TikTok streamlines social commerce with 3 new ad formats

A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window.

By Peter Adams • Aug. 18, 2022

Amazon picks Nielsen to measure ‘Thursday Night Football’ streams

The partnership represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings.

By Chris Kelly • Aug. 16, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Walmart picks Paramount as streaming partner for membership plan

Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost.

By Peter Adams • Aug. 16, 2022

Tony the Tiger transforms into gr-r-eat Twitch streamer

The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform.

By Chris Kelly • Aug. 15, 2022

Comscore makes progress toward alternative currencies

Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era.

By Aaron Baar • Aug. 15, 2022

Hospitality brands reclaim lost mojo with ambitious ad campaigns

The heaviest media plays from the category since the start of the pandemic focus on product versus price as consumers have yet to trade down.

By Peter Adams • Aug. 15, 2022

Budweiser sends soccer fans on scavenger hunt in countdown to World Cup

Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more.

By Peter Adams • Aug. 12, 2022

Heineken, Nike, Mondelēz run ads on cause-driven social platform

WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i. 

By Peter Adams • Aug. 11, 2022

Disney+ outlines ad-supported streaming plan as viewers grow picky

The option won’t actually be cheaper than the current ad-free version, which is receiving a price hike amid a more challenging streaming market.

By Peter Adams • Aug. 11, 2022

Pacsun hits 2M TikTok followers in brand identity push

The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app.

By Jessica Deyo • Aug. 11, 2022

Walmart reportedly seeks streaming partner to bolster Walmart+

The retailer recently met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime.

By Peter Adams • Aug. 10, 2022

Trade Desk revenue grows 35% amid surge in CTV, open internet advertising

The ad-tech company sees the growth of CTV as a challenge to the "draconian tactics" of walled gardens like Google.

By Chris Kelly • Aug. 10, 2022

Experiments with Nielsen alternatives increase but questions remain, VAB finds

While a majority of the TV advertising market uses measurement alternatives more frequently, advertisers are slower to embrace non-Nielsen options.

By Chris Kelly • Aug. 9, 2022

Ryan Reynolds’ Maximum Effort inks first-look deal with FuboTV

The sports-first live TV streamer seeks to leverage the production company’s ad experience to underwrite programming.

By Chris Kelly • Aug. 8, 2022

Warner Bros. Discovery to combine streamers next summer, considers ad-supported offering

The home of HBO Max and Discovery+ shared more details of its plans for integrating a mixture of ad-supported options to its streaming services.

By Chris Kelly • Aug. 5, 2022

Roblox hosts cartoon reruns as metaverse content strategies evolve

Spin Master plans to air all 100 episodes of its “Bakugan Battle Planet” series through a dedicated Roblox space in a convergence of streaming and gaming. 

By Peter Adams • Aug. 4, 2022

Facebook to shut down live shopping feature

The social media company said the functionality will end on Oct. 1, and suggested experimenting with short-form Reels videos instead.

By Dani James • Aug. 4, 2022

IHG books priciest campaign in a decade to promote loyalty revamp

Created with ad agency Grey New York, “Guest How You Guest” depicts hotel guests enjoying a pampered lifestyle, signaling the return to travel.

By Peter Adams • Aug. 4, 2022

The Fresh Market sees shoppable video, livestreaming zing

The specialty food chain has had rapid growth in key engagement metrics as grocers explore social media, videos and shoppable content.

By Catherine Douglas Moran • Aug. 2, 2022

Amazon touts efficiency as Q2 advertising revenue grows 18%

Contrasting with digital rivals, the company’s ad sales segment posted healthy gains in Q2 as brands took a more results-oriented approach.

By Peter Adams • July 29, 2022

David’s Bridal weds TikTok videos with commerce to drive click-throughs

The bridal retailer has seen a click-through rate that’s twice the average benchmark while reaching more than 16 million viewers.

By Robert Williams • July 28, 2022

Meta revenue declines for first time amid complex bid to monetize Reels

Though the TikTok lookalike passed a $1 billion revenue run rate, it represents a “headwind” in drawing attention away from more mature offerings.

By Peter Adams • July 28, 2022

YouTube revenue grows just 5% as advertisers pull back

Google executives expect “ongoing headwinds” in the third quarter but see commerce and connected TV as areas of promise.

By Peter Adams • July 27, 2022

Tremor acquires Amobee for $239M to scale video advertising ambitions

The deal includes Amobee’s demand-side and advanced TV ad tech as Tremor remains focused on growing its global footprint.

By Peter Adams • July 26, 2022

Hilton ribs romantic streak in travel ads with focus on perks

A new global platform has Paris Hilton promote practical services like pet-friendly accommodations versus generic imagery of beaches. 

By Peter Adams • July 25, 2022