Video: Page 25

  • Actor Lindsay Lohan pours milk into a glass of Pepsi while wearing a red Christmas-themed outfit on a living room couch.
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    Retrieved from PepsiCo Beverages North America on December 01, 2022
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    Pepsi brings ‘Pilk’ to the masses with Lindsay Lohan holiday ad

    The concoction, which mixes the soft drink with milk, is part of a “dirty soda” trend that’s recently taken off thanks to TikTok.

    By • Dec. 1, 2022
  • Hasbro livestreaming holiday event
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    Courtesy of Hasbro
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    Nerf launches into NIL marketing, AI imaging with social content

    Videos across social media will feature top college athletes in friendly competitions for the chance to douse someone with a Super Soaker.

    By Aaron Baar • Nov. 30, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • A green meal kit from HelloFresh inspired by the movie "Elf" sits on kitchen counter.
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    Retrieved from HelloFresh via Business Wire on November 29, 2022
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    HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish

    A limited-run holiday product includes step-by-step instructions for recreating a meal consisting of spaghetti topped with syrup and sweets.

    By • Nov. 29, 2022
  • An image of a Taco Bell store.
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    Courtesy of Taco Bell
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    Taco Bell embraces soccer, Latin culture in new ad

    The chain looks to capitalize on the World Cup in a new soccer-themed campaign featuring a diverse array of talent.

    By • Nov. 29, 2022
  • theGrio awards annoncment
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    Courtesy of AMG
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    Advertisers flock to new awards show honoring African-American talent

    Procter & Gamble, PepsiCo and Ford were among the major sponsors of TheGrio Awards, a brainchild of media mogul Byron Allen.  

    By Aaron Baar • Nov. 28, 2022
  • A Christmas tree with red and gold ornaments and decorative lights in the background is pictured.
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    Liliboas via Getty Images
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    Duracell’s holiday ad draws on nostalgic power of home movies

    A retro theme extends to Twitter, where the brand is pitting old-school toys like Furby and Bop-It against each other in a bracket tournament.

    By • Nov. 28, 2022
  • A person watches TV.
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    gorodenkoff via Getty Images
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    As seen on: 6 ways marketers evolved product placement strategy this year

    Brands from Coors Banquet to Kraft Mac & Cheese have seen tremendous value from product placement as viewer fragmentation increases.

    By • Nov. 28, 2022
  • A cartoon person dances with a pizza against a white background while holding a drink.
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    Courtesy of Diageo
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    Smirnoff promotes safe holiday drinking with animated ‘Drops of Advice’

    The vodka brand shares advice across entertaining animated shorts in an effort that ties into parent company Diageo’s social progress framework.

    By • Nov. 21, 2022
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    Courtesy of Oreo
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    Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug

    Deepfakes of ‘80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year.

    By • Nov. 21, 2022
  • Pete Davidson confidently spreads his arms above a message that announces the comedian's partnership with male grooming brand Manscaped.
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    Retrieved from Willie Petersen on July 11, 2022
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    Santa pulls a fast one on Pete Davidson in Manscaped’s raunchy holiday ad

    New creative takes advantage of commerce features on platforms like YouTube and builds on a multiyear pact with the “SNL” alum.

    By • Nov. 15, 2022
  • David Beckham and Peyton Manning for Frito-Lay
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    Courtesy of Frito-Lay
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    Frito-Lay deepens World Cup strategy with age-old naming debate

    “Soccer or Football” sees NFL icon Peyton Manning and three-time FIFA World Cup player David Beckham go to extreme lengths to make their cases.

    By • Nov. 15, 2022
  • A youthful and fun Caucasian couple in their 50's enjoy the recreational sport of Pickleball on a warm day in the Pacific Northwest.
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    RyanJLane via Getty Images
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    Horizon Media weds sports and experience expertise under new practice

    HS&E, which merges several shops under the media agency, will also have a metaverse focus as it tries to be at the “forefront of monetizing Web3.”

    By • Nov. 14, 2022
  • Actor Daniel Craig, wearing an all-black outfit, splays out on a green lounge chair while holding a bottle of Belvedere vodka in one hand and a glass tumbler in the other.
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    Permission granted by Belvedere Vodka
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    Daniel Craig cuts loose in Paris for dancy new Belvedere ads

    Spots directed by Taika Waititi reveal a more rebellious, fun side of the actor following the end of his run as James Bond. 

    By • Nov. 10, 2022
  • Peloton Instructors Robin Arzón and Alex Toussaint
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    Courtesy of Peloton
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    Peloton goes beyond the workout for holiday push

    New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.

    By • Nov. 8, 2022
  • Businessperson Balancing Stacked Coins On Wooden Seesaw
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    AndreyPopov via Getty Images
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    As nearly half of US marketers cut spending, how is the rest of the world faring?

    A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn.

    By • Nov. 7, 2022
  • Pacsun campaign image for its "PacVerse" holiday push
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    Courtesy of Pacsun
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    Pacsun expands metaverse presence for the holidays

    The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.

    By • Nov. 7, 2022
  • Netflix streaming logo
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    Pascal Le Segretain via Getty Images
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    High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

    With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev.

    By • Nov. 3, 2022
  • Amazon logo on a sign
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    David Ryder via Getty Images
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    Amazon nears $10B in quarterly ad revenue while digital peers slump

    That’s not to say the big picture for the e-commerce giant is sunny, as it offered a dim holiday forecast that stoked recessionary fears.

    By • Oct. 28, 2022
  • A hand types on a laptop that is browsing Amazon's website
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    Quinn Rooney via Getty Images
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    Amazon unveils suite of new video advertising products

    Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football.” 

    By • Oct. 26, 2022
  • Google logo displayed outside the company's New York City office.
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    Drew Angerer via Getty Images
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    YouTube revenue shrinks as Google feels pinch of ad slowdown

    The short-form format remains a focus, but is still in the early days of monetization and facing stiff competition from rival TikTok.

    By • Oct. 26, 2022
  • Gillette stadium glows green at night.
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    Courtesy of Gillette
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    Gillette kicks off first NFL live broadcast mixed-reality commercial

    The stadium activation features a razor being built before viewers, with participation from mascot Pat the Patriot.

    By • Oct. 24, 2022
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snapchat owner braces for cold winter as ad revenue slows

    Snap grew revenue by just 6% in Q3 and indicated brand-oriented advertising headwinds will continue into the holidays.

    By • Oct. 21, 2022
  • A football stadium with lights on the field.
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    FotografieLink via Getty Images
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    Why Mercedes-Benz jumped to advertise on Amazon Prime’s ‘Thursday Night Football’

    Early audience numbers point to where the future of live sports may be headed, with more targeted advertising holding a strong appeal for brands. 

    By • Oct. 21, 2022
  • A silver sign on a brick wall identifies the Kroger Co. corporate headquarters.
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    Scott Olson via Getty Images
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    Q&A

    Kroger’s retail media guru on CTV ambitions and vanity metrics

    Cara Pratt sat down at Advertising Week to discuss evolving CTV measurement and why it could be a new battleground for mature players.

    By • Oct. 21, 2022
  • A trio of drag stars dressed as witches hold a stacked sandwich over a kitchen table for a new Dietz & Watson Halloween campaign.
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    Permission granted by Dietz & Watson
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    Column

    Campaign Trail: Dietz & Watson summons ‘SandWitch Sisters’ in riff on Halloween classic

    Drag queens bring a trio referencing “Hocus Pocus” to life for the brand’s largest paid TikTok effort to date and latest collaboration with agency RTO+P.

    By • Oct. 21, 2022