Data/Analytics: Page 118
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2014 State of Marketing Report: 98% of marketers plan to increase budgets in the new year
ExactTarget surveyed 2,500 marketers on a number of marketing themes including challenge and success metrics, email, social media and mobile marketing.
By Wendy Parish • Jan. 9, 2014 -
Fotolia
New app Confide is the Snapchat for business
A former AOL executive developed Confide to help professionals send private or sensitive information without a record.
By Wendy Parish • Jan. 8, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
6 ways to kill your mobile growth in 2014
Mobile adoption and commerce is entering a new era of growth. Spurred by increased consumer usage of mobile devices for searching, shopping, promotions, marketing, and buying on-device and in-store, its outlook is nothing but positive. Brands now have a wide range of creative technologies and cam...
Jan. 7, 2014 -
Check-In CES: Smartwatch Startups
Wearable technology is presented as a single trend, but it is in fact the convergence of two trends – fitness tracking and smartphone connectivity. The next wave of wrist technologies is trying to bridge this divide with broad-spectrum, multipurpose devices. The problem is that these device...
Jan. 7, 2014 -
Social media 'click farms' are big business
Paying for Facebook likes, Twitter followers, and YouTube views has become commonplace among businesses, celebrities and even the U.S. State Department.
By Wendy Parish • Jan. 7, 2014 -
Michael Bay Panics at Samsung CES Show
Hollywood director Michael Bay just freaked out at a Samsung presentation in Las Vegas. The “Transformers” director walked off stage after a teleprompter malfunction left him for a loss for words. Samsung is known for hosting scripted events with big star personalities. Last year, su...
Jan. 6, 2014 -
Why Apps Will Dethrone Content as King of Digital Marketing
The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content marketing because they are more than content. Here's why apps are the future of digital marketing.
Jan. 6, 2014 -
Pandora will now offer in-car ads
The streaming radio service has signed in-car ad deals with BP, Ford, State Farm and Taco Bell.
By Wendy Parish • Jan. 6, 2014 -
Calif. crop circle the work of Nvidia marketing team
Chip-maker Nvidia pulled the stunt to help promote its latest mobile processor, the Tegra K1.
By Wendy Parish • Jan. 6, 2014 -
Startup Tubular claims better YouTube analytics
Can its AudienceGraph technology provide a better picture of web video audiences?
By Wendy Parish • Jan. 6, 2014 -
Opera Mediaworks expands Latin American team
The move precedes the 2014 World Cup and 2016 Summer Olympics in Brazil.
By Wendy Parish • Jan. 2, 2014 -
Report: Local digital ad spend to grow 14% annually through 2018
A report from BIA/Kelsey predicts digital spending overall will hit $44.5 billion by 2017.
By Wendy Parish • Jan. 2, 2014 -
Snapchat's image tarnished by New Year's hack
An exploited security flaw in the messaging app's software exposed the personal information of 4.6 million users.
By Wendy Parish • Jan. 1, 2014 -
Pew Research: Americans diversifying social media use
A new report from Pew Research shows 42% of online adults use two or more social networks.
By Wendy Parish • Dec. 31, 2013 -
SearchCap: The Day In Search, December 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Bid Management And Account Structure Mistakes To Avoid On my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Gedde...
Dec. 26, 2013 -
Don't miss out on learning from the pros. Attend an SMX West workshop!
Sharpen your marketing skill set by attending one of six in-depth workshops offered on March 10. Choose from SEO, Advanced AdWords Training, International Search Marketing, Social Content Distribution for SEO, In-House SEO, or Content Marketing. All Access + Workshop combo and Workshop-only passe...
Dec. 24, 2013 -
Was native advertising worth the hype in 2013?
Not one piece of native advertising cracked 1 million views this year.
By Wendy Parish • Dec. 23, 2013 -
The results are in for the first Instagram ads
The social app has released case studies on its first four completed ad campaigns.
By Wendy Parish • Dec. 20, 2013 -
Deep Dive
Bot battles: These 6 companies are fighting fraudulent traffic
Each company has its own ideas and approach to the growing bot problem.
By Wendy Parish • Dec. 20, 2013 -
U.S. trails China in mobile ad spend
A study from AppFlood reports China spent 25% more on mobile Android ads in Q3.
By Wendy Parish • Dec. 19, 2013 -
The New York Times vows to boldly label native advertising
A Thursday memo outlined the details.
By Wendy Parish • Dec. 19, 2013 -
Yahoo drops to fourth in online ad share
Google, Facebook and Microsoft hold the top three spots in a new eMarketer report.
By Wendy Parish • Dec. 19, 2013 -
Twitter conversion tracking now available globally
Twitter's long-awaited conversion tracking helps Promoted Tweet buyers monitor impressions and engagements.
By Wendy Parish • Dec. 19, 2013 -
Study: 51% of U.S. web traffic fraudulent
Solve Media's study shows fraudulent traffic passing the 50% mark for the first time.
By Wendy Parish • Dec. 19, 2013
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