Video: Page 16

  • TikTok sign outside of office building.
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    Mario Tama / Staff via Getty Images
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    TikTok Shop launches in US

    Brands, merchants and creators can sell products directly through shoppable videos and livestream features.

    By Nate Delesline III • Sept. 12, 2023
  • Two kids sit in the middle row while their grandfather sits in the back row of a Grand Highlander in an ad for Toyota.
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    Permission granted by Toyota
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    Toyota unifies multicultural, mainstream messaging in multi-agency campaign

    The integrated effort features spots from Conill Advertising, InterTrend Communications, Burrell Communications Group and Saatchi & Saatchi.

    By • Sept. 12, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • A child stands with a gift Lunchables Grilled Cheesies in a new ad
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    Courtesy of Kraft Heinz
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    Lunchables brings kids’ imaginations to life for Grilled Cheesies debut

    Spots revolve around “kid-fueled daydreams” about what’s happening in the microwave when heating the Kraft Heinz brand’s new frozen product.

    By • Sept. 12, 2023
  • Travis Kelce of the Kansas City Chiefs seen blowing a blue whistle as part of a "Sack the Sunday Scaries" audio collection of "calming" tracks made for DirecTV around football season.
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    Courtesy of DirecTV
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    DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’

    The Spotify-based campaign extension comes as DirecTV faces flak from the NFL over recent ads the league believes are deceptive.

    By • Sept. 11, 2023
  • Two people hold footballs behind a red Smirnoff popup.
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    Courtesy of Diageo
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    Smirnoff flips a coin for free cocktails as NFL season kicks off

    The Diageo brand is running broadcast integrations, digital and social media content and has partnered with FanDuel and Drizly.

    By • Sept. 8, 2023
  • a graphic of a Burger King Whopper
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    Courtesy of Burger King
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    Burger King vies to extend viral Whopper jingle’s shelf life with remix

    The meme-friendly earworm that has boosted sales is getting a dance mix by DJ Steve Aoki as part of the chain’s sponsorship of the MTV VMAs.

    By • Sept. 8, 2023
  • Two animated characters from "Barbie and Barbie On-set"
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    Permission granted by Mattel
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    Mattel strikes YouTube ad sales partnership as child safety concerns rise

    A new deal gives family-friendly media studio Pocket.watch exclusive rights to sell ad inventory for the channels of brands including Barbie and Hot Wheels.

    By • Sept. 7, 2023
  • Candy Crush Soda Saga
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    Courtesy of Candy Crush Soda Saga
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    World Surfing League promotes finals with Candy Crush tournament

    The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.

    By • Sept. 7, 2023
  • An image from Tractor Beverage Company's "Escape the Ordinary" campaign
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    Courtesy of Tractor Beverage Company
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    Column

    Campaign Trail: Tractor escapes soda dystopia through hand-drawn animation

    The organic beverage company tapped an agency created for progressive challenger brands and crafted a fully realized world to take on industry giants.

    By • Sept. 1, 2023
  • A person shares a wide smile next to lipstick in a J.C. Penney promotional image.
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    Permission granted by J.C. Penney
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    How JCPenney is pivoting its brand as part of $1B company turnaround plan

    A new brand positioning was developed with agency Yard NYC while creative was handled by in-house teams.

    By • Sept. 1, 2023
  • A row of Nissan vehicles in front of a mansion promote the automaker's Heisman House campaign.
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    Retrieved from Nissan on August 31, 2023
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    Nissan soups up ‘Heisman House’ with Zillow, creator partnerships

    The 13th iteration of the automaker’s college football campaign is ramping up digital outreach, with influencer marketing and NFTs factoring in the blitz.

    By • Aug. 31, 2023
  • Jerry Rice, Emmitt Smith, Dan Marino and Randy Moss suit up in PepsiCo's Unretirement campaign
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    Courtesy of PepsiCo Frito-Lay
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    PepsiCo unretires football greats with portfolio-wide NFL kickoff campaign

    Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate returning to the field in a spot that features Doritos, Lay’s, Starry, Mtn Dew and more.

    By • Aug. 30, 2023
  • Gap's Fall 2023 Adult campaign showcasing its fall clothing collection. Pictured is Veneda Carter with her two-year-old daughter Bobbi.
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    Permission granted by Gap
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    How Gap put a fresh spin on nostalgia for its fall campaign

    The retailer is pulling inspiration from its style archives and past ads to reach consumers through a new lens, according to head of marketing Erika Everett.

