Agencies: Page 3
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Courtesy of Disney Advertising
Disney ties mood to messaging with contextual ads amid ad-tech roll-out
The media giant also unveiled a new shoppable ad format and expanded its clean room offering at its annual Disney Tech & Data Showcase.
By Chris Kelly • Jan. 11, 2024 -
CreativaImages via Getty Images
Deep Dive8 predictions for 2024 as marketing seeks a new normal
Following a period of extremes, key trends like retail media and ad-supported TV could settle down while experiments in areas like AI ramp up.
By Peter Adams , Jessica Deyo , Chris Kelly , Sara Karlovitch • Jan. 9, 2024 -
Explore the Trendlineâž”
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
Courtesy of Instacart
Instacart seeks off-site retail media scale with Google Shopping ads pact
The partnership targeting high-intent grocery shoppers already has sign on from marketers like Danone and Kraft Heinz.
By Peter Adams • Jan. 9, 2024 -
Permission granted by NBCUniversal
NBCU unveils AI-fueled tech to streamline cross-platform ad planning
One Platform Total Audience leverages machine learning and predictive analytics to produce a single media plan across linear and streaming channels.
By Aaron Baar • Jan. 8, 2024 -
Permission granted by Attivo Group
IPG sells Hill Holliday, Deutsch New York to marketing services upstart
The pair of iconic creative shops will preserve an affiliate relationship with their former parent, which has struggled with the tech downturn.
By Peter Adams • Jan. 8, 2024 -
Justin Sullivan/Staff via Getty Images
Snap names Samba TV measurement partner in pitch to entertainment advertisers
The move will offer marketers new insights around the success of their campaigns in driving viewers to linear and streaming programs.
By Jessica Deyo • Jan. 4, 2024 -
Courtesy of Geico
Geico thaws Caveman on road to the Super Bowl
A new spot from The Martin Agency sees the iconic brand character wake up from a nightmare about the “so easy, a caveman can do it” tagline.
By Chris Kelly • Dec. 22, 2023 -
Courtesy of NBCUniversal
Peacock’s first exclusive NFL game will go commercial-free for a quarter
Instead of conventional ad breaks, sponsors Capital One, Hyundai and Walmart will run custom content, cutting the broadcast’s ad load by 40%.
By Peter Adams • Dec. 21, 2023 -
filadendron via Getty Images
In-house agency sophistication rises, output improves: survey
Among the two-thirds of brands now running in-house shops, 33% reported “complete satisfaction,” a significant jump from 2020’s findings.
By Peter Adams • Dec. 21, 2023 -
Courtesy of Mondelez International
Oreo sets Super Bowl return a decade after watershed Twitter play
The Mondelez cookie brand’s speedy response to a power outage in 2013 is enshrined as one of the great big game marketing moments.
By Peter Adams • Dec. 20, 2023 -
Leon Neal via Getty Images
Gartner: 20% of brands to go ‘acoustic’ amid rising generative AI concerns
One-fifth of brands will lean into being AI-free as a point of differentiation, a trend that contrasts with CMOs’ growing investments in the tech field.
By Peter Adams • Dec. 18, 2023 -
Edwin Tan via Getty Images
Kargo adds 3 minority-owned publishers to amplifier program
The program counts Discover as a brand partner and supports publishers with content and tech expertise to scale up.
By Aaron Baar • Dec. 18, 2023 -
Courtesy of Trivago
Trivago introduces brand refresh with ads localized with help from AI
The company enlisted agency DesignStudio for the overhaul, with a focus on its metasearch capabilities and an unfussy, upbeat demeanor.
By Peter Adams • Dec. 15, 2023 -
Sean Gallup via Getty Images
YouTube reinforces brand safety for growing Shorts format
New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content.
By Jessica Deyo • Dec. 14, 2023 -
Courtesy of MoonPie
Forget Gen Z: MoonPie targets extraterrestrials in need of a treat
Following July’s congressional hearings on UAPs, the snack brand and AOR Tombras devised outdoor ads that allegedly can only be read by aliens.
By Peter Adams • Dec. 13, 2023 -
Permission granted by Papa Johns
Papa Johns taps The Martin Agency, Carat in agency shakeup
Both shops pitched the pizza chain on insight-driven strategies that can drive cultural relevance and improve areas like targeting and loyalty.
By Chris Kelly • Dec. 12, 2023 -
Roni Bintang / Stringer via Getty Images
Dentsu: Ad market to grow 4.6% as brands priortize attention over reach
An increasingly fragmented media landscape and higher volume of ads have driven up the costs to reach individual consumers.
By Peter Adams • Dec. 11, 2023 -
David Ryder via Getty Images
IPG Mediabrands strikes deal with Amazon for ad-supported streaming
Amazon’s fledgling ad-supported offering gains a large stable of potential advertisers via the three-year deal.
By Aaron Baar • Dec. 11, 2023 -
Courtesy of Coca-Cola
What Coca-Cola’s generative AI experiments mean for the brand’s future
Selman Careaga, president of the global Coca‑Cola category, detailed how the brand balances artificial and human intelligence.
By Chris Kelly • Dec. 5, 2023 -
Courtesy of Globant
Globant’s deal for Gut points to challenges facing independent agencies
While Gut has been a breakout creative success, its acquisition by the technology consultancy underscores how crucial deep digital know-how is.
By Aaron Baar • Dec. 4, 2023 -
danielvfung via Getty Images
Ad-spending market continues to recover, though 2024 presents mixed picture
GroupM expects that brands may invest more in shared experiences as day-to-day life becomes increasingly atomized and algorithmically dictated.
By Peter Adams • Dec. 4, 2023 -
Courtesy of Bath & Body Works
Bath & Body Works drops 10-foot candle to help holiday shoppers unwind
The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails.
By Peter Adams • Dec. 1, 2023 -
Justin Sullivan via Getty Images
Denny’s names Mindshare, Finn Partners new AORs
Mindshare will handle audience and media strategy while Finn Partners will tackle public relations, with both appointments already in effect.
By Sara Karlovitch • Nov. 29, 2023 -
Courtesy of RTB House
RTB House turns to generative AI to improve programmatic precision
A new ContentGPT tool built on first-party publisher data aims to provide deeper reader insights than conventional context-based targeting.
By Peter Adams • Nov. 27, 2023 -
Courtesy of Ad Net Zero
Ad industry ‘not even close’ to realizing net-zero goals, report says
The lagging uptake of standards among agencies and production companies is having a ripple effect down the mar-com supply chain.
By Aaron Baar • Nov. 20, 2023
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