Agencies: Page 16

  • Two kids sit in the middle row while their grandfather sits in the back row of a Grand Highlander in an ad for Toyota.
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    Permission granted by Toyota
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    Toyota unifies multicultural, mainstream messaging in multi-agency campaign

    The integrated effort features spots from Conill Advertising, InterTrend Communications, Burrell Communications Group and Saatchi & Saatchi.

    By • Sept. 12, 2023
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    Getty Images
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    Digital media forecast to lead US ad industry growth in 2023

    The ad industry is expected to grow 5% this year to $360 billion led by a 64% lift within advertising on digital platforms, according to Madison and Wall.

    By Aaron Baar • Sept. 11, 2023
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • Two people taking a selfie.
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    McCann streamlines social, influencer services under new content studio

    McCann Content Studio will integrate ITB and McCann Live as the lines between social and creator strategies continue to blur. 

    By • Sept. 11, 2023
  • Hand of a mid adult man, wearing a siut, is stacking coins.
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    Getty Images
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    Global ad spending on track to top $1T for first time, WARC says

    The continued growth of social, retail media and connected TV is forecast to boost spending by 4.4% in 2023 and another 8.2% in 2024.

    By Aaron Baar • Aug. 28, 2023
  • A CGI buffalo sits at a bar as part of a Buffalo Wild Wings campaign.
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    Permission granted by Buffalo Wild Wings
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    Buffalo Wild Wings bows CGI buffalo character as part of creative refresh

    A slate of ads starring a winged bison with an attitude represents the brand’s first work from new creative agency of record Anomaly. 

    By • Aug. 28, 2023
  • Multicultural group of young friends bonding outdoors
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    Gen Z is more likely to be OK with targeted ads — here’s what the numbers say

    As privacy remains top of mind for consumers and brands, new research offers some key takeaways about the Gen Z shopping journey.

    By • Aug. 25, 2023
  • TikTok app
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    Drew Angerer / Staff via Getty Images
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    TikTok enables new search ad functionality for marketers

    The new Search Ads Toggle allows brands to display ads within organic search and has already seen success among early testers like Clinique UK. 

    By Aaron Baar • Aug. 24, 2023
  • GroupM and Jounce Media logos side by side on a blue background
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    Courtesy of GroupM
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    GroupM cracks down on MFA sites amid push for programmatic cleanup

    A tie-up integrates Jounce Media’s advanced identification and domain-tracking technology into GroupM’s existing campaign-planning process. 

    By Aaron Baar • Aug. 24, 2023
  • Icons of Facebook, WhatsApp and Settings appear on a lit phone screen.
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    Getty Images
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    Marketers ramp up social spending as ROI prospects improve, survey says

    Over half of media decision-markers plan to increase investments in the category this year, up from 44% who said they would do so in April.

    By • Aug. 23, 2023
  • Diverse businesspeople smiling cheerfully during a meeting in a modern office. Group of successful businesspeople working as a team in a multicultural workplace.
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    jacoblund
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    Comscore, ANA’s SeeHer develop gender equality insights tool

    GEM Audiences analyzes consumer behaviors, attitudes and interests to help brands better understand the significance of gender equality in ads.

    By Aaron Baar • Aug. 21, 2023
  • Adidas WWC Campaign - Alessia Russo
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    Courtesy of Adidas
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    Column

    Campaign Trail: Adidas takes football off the pitch to elevate female stars

    Created in collaboration with several TBWA shops, “Play Until They Can’t Look Away” celebrates the players helping to bring full equality to the game.

    By • Aug. 18, 2023
  • Inside a Papa Johns location
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    Permission granted by Papa Johns
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    Papa Johns readies creative, media agency reviews

    The pizza chain is looking to accelerate an analytics-led approach to marketing as it eyes post-COVID consumers.

    By • Aug. 16, 2023
  • iSpot.tv and Camelot Strategic Marketing & Media Strike First-of-its-Kind Agreement
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    Courtesy of iSpot.tv
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    ISpot inks multi-year measurement deal with agency Camelot

    The partnership will allow Camelot’s brand partners to better optimize investments using iSpot’s numerous TV ad measurement products and tools.

