Keurig Dr Pepper defends agency payment terms decried as ‘corporate bullying’

At issue is the beverage giant’s 360-day proviso, meaning whoever it chooses as a partner would go nearly a year without full compensation.

By Peter Adams • Dec. 5, 2022

An industry in motion: the greatest forces shaping marketing in 2022

After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone.

By Sara Karlovitch • Dec. 1, 2022

Advertisers flock to new awards show honoring African-American talent

Procter & Gamble, PepsiCo and Ford were among the major sponsors of TheGrio Awards, a brainchild of media mogul Byron Allen.  

By Aaron Baar • Nov. 28, 2022

IPG Mediabrands boosts data around carbon footprint of digital ads

A new partnership with Scope3 reflects the need for supply chain emissions data as the advertising industry looks to reduce its carbon footprint.

By Aaron Baar • Nov. 21, 2022

GroupM founds decarbonization coalition in latest sustainability play

The initiative brings together nearly 20 leading advertisers that represent a collective $10 billion in advertising spend.

By Aaron Baar • Nov. 14, 2022

Horizon Media weds sports and experience expertise under new practice

HS&E, which merges several shops under the media agency, will also have a metaverse focus as it tries to be at the “forefront of monetizing Web3.”

By Peter Adams • Nov. 14, 2022

As retailers sell more ads, marketers’ frustrations and fears grow

Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.

By Peter Adams • Nov. 8, 2022

As nearly half of US marketers cut spending, how is the rest of the world faring?

A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn.

By Peter Adams • Nov. 7, 2022

Paramount reorganizes ad sales structure amid declines

The company is looking to streamline its interactions with agencies by offering a single point of access to its advertising solutions. 

By Aaron Baar • Nov. 7, 2022

Musk takeover leads Mediabrands to recommend pause on Twitter ads

The Tesla entrepreneur’s first few days as owner have already brought controversy around brand safety and a flurry of executive exits.

By Peter Adams • Nov. 2, 2022

Havas Media Group taps TV and gaming data with Samba TV tie-up

HMG North America will have access to Samba TV data sourced from over 24 television manufacturers and millions of opted-in televisions.

By Aaron Baar • Oct. 31, 2022

Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’

Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year. 

By Peter Adams • Oct. 31, 2022

IPG says ‘majority’ of clients are making contingency plans for a downturn

The ad holding group still raised its full-year organic growth guidance, joining Publicis and Omnicom in bucking macroeconomic trends.

By Peter Adams • Oct. 24, 2022

Ford consolidates creative at Wieden + Kennedy to drive efficiencies

The push to streamline the automaker’s global creative business comes as auto ad spending overall is a bright spot amid a broader slowdown.

By Aaron Baar • Oct. 24, 2022

Leveling up success: Inside Best Buy’s efforts to reform a long-standing campaign

At Advertising Week, executives discussed how taking a more inclusive approach to an annual esports program resulted in higher completion and viewing rates. 

By Sara Karlovitch • Oct. 20, 2022

What to expect at Advertising Week: More meeting space and metaverse buzz aplenty

Organizers hope to deliver a tighter balance between networking and programming as marketers seek tactical takeaways in a tough economy.

By Peter Adams • Oct. 17, 2022

Social media makes progress in brand, consumer safety

Snap outperformed all platforms in its efforts to protect users and combat misinformation, per a new IPG Mediabrands and Magna report. 

By Aaron Baar • Oct. 17, 2022

Group pressing for greener advertising appoints US lead amid expansion

Agency vet John Osborn is tasked with spurring adoption of Ad Net Zero’s action plan while tailoring strategies to a region that makes up 40% of global spending.

By Peter Adams • Oct. 10, 2022

WPP acquires Passport to boost integrated programs for brands

The deal points to the need for connected experiences that present brands in compelling ways and with clearly defined characteristics.

By Aaron Baar • Oct. 10, 2022

Razorfish launches three-pronged Web3 play

The Publicis-owned media company is the latest to join the metaverse conversation, boasting virtual influencer tools and 24/7 moderation.

By Aaron Baar • Oct. 3, 2022

IPG strengthens Salesforce know-how with RafterOne acquisition

The cloud-based technology provider has become a “priority platform” for clients investing in the digital economy, IPG’s CEO said.

By Peter Adams • Oct. 3, 2022

How Gen Z breaks marketing’s cultural mold

In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction. 

By Aaron Baar • Oct. 3, 2022

FuboTV reports success for advertisers using Unified ID 2.0

The sports-first CTV platform saw a 61.5% increase in spend and 25% increase in ad impressions as brands continue to seek effective cookie alternatives.

By Jessica Deyo • Oct. 3, 2022

As gaming attracts mixed-age audiences, advertising gets complicated

A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising.

By Aaron Baar • Sept. 26, 2022

Omnicom launches online retail practice as clients seek full-funnel view

Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart.

By Aaron Baar • Sept. 26, 2022