Video: Page 25

  • Kroger Delivery
    Image attribution tooltip
    Courtesy of Kroger
    Image attribution tooltip

    Kroger expands retail media arm into video, CTV

    The grocer adds new programmatic features to its Kroger Precision Marketing business in order to better compete in an increasingly saturated market.

    By • Sept. 12, 2022
  • Reality TV star Teresa Giudice wears football gear in a DirecTV commercial
    Image attribution tooltip
    Courtesy of DirecTV
    Image attribution tooltip
    Column

    Campaign Trail: DirecTV tackles football, ‘Real Housewives’ fandoms

    Created with TBWA\Chiat\Day LA, the latest iteration of the brand’s "Get Your TV Together" campaign unites live sports and reality TV.

    By • Sept. 9, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
    Image attribution tooltip
    FreshSplash via Getty Images
    Image attribution tooltip
    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Morgan Freeman and Tom Brady sit together as part of an Under Armour campaign
    Image attribution tooltip
    Courtesy of Under Armour
    Image attribution tooltip

    Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads

    A star-studded campaign subverts “Be Like Mike” sports marketing tropes to instead encourage up-and-comers to focus squarely on themselves.

    By • Sept. 8, 2022
  • Two Apple iPhone 14 models
    Image attribution tooltip
    Courtesy of Apple
    Image attribution tooltip

    Apple promotes bigger iPhone screen to accommodate streaming, gaming

    While the marketer was mum about any advertising plans at its “Far Out” showcase, the spotlight on screen real estate could still appeal to brands.

    By • Sept. 8, 2022
  • A hand types on a laptop that is browsing Amazon's website
    Image attribution tooltip
    Quinn Rooney via Getty Images
    Image attribution tooltip

    Amazon ads top engagement ranking, but TikTok holds innovation crown

    Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital.

    By • Sept. 7, 2022
  • A black tiny home parked in a driveway displays a can of Pepsi Zero Sugar, accompanied by copy reading, "Introducing the Pepsi 18 Week Pack. A Pepsi pack you can live in all football season long."
    Image attribution tooltip
    Permission granted by Pepsi
    Image attribution tooltip

    Pepsi’s branded tiny home delivers tricked-out NFL fan cave

    The Pepsi 18 Week Pack is part of a sweepstakes run through Instacart, an increasingly important e-commerce partner for the longtime league sponsor.

    By • Sept. 7, 2022
  • A green co-branded Wendy's and 'Rick and Morty' logo and Uber Eats bag flank cartoon versions of new sandwiches and drinks from the restaurant chain.
    Image attribution tooltip
    Permission granted by Wendy's
    Image attribution tooltip

    Wendy’s latest ‘Rick and Morty’ crossover opens portal to Uber Eats

    Delivery continues to be a focus of the partnership as the reference-heavy Adult Swim series enshrines its place in the pop culture conversation.

    By • Sept. 6, 2022
  • A man walks a pony through a Four Seasons Hotel as part of a new ad campaign
    Image attribution tooltip
    Courtesy of Four Seasons Hotels and Resorts
    Image attribution tooltip

    Four Seasons brushes off old luxury tropes as part of brand relaunch

    A new campaign represents the marketer’s largest paid media effort to date and was inspired by real guest stories showcasing personalized stays.

    By • Sept. 2, 2022
  • The Snapchat app is displayed on the home screen of an iPhone.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Snap outlines 3 strategic priorities amid plans to cut 20% of staff

    Mini-games, original shows and some hardware areas are getting axed as the Snapchat owner doubles down on proven products like AR.

    By • Sept. 1, 2022
  • Several Nissan cars in front of the 2022 Heisman House
    Image attribution tooltip
    Courtesy of Nissan
    Image attribution tooltip

    Nissan’s long-running Heisman program features college athlete for first time

    Bryce Young, the most recent Heisman Trophy winner, stars as a fish out of water in a campaign that also includes metaverse tactics.

    By • Sept. 1, 2022
  • Netflix streaming logo
    Image attribution tooltip
    Pascal Le Segretain via Getty Images
    Image attribution tooltip

    Netflix secures 2 Snap execs to spearhead advertising push

    Jeremi Gorman and Peter Naylor bring experience, with the former previously leading global ad sales at Amazon and the latter a key architect at Hulu.

    By • Aug. 31, 2022
  • A woman wears a shirt with a Heinz ketchup stain as part of a new vintage clothing collection
    Image attribution tooltip
    Courtesy of CNW Group/Kraft Heinz Canada
    Image attribution tooltip

    Heinz drops ketchup-stained vintage collection to celebrate sustainability

    Clothes are sourced from and available exclusively on ThredUp and come as younger consumers embrace thrifting as a part of sustainability efforts.

