Lawmakers continue push to regulate e-cig ads

A trio of Democrats put together a campaign for the FDA comparing traditional cigarette ads from before the 1971 ban and e-cigarette ads today. 

By Wendy Parish • Nov. 5, 2013

Agency to stream live ghost hunt in its office

North Carolina's McKinney agency will live-stream the interactive experience on Oct. 30.

By Wendy Parish • Oct. 29, 2013

$100M NBA sponsorship places Samsung front-and-center at courtside

The deal is the South Korean electronics giant's latest bid to grab more U.S. market share.

By Wendy Parish • Oct. 28, 2013

Chrysler CMO hits another home run with Ron Burgundy

Will Ferrell's Dodge Durango spots are an instant viral success. 

By Wendy Parish • Oct. 28, 2013

Vine app now allows editing, saving of videos

The move should save agency video producers a headache or two.

By Wendy Parish • Oct. 25, 2013

Citi sponsors HuffPost Live's new music series

The series is a continuation of Huffington Post's foray into branded content.

By Wendy Parish • Oct. 25, 2013

Instagram Video: Which brands have the most shares?

Unruly Media reveals the top 10.

By Wendy Parish • Oct. 23, 2013

Nissan sponsored a beheading video? Not quite

Ads are popping up next to content, like videotaped executions, that no brand wants to be associated with. 

By Wendy Parish • Oct. 23, 2013

What are brands doing wrong on YouTube?

Only 74 of the top 5,000 YouTube channels belong to brands.

By Wendy Parish • Oct. 23, 2013

GE proves B2B isn't boring with vampires

A new video campaign from GE uses big data to wipe out vampires. 

By Wendy Parish • Oct. 18, 2013

Tide uses Vine videos for 'horror marketing'

The brand will run seven six-second videos depicting famous horror movie scenes. 

By Wendy Parish • Oct. 18, 2013

Avoid these: 3 marketing efforts that attracted federal scrutiny

Sometimes marketers cross a line and get themselves into hot water, which is when the FTC steps in. 

By Wendy Parish • Oct. 18, 2013

Mountain Dew debuts Vine-based ads for TV sports shows

Mountain Dew will air micro-video ads on TV during NASCAR racing this weekend.

By Paul Conley • Oct. 17, 2013

AOL passes Google in video ads served—with help of Adap.tv

Because of the addition of Adap.tv, AOL has been able to one-up Google with a significant metric.

By Wendy Parish • Oct. 17, 2013

Microsoft's 'Scroogled' ads have shown some success

Will negative ads like Microsoft's Google-bashing commercials define a new wave in marketing?

By Wendy Parish • Oct. 15, 2013

GTA V parodies real-life brands, including KFC, Sprite

Grand Theft Auto V, the highest-selling game of all time, features alternate versions of many recognizable brands—and many don't come out looking good.

By Wendy Parish • Oct. 15, 2013

TV ads now targeted to individual homes

After years of resistance, the $70 billion TV ad market is starting to move into precise audience targeting. 

By Wendy Parish • Oct. 14, 2013

Netflix may be teaming up with cable

Sources say the world's largest on-demand streaming service has been in talks with major cable providers. 

By Wendy Parish • Oct. 14, 2013

How did these 4 brands tap top talent from YouTube?

Brands are looking to the online video platform's top talent for fresh content and wider audiences.

By Wendy Parish • Oct. 11, 2013

Feminine products, manly marketing: 5 brands that tried to make it work

Diet sodas, Greek yogurt and weight-loss brands have all tried to jump over the gender gap. This is what happened.

By Paul Conley • Oct. 9, 2013

Hot Pockets gets baked with Snoop Dogg and Kate Upton

The trippy new video reworks an '80s hit to pit #TeamCrust against #TeamMeat.

By Roger Riddell • Oct. 9, 2013

Is Twitter the new remote control?

A new "See It" button on posts, developed between Twitter and Comcast, will allow users to tune their TV to the show mentioned. 

By Wendy Parish • Oct. 9, 2013

Beer campaign uses popular party prank to promote responsible drinking

New Zealand beer brand Steinlager's new campaign encourages drinkers to "Be the Artist, Not the Canvas." 

By Wendy Parish • Oct. 9, 2013

Top web video companies merge to form Defy Media

Top players in web video create Defy Media to focus on making money off of YouTube. 

By Wendy Parish • Oct. 8, 2013

Facebook isn't letting Twitter win the social TV battle just yet

The social networking giant made deals with 10 international stations to provide user data on major television programs. 

By Wendy Parish • Oct. 8, 2013