How Barbie is giving fresh energy to its tagline and catching WNBA fever

The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping Barbie connect to its purpose.

By Jessica Deyo • Aug. 30, 2024

Fireball fuels football rivalries with first-ever paid TikTok campaign

New ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around games.

By Jessica Deyo • Aug. 29, 2024

State Farm bundles football and fútbol for latest NFL-timed campaign

The insurer is promoting its services with a series of ads that feature talent like “Ted Lasso” star Cristo Fernández and Kansas City Chiefs’ Patrick Mahomes.

By Aaron Baar • Aug. 28, 2024

Buffalo Wild Wings brings Jason Kelce back to football in new ads

The former Eagles center pals around with the brand’s CGI buffalo mascot in an effort that leans into Kelce’s recent retirement and famous brother. 

By Peter Adams • Aug. 27, 2024

General Mills teams with Kelce brothers for Cereal Training Camp

The tie-up will be promoted via TV and online ads and includes a new cereal that mixes Cinnamon Toast Crunch, Lucky Charms and Reece’s Puffs.

By Jessica Deyo • Aug. 26, 2024

CarMax depicts car-buying nightmare in new ‘Beetlejuice’ ads

The used car retailer’s latest campaign guides consumers through a spooky BeetleMax dealership and spans TV, online video and social media.

By Jessica Deyo • Aug. 26, 2024

Coke Zero Sugar leans into gaming to reach Gen Z college football fans

The better-for-you soft drink serves as the exclusive CPG sponsor of EA Sports College Football 25 and will tour 14 campuses.

By Peter Adams • Aug. 23, 2024

Totino’s enters breakfast category with retro ads targeting Gen Z

“Start the Day the Totino’s Way” taps into the younger generation’s appetite for nostalgia to introduce Breakfast Snack Bites.

By Jessica Deyo • Aug. 22, 2024

Gap gets loose with pop star Troye Sivan in latest dance-heavy ads

Social media-viral song “Funny Thing” by Thundercat soundtracks a seasonal push spotlighting baggy denim clothing.

By Peter Adams • Aug. 21, 2024

Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads

The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. 

By Sara Karlovitch • Aug. 20, 2024

Netflix boosts advertiser dealmaking with fine-tuned strategy

The streamer boasted a 150% increase in ad sales over 2023 and shared further detail on its programmatic advertising capabilities.

By Peter Adams • Aug. 20, 2024

Simon Cowell judges Domino’s Pizza alongside new quality captains

The TV personality dons the cap of quality captain, a new staff role that ensures all aspects of an order are correct down to topping portions.

By Peter Adams • Aug. 19, 2024

Walmart’s ad unit extends blockbuster growth streak, boosting profits

Ad sales derived from marketplace sellers climbed nearly 50% in fiscal Q2 while Walmart has been focused on growing in-store and offsite offerings.

By Peter Adams • Aug. 16, 2024

James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads

A tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value.

By Peter Adams • Aug. 15, 2024

LG boosts home appliances with competition show on Prime Video

“Estate of Survival” follows contestants as they battle in a variety of challenges to acquire home appliances and a grand prize of $100,000.

By Jessica Deyo • Aug. 13, 2024

Liquid I.V. helps consumers beat the summer heat with multichannel campaign

“Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more. 

By Aaron Baar • Updated Aug. 14, 2024

WeightWatchers debuts new creative as it navigates weight-loss drug boom

Ads featuring customer testimonials for WeightWatchers Clinic were handled by Ogilvy, the brand’s second AOR appointment in the past year.

By Peter Adams • Aug. 12, 2024

Serta links with Olympic gold medalist to promote iComfort Pro mattress

The bedding company has partnered with Team Whistle on an episode of its “No Days Off” YouTube series that features soccer star Sydney Leroux.

By Jessica Deyo • Aug. 8, 2024

NFL, GameSquare tap into football fandom for traveling creator series

“NFL 4 The Fans Live” blends football hype with gaming and creator content and will launch with a multi-city series timed to the NFL calendar.

By Aaron Baar • Aug. 8, 2024

Back-to-school 2024: How brands can win younger consumers as uncertainty endures

The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.

By Jessica Deyo • Aug. 8, 2024

Beanie Babies, Barbie and more: McDonald’s new collector cups nod to past tie-ins

The latest nostalgia play from the fast food brand comes as it has lost some of its steam, with comparable sales slipping in Q2.

By Peter Adams • Aug. 7, 2024

Outbrain acquires Teads for $1B to form new open-web advertising heavyweight

The transaction, expected to close in Q1 next year, combines Outbrain’s performance marketing focus with Teads’ video and CTV capabilities.

By Peter Adams • Aug. 5, 2024

Roku adopts Trade Desk’s UID2 to enhance audience targeting

The move is an indication of the demand marketers and advertisers are putting on advanced audience targeting, no matter Google’s cookie plans.

By Aaron Baar • Aug. 5, 2024

Amazon misses on ad sales while Prime Video push ramps up

The company’s advertising growth rate decelerated in Q2 but Prime Video was in focus following the streamer’s debut upfronts pitch.

By Peter Adams • Aug. 2, 2024

NBCUniversal tops Olympics record as ad sales surpass $1.2B

Over 70% of advertisers are new to the Olympics, with nearly $500 million in revenue coming from first-time sponsors, as brands engage global audiences. 

By Peter Adams • July 31, 2024