Video: Page 24

  • Disney Tech & Data Showcase 2023 promo photo
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    Courtesy of Disney
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    Unilever first to test Disney’s identity integration with Trade Desk

    Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.

    By • Jan. 26, 2023
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    Ore Huiying via Getty Images
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    Netflix believes ads will eventually drive at least 10% of revenue

    The company was still pressed by analysts about early snags, including reports that it’s already giving money back to some brands after missing targets.

    By • Jan. 20, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Kraft Mac & Cheese video ad image
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    Retrieved from YouTube on January 18, 2023
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    Column

    Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles

    Made in collaboration with agency Johannes Leonardo, short-form ads turn "struggles" into "snuggles" and "rush hour" into "happy hour."

    By • Jan. 20, 2023
  • Youtube billboard saying "More than just viewers."
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    Sean Gallup / Staff via Getty Images
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    YouTube reclaims VidCon title sponsorship, replacing TikTok

    The Google-owned platform had been a routine sponsor since 2013 but was replaced last year by its ByteDance competitor.

    By • Jan. 19, 2023
  • Welch's Fruit Snacks with Mark Andrews
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    Courtesy of PIM Brands Inc.
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    Welch’s Fruit Snacks ties big game giveaway to QR code-enabled ads

    Spots starring NFL player Mark Andrews can be scanned to enter to win watch-party goodies like a smart TV and home theater.

    By • Jan. 18, 2023
  • Groceries, eggs
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    Brandon Bell via Getty Images
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    How pandemic trends will continue to inform consumer behavior in 2023

    During a press briefing during NRF’s Big Show, experts indicated that earlier cash reserves are dwindling, while consumer savviness remains on the rise. 

    By • Jan. 18, 2023
  • Pepsi Zero Sugar
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    Courtesy of PepsiCo
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    Pepsi to tout zero-sugar reformulation in first Super Bowl ad in 3 years

    The brand’s big-game plans have been closely watched since it stepped down as halftime show sponsor.

    By • Jan. 13, 2023
  • Actor Ryan Reynolds, wearing a gray button-up and glasses, is seated in front of wooden walls, with a Mint Mobile logo in the top left corner of the image.
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    Retrieved from Mint Mobile on January 11, 2023
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    Ryan Reynolds reads from AI-generated script in new Mint Mobile ad

    The brand claims this is a first-of-its-kind application of ChatGPT, an early sign that AI-powered creative could be a major 2023 trend.

    By • Jan. 11, 2023
  • Rémy Martin's Lunar New Year campaign
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    Courtesy of Rémy Martin
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    Rémy Martin blends generations, traditions in Lunar New Year campaign

    Working with several “cultural tastemakers,” the effort celebrates Asian culture across ads, in-person events and a limited-edition bottle.

    By • Jan. 10, 2023
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    Retrieved from Unsplash on July 22, 2021
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    NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement

    At launch, Amazon, Netflix and Disney have not signed on to the Joint Industry Committee, absences that could possibly limit the group’s effectiveness.

    By • Jan. 9, 2023
  • A trio of animated anthropomorphic characters -- from left to right, a bear, a dog and a rabbit -- pose in front of a Mercedes-Benz vehicle.
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    Permission granted by Mercedes-Benz
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    Mercedes-Benz reimagines iconic nodding dog ornament as virtual character

    A partnership with Superplastic announced at CES centers on a digital creation called Superdackel, an attempt to crack into Web3 interests.

    By • Jan. 6, 2023
  • A TV remote points up at a blurred-out screen.
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    simpson33 via Getty Images
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    Nielsen’s cross-platform measurement product sets launch date

    Debuting Jan. 11, Nielsen One Ads promises a consistent view of ads across screens and, eventually, second-by-second analysis of linear TV audiences.

    By • Jan. 4, 2023
  • SNL actor Kenan Thompson is flanked by elementary school students against a blue backdrop to promote Old Navy's news "Lil Interns" series.
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    Permission granted by Old Navy
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    Kenan Thompson interns for Old Navy in video series invoking ‘Kindergarten Cop’

    The long-tenured “SNL” veteran is out of place among pint-sized peers in a six-part effort that focuses on entertainment value over branding.

