdy

    Along with the unlikely NFL star, the automaker’s new campaign features content from 13-year-old creator Jazlyn “Jazzy” Guerra.

    By • April 25, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Hot Ones host Sean Evans and rapper Ludacris for Stella Artois
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    Courtesy of Stella Artois
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    Stella Artois kicks off summer-long marketing push as official ‘Hot Ones’ beer

    A special episode of the popular YouTube show featuring brand ambassador and rapper Ludacris is already available.

    By • April 22, 2024
  • Trae Young in Sprite Chill campaign
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    Courtesy of The Coca-Cola Company
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    Why Sprite is heating up its lifestyle pitch with new Chill soda

    As part of a Gen Z-focused push, a Sprite Chill Cam on Snapchat allows users to upload pictures of themselves to real-life billboards.

    By • April 22, 2024
  • Southwest Airlines Big Flex campaign
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    Courtesy of Southwest Airlines
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    Southwest finds its swagger again with ‘The Big Flex’ campaign

    Confident new ads from Spark Foundry and GSD&M follow a year where the carrier was in recovery mode from a 2022 holiday meltdown.

    By • April 19, 2024
  • Stars of The Office reunite for an AT&T Business campaign
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    Courtesy of AT&T
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    AT&T reunites ‘The Office’ cast members for sleep-inducing business pitch

    Several actors from the workplace sitcom try to get an outlandish idea off the ground with help from AT&T Business in new ads.

    By • April 18, 2024
  • CeraVe rom-com movie poster
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    Courtesy of CeraVe
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    Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer

    The L’Oréal skincare brand is playing off genre tropes and double entendres in its influencer-backed "The One Under the Sun" campaign.

    By • April 12, 2024
  • Applebee's and Team Whistle collaborate on an episode of "Undercover Athlete"
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    Courtesy of Team Whistle
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    Applebee’s taps NFL star as undercover server to promote new burger

    To promote the menu item, the chain partnered with Team Whistle on an episode of “Undercover Athlete” that features wide receiver Brandon Aiyuk.

    By • April 11, 2024
  • Quaker Debuts 100 Reasons to Rise, an Inspirational Photo Project Shot by Acclaimed Photographer Misan Harriman.
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    Courtesy of PepsiCo
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    Quaker illustrates the power of mornings with interactive photo series

    “100 Reasons to Rise” portrays how mornings can unite people, with the stories of 100 “humble heroes” detailed via an interactive digital experience.

    By • April 11, 2024
  • Puma "FOREVER. FASTER. - See The Game Like We Do" campaign
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    Courtesy of Puma
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    Puma rallies around sport performance for largest marketing investment yet

    The global campaign spearheaded by Matte Projects also marks the first time the sportswear brand has run a unified message across its portfolio.

    By • April 10, 2024
  • Dove Self-Esteem beauty generated by AI
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    Courtesy of Dove
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    Dove pledges to not use AI models in lieu of real women in its advertising

    Indie agency Soko developed the global marketing effort, with Media.Monks handling social, digital out-of-home and other aspects.

    By • Updated April 9, 2024
  • Miracle-Gro and Martha Stewart partner to simplify gardening.
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    Courtesy of ScottsMiracle-Gro
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    Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign

    “Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more. 

    By • April 8, 2024
  • Executives sit on a panel at CIMM East Summit
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    Courtesy of CIMM
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    Deep Dive

    Meet the 4 firms setting the agenda for measuring TV ads amid rapid change

    Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms.

    By • April 8, 2024
  • Solo Stove Deep Dish Pizza Day campaign art
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    Courtesy of Solo Stove
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    Solo Stove puts the ‘deep’ in deep dish with subterranean pizza-making class

    A livestreamed event from Alabama’s Majestic Caverns builds on a more aggressive marketing strategy for the outdoor lifestyle brand.

    By • April 5, 2024
  • Dapper Dan for a Sherwin-Williams campaign
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    Courtesy of Sherwin-Williams
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    Sherwin-Williams subverts color of the year trend by picking ‘loneliest’ hue

    “The Loneliest Color” campaign showcases the overlooked Kingdom Gold with creative and apparel designed by Harlem courtier Dapper Dan.

    By • Updated April 4, 2024
  • Dramamine barf bag product line
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    Retrieved from Dramamine on April 03, 2024
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    Dramamine goes for the gut with documentary tribute to barf bags

    Crafted by FCB Chicago, the brand’s largest marketing investment since 2010 is animated by interviews with barf bag collectors and everyday people.

    By • April 3, 2024
  • Actor Kristen Wigg as Target Lady in a campaign for the retailer
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    Permission granted by Target
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    Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings

    Kristen Wiig reprises the bowl cut-touting character in a loyalty-focused campaign that will appear across TV, YouTube, TikTok, Pinterest and beyond.

    By • April 2, 2024
  • A still image from one of Frito-Lay and Hasbro's "Game of Snacks" TVCs.
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    Courtesy of Frito-Lay North America
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    Frito-Lay teams with Hasbro to bring classic games to life

    A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4.

    By • April 2, 2024
  • MoonPie eclipse campaign image
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    Courtesy of MoonPie
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    How MoonPie, SunChips are taking advantage of solar eclipse mania

    Astronaut partnerships and a WWE-style match pitting celestial bodies against each other stoke anticipation for the rare astronomical event.

    By • March 29, 2024
  • The WNBA logo.
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    Bennett Raglin/Getty Images for Bustle via Getty Images
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    GroupM doubles down on women’s sports, with support from major brands

    A new dedicated marketplace will be a part of the agency's upfronts strategy, aided by clients including Adidas and Unilever.

    By • March 28, 2024
  • Individuals hold signs in support of TikTok outside the U.S. Capitol Building on March 13, 2024 in Washington, DC.
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    Anna Moneymaker / Staff via Getty Images
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    Deep Dive

    Why the latest TikTok ban attempt is different — and what it means for marketers

    A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.

    By • March 21, 2024
  • A sample of Peacock’s Olympics hub
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    Courtesy of Peacock/NBCUniversal
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    Inside NBCUniversal’s plans to turn TV into a performance marketing channel

    In advance of the upfronts and Summer Olympics, NBCU announced measurement integrations with VideoAmp, EDO and Kochava at One24.

    By • March 20, 2024
  • PNC Boring campaign
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    Courtesy of PNC
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    PNC leans on ‘boring’ label in new marketing campaign

    A J.D. Power analyst asserted the bank’s ads, created with Arnold Worldwide, may challenge customers to see the meaning of “boring” differently.

    By Caitlin Mullen • March 19, 2024
  • Tropicana Pure Premium's “The Juice That Starts It All" campaign imagery.
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    Courtesy of Tropicana
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    Tropicana’s new ads tout impact on brunch, mimosas and fridge chugging

    “The Juice That Starts It All” nods to the brand’s over 70-year history while attempting to sway younger audiences via social media placements.

    By • March 19, 2024
  • PepsiCo's Bubly Burt
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    Permission granted by PepsiCo
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    How Bubly aims to shake up sparkling water with new Burst brand extension

    Burst caters to consumers who view sparkling water marketing as staid and products as too much of a flavor trade-off from sweeter sodas.

    By • March 19, 2024