Johnnie Walker plays ‘Squid Game’ with custom bottles, co-branded campaign

The Diageo marketer is supporting a Times Square takeover and will appear on Netflix’s ad-supported tier for season two of the hit series.

By Peter Adams • Oct. 1, 2024

Levi’s gets nostalgic with Beyoncé in first chapter of new campaign

The second chapter of the “Reiimagine” campaign reinterprets the brand’s 1991 ad “Pool Hall” and features Beyoncé and actor Timothy Olyphant.

By Chris Kelly • Updated Feb. 24, 2025

Kay Jewelers refreshes brand to better reach Gen Z, millennials

“Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.

By Peter Adams • Sept. 24, 2024

Amazon launches AI-powered video ad generator ahead of holidays

Gellé Frères, a French skincare marketer, has already been testing the tool that can convert a single product image into multiple videos. 

By Peter Adams • Sept. 23, 2024

Domino’s, Peloton land on Twitch’s new custom-branded Fortnite worlds

Game spaces that are part of The Glitch are tailored to each sponsor’s brand identity and promoted with the help of top Twitch streamers.

By Peter Adams • Sept. 20, 2024

Doritos revives ‘Crash the Super Bowl’ contest focused on fan-created ads

Past fan-submitted winners have ranked highly on USA Today’s Ad Meter while Doritos’ own output in recent years has not performed as well. 

By Peter Adams • Sept. 19, 2024

Suntory juices up US canned cocktail launch with Japanese-style ad

The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.

By Sara Karlovitch • Sept. 18, 2024

E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet

“Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers.

By Chris Kelly • Sept. 16, 2024

Life cereal brings back Mikey to ride wave of nostalgic marketing

The picky eater kid spokesperson returns in musical ads that will appear on streaming and retail media and also include a new tagline.

By Peter Adams • Sept. 13, 2024

Pepsi chases pizza deliveries in a sports car to push pairing power

A stunt campaign boosts the brand's partnership with DoorDash that will dole out free pizza from Little Caesars, Papa Johns, Pizza Hut and Marco’s Pizza.

By Sara Karlovitch • Sept. 12, 2024

JCPenney’s Prime Video football blitz ties celebrities to weekly deals

A campaign running throughout the NFL season sees partners like Shaquille O’Neal and Martha Stewart promoting limited-time offers.

By Peter Adams • Updated Sept. 11, 2024

Walmart leverages Fubo’s takeover ad format to connect content, commerce

The Triple Play lets advertisers feature branded video content alongside curated programming, creative assets and QR codes in a CTV environment.

By Chris Kelly • Sept. 9, 2024

Nike depicts drudgery of running in latest leg of comeback campaign

Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.

By Peter Adams • Sept. 6, 2024

Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’

Along with a colosseum-set ad featuring Travis Kelce and Megan Thee Stallion, the effort includes a selfie generator, AR-powered cans and more.

By Chris Kelly • Sept. 5, 2024

Olipop takes aim at Mountain Dew with new flavor, ‘A Can of Do’ ads

The better-for-you soda’s campaign includes spots that position the new Ridge Rush flavor as the perfect beverage to beat an afternoon slump.

By Aaron Baar • Sept. 4, 2024

How Barbie is giving fresh energy to its tagline and catching WNBA fever

The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping Barbie connect to its purpose.

By Jessica Hammers • Aug. 30, 2024

Fireball fuels football rivalries with first-ever paid TikTok campaign

New ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around games.

By Jessica Hammers • Aug. 29, 2024

State Farm bundles football and fútbol for latest NFL-timed campaign

The insurer is promoting its services with a series of ads that feature talent like “Ted Lasso” star Cristo Fernández and Kansas City Chiefs’ Patrick Mahomes.

By Aaron Baar • Aug. 28, 2024

Buffalo Wild Wings brings Jason Kelce back to football in new ads

The former Eagles center pals around with the brand’s CGI buffalo mascot in an effort that leans into Kelce’s recent retirement and famous brother. 

By Peter Adams • Aug. 27, 2024

General Mills teams with Kelce brothers for Cereal Training Camp

The tie-up will be promoted via TV and online ads and includes a new cereal that mixes Cinnamon Toast Crunch, Lucky Charms and Reece’s Puffs.

By Jessica Hammers • Aug. 26, 2024

CarMax depicts car-buying nightmare in new ‘Beetlejuice’ ads

The used car retailer’s latest campaign guides consumers through a spooky BeetleMax dealership and spans TV, online video and social media.

By Jessica Hammers • Aug. 26, 2024

Coke Zero Sugar leans into gaming to reach Gen Z college football fans

The better-for-you soft drink serves as the exclusive CPG sponsor of EA Sports College Football 25 and will tour 14 campuses.

By Peter Adams • Aug. 23, 2024

Totino’s enters breakfast category with retro ads targeting Gen Z

“Start the Day the Totino’s Way” taps into the younger generation’s appetite for nostalgia to introduce Breakfast Snack Bites.

By Jessica Hammers • Aug. 22, 2024

Gap gets loose with pop star Troye Sivan in latest dance-heavy ads

Social media-viral song “Funny Thing” by Thundercat soundtracks a seasonal push spotlighting baggy denim clothing.

By Peter Adams • Aug. 21, 2024

Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads

The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. 

By Sara Karlovitch • Aug. 20, 2024