    By Aaron Baar • Aug. 14, 2023
  • Elon Musk Changes Twitter Name And Logo To X
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    Dan Kitwood via Getty Images
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    X enlists IAS to provide pre-bid brand safety certification

    The social media platform formerly known as Twitter is taking steps to shore up brand safety issues that have led major advertisers to exit.

    By Aaron Baar • Aug. 10, 2023
  • Futuristic illustration of a figure against a blue and black backdrop wearing a headset that says "metaverse loading" on the frames
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    Getty Images
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    Bain: Metaverse could be $900B biz by 2030, even as hype dies down

    The once buzzy space could eventually be a force to reckon with, even as tech companies and the marketing world have switched focus to generative AI.

    By • Aug. 10, 2023
  • American Eagle Back to School 2023 Campaign featuring Maddie & Kenzie Ziegler.
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    Courtesy of American Eagle
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    Deep Dive

    Back-to-school 2023: Can marketing transcend the turbulence?

    Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture.

    By • Aug. 8, 2023
  • Ad agency Pereira O’Dell executives Juliana Constantino and PJ Pereira stand side-by-side.
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    Permission granted by Pereira O’Dell
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    Pereira O’Dell hires Meta creative lead with eye on AI-powered future

    Bringing on Juliana Constantino as executive creative director comes as the indie creative shop shifts from a bicoastal to national focus.

    By • Aug. 7, 2023
  • WPP logo
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    Courtesy of WPP
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    WPP posts H1 growth amid US weakness

    North America, particularly the U.S., has weighed on growth this year as spend in the technology sector continues to face challenges.

    By Aaron Baar • Aug. 7, 2023
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    Jason Davis via Getty Images
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    WPP tunes into Spotify’s first-party data with new global partnership

    The pact includes an integration with WPP’s Choreograph unit, with the goal of helping clients develop more effective audio campaigns.

    By • Aug. 3, 2023
  • Header image for "IT Spending and 2023 Budgets Under Close Scrutiny"
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    Getty Images
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    Q&A

    In Huge’s reinvention, a seasoned agency critic sees promise — and fresh challenges

    In his new book, Michael Farmer tracks the IPG shop’s unconventional turnaround plan, but the agency continues to be tested by layoffs and restructurings. 

    By • July 31, 2023
  • Team disbandment. Separation of staff. Reorganization and optimization of the business structure. Fragmentation of experienced teams to create new ones. Mass layoffs. Business downsizing
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    Amazon’s AWS helps marketers tackle data fragmentation with machine learning

    Best Western Hotels, an early partner, reports being able to easily match and link disparate records for a more robust customer view.

    By Aaron Baar • July 31, 2023
  • A man in shadow looks at his mobile device near a lit up Apple logo.
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    Getty Images
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    What Apple’s iOS 17 privacy shift means for marketers

    The addition of Link Tracking Protection could make it more difficult for advertisers to track campaign success.

    By • July 27, 2023
  • Tinsel co-founders L-R: Liz Castelli, Erica Taylor Haskins, Adette C. Contreras
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    Courtesy of Stagwell
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    Stagwell expands experiential marketing capacity with Tinsel acquisition

    The news follows other recent investments by the agency network designed to capitalize on the resurgence of in-person events.

    By Aaron Baar • July 24, 2023
  • Business concept, disagreement, dispute, collapse. The gap between two people. Obstacle to the merger.
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    Getty Images
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    IPG Mediabrands bows retail media measurement platform

    The agency joins a growing push for standardization as spend on ads through Amazon, Walmart and other retail networks quickly ramps up. 

    By Aaron Baar • July 24, 2023
  • Empty boardroom meeting space in office
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    Getty Images
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    Ad agencies feel weight of tech downturn as hopes turn to AI

    IPG cut its full-year guidance while Omnicom missed analyst expectations, testing the resilience of a category that adeptly weathered the pandemic. 

    By • July 24, 2023