    By • Aug. 30, 2022
  • Three rows of cans of Bud Light against a blue backdrop show off the brand's custom packaging tailored to 24 different NFL teams.
    Image attribution tooltip
    Retrieved from Bud Light on August 30, 2022
    Image attribution tooltip

    Bud Light helps football fans cover beer costs to celebrate NFL’s return

    A new “Kickoff Beers” campaign mixes the sound of a can cracking open into the league’s theme and features weekly Cash App sweepstakes.

    By • Aug. 30, 2022
  • Several Hyundai models from the 1980s as featured in new film "Seoul Vibe"
    Image attribution tooltip
    Courtesy of Hyundai Motor Company
    Image attribution tooltip

    Hyundai targets millennials, Gen Z with retro Netflix tie-up

    Along with providing models from the 1980s for “Seoul Vibe,” the automaker launched a cinematic ad and metaverse experience that tie into the film.

    By • Aug. 30, 2022
  • Bottles of Johnnie Walker next to plastic cups filled with a cocktail.
    Image attribution tooltip
    Monica Schipper/Getty Images via Getty Images
    Image attribution tooltip

    Johnnie Walker drafts Lilly Singh to fight for women’s leadership

    An extension of the “First Strides” program includes a partnership encouraging more women to take steps toward public leadership in the U.S. 

    By • Aug. 26, 2022
  • A woman drags her feet through a picnic in a commercial for NerdWallet
    Image attribution tooltip
    Courtesy of NerdWallet
    Image attribution tooltip
    Column

    Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters

    In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life.

    By • Aug. 26, 2022
  • An Instacart campaign image promoting Lizzo's new Instacart Cart.
    Image attribution tooltip
    Courtesy of Instacart
    Image attribution tooltip

    Instacart partners with Lizzo for most extensive campaign to date

    “The World is Your Cart,” created with agencies Droga5 and Mayflower Entertainment, is paired with a 60-second spot and Snapchat mini-game.

    By • Aug. 25, 2022
  • Comedian Ziwe Fumudoh holds a can of Loyal 9 wearing a yellow dress.
    Image attribution tooltip
    Courtesy of Diageo
    Image attribution tooltip

    Diageo’s Loyal 9 highlights no-fizz qualities in first national campaign

    Ads starring Ziwe deploy the late-night host’s typically pointed questioning style to probe beachgoers about their drink preferences.

    By • Aug. 25, 2022
  • Bottles of Don Julio line several bar shelves.
    Image attribution tooltip
    Theo Wargo/Getty Images for 2018 Tribeca Film Festival via Getty Images
    Image attribution tooltip

    Don Julio goes back to its roots in cinematic ads honoring founder

    A new global campaign comes as the tequila brand rides the wave of interest in agave-based spirits, which saw sales up over 30% last year.

    By • Aug. 23, 2022
  • Smiling woman having a video call
    Image attribution tooltip
    AleksandarNakic via Getty Images
    Image attribution tooltip
    Sponsored by BlueJeans by Verizon

    How to improve lead generation for virtual events

    Virtual events make for a strong lead generation tactic, but if you invite the wrong guests, your post-event follow-up efforts can drag when following up on ineffectual leads.

    Aug. 22, 2022
  • Image attribution tooltip
    Courtesy of CKE
    Image attribution tooltip

    Carl’s Jr., Hardee’s ask Twitch community to help build new menu item

    After polling followers about their favorite ingredients, the brands are sponsoring creator livestreams where people can vote on their preferred meals.

    By • Aug. 19, 2022
  • A room is illuminated blue. A table with a white cloth sits in the center with university flags hung to either side, with a large TV over head displaying the Big Ten logo.
    Image attribution tooltip
    Ben Gabbe/Getty Images for Wink Public Relations via Getty Images
    Image attribution tooltip

    Big Ten Conference cuts multi-network broadcast deal

    The media rights agreement with CBS, FOX, NBC and NBCUniversal's Peacock is reportedly worth $7.5 billion.

    By • Aug. 19, 2022
  • The TikTok logo on a phone.
    Image attribution tooltip
    Drew Angerer/Getty Images via Getty Images
    Image attribution tooltip

    TikTok streamlines social commerce with 3 new ad formats

    A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window.

    By • Aug. 18, 2022
  • Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip

    Amazon picks Nielsen to measure ‘Thursday Night Football’ streams

    The partnership represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings.

    By • Aug. 16, 2022
  • A TV remote points up at a blurred-out screen.
    Image attribution tooltip
    simpson33 via Getty Images
    Image attribution tooltip

    Walmart picks Paramount as streaming partner for membership plan

    Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost.

    By • Aug. 16, 2022