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Johnnie Walker drafts Lilly Singh to fight for women’s leadership
An extension of the “First Strides” program includes a partnership encouraging more women to take steps toward public leadership in the U.S.
By Sara Karlovitch • Aug. 26, 2022 -
Column
Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters
In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life.
By Chris Kelly • Aug. 26, 2022 -
Explore the Trendline➔
FreshSplash via Getty ImagesTrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Instacart partners with Lizzo for most extensive campaign to date
“The World is Your Cart,” created with agencies Droga5 and Mayflower Entertainment, is paired with a 60-second spot and Snapchat mini-game.
By Jessica Deyo • Aug. 25, 2022 -
Diageo’s Loyal 9 highlights no-fizz qualities in first national campaign
Ads starring Ziwe deploy the late-night host’s typically pointed questioning style to probe beachgoers about their drink preferences.
By Sara Karlovitch • Aug. 25, 2022 -
Don Julio goes back to its roots in cinematic ads honoring founder
A new global campaign comes as the tequila brand rides the wave of interest in agave-based spirits, which saw sales up over 30% last year.
By Sara Karlovitch • Aug. 23, 2022 -
Sponsored by BlueJeans by Verizon
How to improve lead generation for virtual events
Virtual events make for a strong lead generation tactic, but if you invite the wrong guests, your post-event follow-up efforts can drag when following up on ineffectual leads.
Aug. 22, 2022 -
Carl’s Jr., Hardee’s ask Twitch community to help build new menu item
After polling followers about their favorite ingredients, the brands are sponsoring creator livestreams where people can vote on their preferred meals.
By Peter Adams • Aug. 19, 2022 -
Big Ten Conference cuts multi-network broadcast deal
The media rights agreement with CBS, FOX, NBC and NBCUniversal's Peacock is reportedly worth $7.5 billion.
By Sara Karlovitch • Aug. 19, 2022 -
TikTok streamlines social commerce with 3 new ad formats
A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window.
By Peter Adams • Aug. 18, 2022 -
Amazon picks Nielsen to measure ‘Thursday Night Football’ streams
The partnership represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings.
By Chris Kelly • Aug. 16, 2022 -
Walmart picks Paramount as streaming partner for membership plan
Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost.
By Peter Adams • Aug. 16, 2022 -
Tony the Tiger transforms into gr-r-eat Twitch streamer
The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform.
By Chris Kelly • Aug. 15, 2022 -
Retrieved from Unsplash on July 22, 2021
Comscore makes progress toward alternative currencies
Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era.
By Aaron Baar • Aug. 15, 2022 -
Retrieved from Hilton on July 25, 2022
Hospitality brands reclaim lost mojo with ambitious ad campaigns
The heaviest media plays from the category since the start of the pandemic focus on product versus price as consumers have yet to trade down.
By Peter Adams • Aug. 15, 2022 -
Retrieved from Anheuser-Busch InBev on August 12, 2022
Budweiser sends soccer fans on scavenger hunt in countdown to World Cup
Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more.
By Peter Adams • Aug. 12, 2022 -
Heineken, Nike, Mondelēz run ads on cause-driven social platform
WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i.
By Peter Adams • Aug. 11, 2022 -
Retrieved from Disney+ on June 15, 2020
Disney+ outlines ad-supported streaming plan as viewers grow picky
The option won’t actually be cheaper than the current ad-free version, which is receiving a price hike amid a more challenging streaming market.
By Peter Adams • Aug. 11, 2022 -
Pacsun hits 2M TikTok followers in brand identity push
The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app.
By Jessica Deyo • Aug. 11, 2022 -
Walmart reportedly seeks streaming partner to bolster Walmart+
The retailer recently met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime.
By Peter Adams • Aug. 10, 2022 -
Trade Desk revenue grows 35% amid surge in CTV, open internet advertising
The ad-tech company sees the growth of CTV as a challenge to the "draconian tactics" of walled gardens like Google.
By Chris Kelly • Aug. 10, 2022 -
Experiments with Nielsen alternatives increase but questions remain, VAB finds
While a majority of the TV advertising market uses measurement alternatives more frequently, advertisers are slower to embrace non-Nielsen options.
By Chris Kelly • Aug. 9, 2022 -
Ryan Reynolds’ Maximum Effort inks first-look deal with FuboTV
The sports-first live TV streamer seeks to leverage the production company’s ad experience to underwrite programming.
By Chris Kelly • Aug. 8, 2022 -
Warner Bros. Discovery to combine streamers next summer, considers ad-supported offering
The home of HBO Max and Discovery+ shared more details of its plans for integrating a mixture of ad-supported options to its streaming services.
By Chris Kelly • Aug. 5, 2022 -
Retrieved from Spin Master on August 04, 2022
Roblox hosts cartoon reruns as metaverse content strategies evolve
Spin Master plans to air all 100 episodes of its “Bakugan Battle Planet” series through a dedicated Roblox space in a convergence of streaming and gaming.
By Peter Adams • Aug. 4, 2022 -
Facebook to shut down live shopping feature
The social media company said the functionality will end on Oct. 1, and suggested experimenting with short-form Reels videos instead.
By Dani James • Aug. 4, 2022