    By • Jan. 3, 2023
  • A football stadium with lights on the field.
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    FotografieLink via Getty Images
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    YouTube secures NFL Sunday Ticket to shore up streaming position

    The deal, now confirmed and reportedly valued at $2 billion per year, promises to bring new features in the package’s shift to streaming.

    By • Updated Dec. 22, 2022
  • A bright projection of the Tumblr on a dark floor.
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    Rob Kim via Getty Images
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    Tumblr launches livestreaming to capture bigger share of creator market

    Video integration and monetization capabilities are enabled by Livebox, which also promises content moderation and talent recruitment tools. 

    By • Dec. 20, 2022
  • An illustration of a group of people in football gear watching multiple floating tv ads.
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    Illustration: Madeline McMahon for Industry Dive

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    Tracker

    Ad blitz: Tracking every marketing play for Super Bowl LVII

    The details on every big game spot, from Tubi's interface takeover to The Farmer's Dog's emotional storyline.

    By Marketing Dive staff • Updated Feb. 13, 2023
  • The Hosts of Celebrity Yard Sale
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    Courtesy of Hyundai
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    Hyundai sponsors live celebrity game show on Twitch

    The star-studded “Celebrity Yard Sale” program invites audience participation, with a grand prize of a Hyundai Tucson Limited.

    By • Dec. 15, 2022
  • Crack The Claw against a white marble backdrop.
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    Courtesy of White Claw
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    White Claw partners with Netflix for murder mystery game

    Inspired by the upcoming “Glass Onion: A Knives Out Mystery,” the game will be given away to the first 100 consumers who solve seven riddles.

    By • Dec. 14, 2022
  • Multiracial friends with face masks using tracking app with mobile smart phones.
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    ViewApart via Getty Images
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    Diverse representation in video ads receded in 2022, analysis finds

    A study of 1 million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.

    By • Dec. 13, 2022
  • Old Spice's deepfake ad starring Dolph Lundgren
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    Retrieved from Old Spice on February 24, 2022
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    Deep Dive

    9 campaigns that boosted the mood in 2022

    Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.

    By , , • Dec. 12, 2022
  • An Avocados from Mexico store display filled with produce is printed with the likenesses of Deion Sanders and Tracey Edmonds.
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    Retrieved from Avocados from Mexico on December 09, 2022
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    Avocados from Mexico returns to Super Bowl with ‘good times and good taste’

    A 30-second ad will tie into a larger campaign and new shopper marketing program featuring real-life couple Deion Sanders and Tracey Edmonds.

    By • Dec. 9, 2022
  • A TV remote points up at a blurred-out screen.
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    simpson33 via Getty Images
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    Disney+ launches ad-supported tier with 100+ advertisers

    Despite an extensive roster of blue-chip advertisers, Disney+’s foray into ad-supported streaming comes with challenges.

    By Aaron Baar • Dec. 9, 2022
  • A child yells in excitement opening a present under a Christmas tree as captured on grainy home-video footage.
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    Permission granted by Duracell
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    Column

    Campaign Trail: Duracell swaps product focus for emotionally led holiday ads

    Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program.

    By • Dec. 9, 2022
  • A collage of images including Santa, a couple meeting and a person exploring a holiday production line promote Coke's new streaming shorts on Prime Video.
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    Permission granted by The Coca-Cola Company
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    Coke’s holiday strategy leans into streaming with Prime Video anthology

    A series of shorts come from a new “Real Magic Presents” banner and highlight diverse storytellers from around the globe.

    By • Dec. 8, 2022
  • Youtube billboard saying "More than just viewers."
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    Sean Gallup / Staff via Getty Images
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    Reading between the lines of YouTube’s best-performing ads for 2022

    An absence of major CPG and retail marketers on the list speaks to how those categories have adjusted strategy in a challenging year.

    By • Dec. 2, 2022