Video: Page 207
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5 web video firms join forces to ensure video ads are viewable
Web video ad producers have banded together to produce OpenVV, a common standard for measuring Web video viewability.
By Wendy Parish • May 23, 2013 -
5 brands that understand Vine
Since its launch in January, Vine has given brands another outlet for fun and effective content.
By Wendy Parish • May 23, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Microsoft's Halo to become live-action series
Popular video game Halo will be turned into a live-action series with Stephen Spielberg as executive producer.
By Wendy Parish • May 21, 2013 -
TV networks worry over rising viewership of non-network originals
The increasing popularity of original content from Netflix, Amazon and others has traditional TV networks concerned.
By Wendy Parish • May 21, 2013 -
Buyers seek Nielsen video data, but YouTube resists
Buyers are pressuring publishers to guarantee audiences with Nielsen or comScore data.
By Wendy Parish • May 16, 2013 -
'Don't Back Zach' attacks Zach Braff's Kickstarter campaign
Break Media's ScreenJunkies is speaking out against celebrities using Kickstarter to fund projects.
By Wendy Parish • May 15, 2013 -
ABC expands Nielsen ratings to embrace mobile
ABC is launching a trial run with Nielsen to expand ratings to include video watched from mobile apps.
By Wendy Parish • May 14, 2013 -
The real truth about banner ads
Banner ads have recently come under fire in the advertising industry, these 5 facts help to set the story straight.
By Wendy Parish • May 14, 2013 -
Google-funded YouTube sitcom gets renewed for season two
The Fine Brothers' MyMusic sitcom has been renewed for another season on YouTube.
By Wendy Parish • May 13, 2013 -
Twitter Vines shared 4x more than online videos
Twitter Vine's six second clips get shared on average four times more than branded online videos.
By Wendy Parish • May 9, 2013 -
Youtube launches subscriptions, several brands sign up
YouTube is officially launching a paid subscription offering for interested brands.
By Wendy Parish • May 9, 2013 -
Buzzfeed, Starbucks launch 'With Your Face' video response option
The reaction-cam allows readers to react to a story with an animated GIF of their face.
By Wendy Parish • May 8, 2013 -
Facebook video ads are coming soon
Facebook plans to start introducing Newsfeed video ads as soon as July.
By Wendy Parish • May 7, 2013 -
DoubleTree launches highly-interactive YouTube channel
DTour is the new YouTube channel launched by DoubleTree hotels to inspire content-sharing from travelers.
By Wendy Parish • May 6, 2013 -
Non-profit makes horror film about student loans
The American Student Assistance is a launching its "Face the Red" campaign to promote its membership program.
By Wendy Parish • May 6, 2013 -
Digitas launches platform that can predict future YouTube stars
The "Emerging Talent Tracker" uses data to predict which YouTube users will become uber-popular.
By Wendy Parish • May 2, 2013 -
Mountain Dew pulls plug on 'most racist commercial in history'
Controversial rap star Tyler, The Creator was behind the ad.
By Davide Savenije • May 2, 2013 -
DreamWorks to pay $33M for YouTube channel for tweens and teens
DreamWorks animation has announced it will buy AwesomenessTV.
By Wendy Parish • May 1, 2013 -
Yahoo expands original content with new comedies, WWE deal
Yahoo continues to expand its content library with original productions and a deal with WWE.
By Wendy Parish • April 29, 2013 -
Weather Company to roll out original content on TV, web and mobile
In a presentation to ad buyers, The Weather Company revealed plans to produce original programming.
By Wendy Parish • April 29, 2013 -
Stand up goes mobile with Comedy Central
Comedy Central is bringing live standup to mobile phones, iPads, TVs and computers.
By Wendy Parish • April 29, 2013 -
Amazon is developing a Kindle TV set-top box
Amazon is busy creating a proprietary TV set-top box to join the Kindle product line.
By Wendy Parish • April 25, 2013 -
Yahoo wins exclusive rights to 40 years of Saturday Night Live
Yahoo has partnered with Broadway Video Entertainment to snag the rights to archival footage of Saturday Night Live.
By Wendy Parish • April 24, 2013 -
The story behind the viral 'Ship My Pants' video
Director Zach Math answers questions on the viral video sensation "Ship My Pants."
By Wendy Parish • April 24, 2013 -
Trident to sponsor Twitter-fueled show on Fuse
"Trending 10" a music show on Fuse that pulls it's content from Twitter, will be sponsored by Trident.
By Wendy Parish • April 24, 2013
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