Coke joins AI hype train in search for next-gen creative capabilities

The marketer is the first to take advantage of a new alliance between Bain & Company and ChatGPT developer OpenAI.

By Peter Adams • Feb. 23, 2023

P&G’s Pritchard says AI, algorithms are improving ad effectiveness

With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to “see around corners” more than ever.

By Peter Adams • Feb. 17, 2023

AOR model declared ‘dead’ as brand needs diversify beyond creative, media

New business wins at agencies increased 11% in 2022 but the value of that business decreased by 35%, according to a new report by R3.

By Chris Kelly • Feb. 13, 2023

DDB taps AI to quickly produce creative proposals

A new tool, The Uncreative Agency, has already produced creative proposals for a number of marketers based on one-sentence briefs.

By Aaron Baar • Feb. 13, 2023

What does NBCUniversal’s ‘nerd Coachella’ mean for advertisers?

The overall theme of its annual developer conference was making a mindset change, switching from "or" to "and" on the marketing frontlines.

By Chris Kelly • Feb. 13, 2023

38% of marketers shift strategy from customer acquisition to loyalty

While 30% expect higher budgets this year, 54% think resources will remain the same, while the agency outlook is less rosy, per Advertiser Perceptions.

By Peter Adams • Feb. 10, 2023

Omnicom eyes AI as means to eliminate mundane agency work

Reporting strong Q4 results, the group also pointed to deals like Kroger-Albertsons as a sign retail media and commerce will stay in the spotlight. 

By Peter Adams • Feb. 8, 2023

Publicis Groupe’s data and tech bets pay off with strong growth

“Booming” areas like CTV and retail media dovetail with the holding company’s data personalization and media services, according to its CEO. 

By Aaron Baar • Feb. 6, 2023

ChatGPT might change advertising — but it won’t revolutionize it

Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.

By Chris Kelly • Jan. 31, 2023

Many brands are ‘reluctant buyers’ of ads on retail media networks

While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns.

By Jessica Deyo • Jan. 31, 2023

4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift

The trade groups shared a joint statement criticizing recent comments from IAB CEO David Cohen that described parties like Apple as “extremist.”

By Peter Adams • Updated Jan. 31, 2023

IPG fills key growth role with omnichannel lead from Accenture

As channel preferences change and spend shifts to performance campaigns, Jeriad Zoghby will head up the group’s commerce strategy.

By Aaron Baar • Jan. 30, 2023

Agencies, consultancies step up metaverse investment, experiments

Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company.

By Chris Kelly • Jan. 30, 2023

Unilever first to test Disney’s identity integration with Trade Desk

Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.

By Chris Kelly • Jan. 26, 2023

Data clean room craze raises new questions about access, interoperability

Steep costs related to tech and talent put small- and mid-sized players at “a tremendous market disadvantage,” according to new IAB research. 

By Peter Adams • Jan. 24, 2023

Horizon’s sports arm bets on pickleball with tournament launch

The 2023 Pickleball Slam, part of a partnership with Hard Rock, represents another opportunity for advertisers to engage fans of the increasingly popular sport.

By Aaron Baar • Jan. 23, 2023

P&G touts big savings from fabric care in-housing strategy

Wresting more control over media buying and selling and developing proprietary tech to better place TV ads created $65 million in annual savings.

By Peter Adams • Jan. 23, 2023

Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles

Made in collaboration with agency Johannes Leonardo, short-form ads turn "struggles" into "snuggles" and "rush hour" into "happy hour."

By Chris Kelly • Jan. 20, 2023

Apple launches Business Connect, names partners as advertising ambitions intensify

The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri. 

By Aaron Baar • Jan. 19, 2023

Lowe’s in-houses retail media operations in efficiency play

The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category.

By Peter Adams • Jan. 12, 2023

Dunkin’ reportedly picks new creative agency, clouding future with Anomaly

Stagwell’s Anomaly recently announced plans to lay off 8% of U.S. staff, citing a “significant reduction” in Dunkin’ work as a leading factor.

By Peter Adams • Updated Jan. 9, 2023

WPP strengthens Salesforce expertise with Fenom Digital acquisition

The deal follows a pattern of agency holding companies focusing on growing their e-commerce capabilities.

By Aaron Baar • Jan. 9, 2023

NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement

At launch, Amazon, Netflix and Disney have not signed on to the Joint Industry Committee, absences that could possibly limit the group’s effectiveness.

By Chris Kelly • Jan. 9, 2023

Albertsons pilots Pinterest’s LiveRamp-supported clean room

Adoption by the grocery chain’s retail media network demonstrates the importance of data privacy and its effect on other marketer priorities.

By Sara Karlovitch • Jan. 6, 2023

Digital ad spend in November declined for first time since 2020

The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index.

By Jessica Deyo • Dec. 21, 2022