    By • Aug. 29, 2023
  • A CGI buffalo sits at a bar as part of a Buffalo Wild Wings campaign.
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    Permission granted by Buffalo Wild Wings
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    Buffalo Wild Wings bows CGI buffalo character as part of creative refresh

    A slate of ads starring a winged bison with an attitude represents the brand’s first work from new creative agency of record Anomaly. 

    By • Aug. 28, 2023
  • Comedian Keegan-Michael Key holds a fake script as part of the NFL's campaign, "You Can't Make This Stuff Up."
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    Courtesy of the NFL
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    NFL spoofs scripted rumors in star-studded kickoff campaign

    “You Can’t Make This Stuff Up” features comedian Keegan-Michael Key, who leads a fictitious table read mapping the moves of the league’s key players.

    By • Aug. 28, 2023
  • Two employees from different hotels hold up keys in a side-by-side comparison for a Hotels.com ad
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    Permission granted by Hotels.com
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    Hotels.com enlists Edgar Wright’s cinematic flair to promote new app perk

    Splashy creative helmed by the “Hot Fuzz” director shows off a side-by-side comparison feature that the brand claims is an industry-first. 

    By • Aug. 25, 2023
  • A neon sign over Pepsi's diner concept
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    Permission granted by PepsiCo Beverages North America
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    Pepsi celebrates 125 years: Inside the marketer’s media blitz

    A campaign celebrating an anniversary milestone and past iconic ads doubles as the official introduction of the brand’s new logo.

    By • Aug. 24, 2023
  • Icons of Facebook, WhatsApp and Settings appear on a lit phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Marketers ramp up social spending as ROI prospects improve, survey says

    Over half of media decision-markers plan to increase investments in the category this year, up from 44% who said they would do so in April.

    By • Aug. 23, 2023
  • An out-of-home ad placed on the side of a truck promoting Heinz' spicy ketchup as part of its "Stupid Good, Not Stupid Spicy" ad campaign.
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    Courtesy of Heinz
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    Heinz takes a stand against ‘stupid spicy’ foods in latest campaign

    The effort promotes the brand’s line of spicy ketchup products through digital video ads spread across a variety of social media platforms.

    By • Aug. 23, 2023
  • NFL stars Joe Burrow (left) and Joe Montana (right) stand side-by-side in a locker room as part of a Guinness campaign.
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    Permission granted by Guinness
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    Guinness pits Joe Montana against Joe Burrow in battle over 0

    The cross-generational football stars argue over the number as the beer brand ramps up marketing around its non-alcoholic offering.

    By • Aug. 22, 2023
  • Diverse businesspeople smiling cheerfully during a meeting in a modern office. Group of successful businesspeople working as a team in a multicultural workplace.
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    jacoblund
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    Comscore, ANA’s SeeHer develop gender equality insights tool

    GEM Audiences analyzes consumer behaviors, attitudes and interests to help brands better understand the significance of gender equality in ads.

    By Aaron Baar • Aug. 21, 2023
  • An animated ad from pet care platform Rover shows a human holding a ball over a dog.
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    Permission granted by Rover
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    Rover allays pet owner anxiety in storybook-style animated ads

    The on-demand pet care platform is cranking up the cuteness with a campaign told from the perspective of animal companions.

    By • Aug. 17, 2023
  • MLS x Celsius Partnership Press Announcement
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    Permission granted by Celsius
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    Celsius signs as official energy drink of MLS as US soccer buzz builds

    A partnership running through the 2026 season will see the beverage marketer sponsor extra time and receive integrations on Apple TV+.

    By • Aug. 16, 2023
  • iSpot.tv and Camelot Strategic Marketing & Media Strike First-of-its-Kind Agreement
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    Courtesy of iSpot.tv
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    ISpot inks multi-year measurement deal with agency Camelot

    The partnership will allow Camelot’s brand partners to better optimize investments using iSpot’s numerous TV ad measurement products and tools.

    By Aaron Baar • Aug. 14, 2023
  • Comedian Kevin Hart sits at a bar in a black jacket in a new ad for online sportsbook DraftKings.
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    Permission granted by DraftKings
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    DraftKings tells bettors ‘the crown is yours’ in latest Kevin Hart ads

    CMO Stephanie Sherman said past marketing with the comedian, including a recent Super Bowl ad, has helped communicate DraftKings’ value.

    By Aaron Baar • Aug. 14, 2023