Data/Analytics: Page 13

  • A group of people dress up as superheroes outside a comic convention.
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    Nicholas Hunt/Getty Images via Getty Images
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    Fandom and marketers: Here’s what the numbers say

    From pop stars to sports, fandoms can be a great benefit to marketers, but not without risks, according to a recent Kearney report.

    By • March 22, 2024
  • A generative AI asset made by creator agency Billion Dollar Boy's in-house design team.
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    Courtesy of Billion Dollar Boy
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    Marketers bullish on generative AI’s potential to boost the creator economy

    Three quarters of marketers plan to increase their investment in generative AI creator content this year, according to a report from Billion Dollar Boy. 

    By Aaron Baar • March 21, 2024
  • Explore the Trendline➔
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    Spencer Platt via Getty Images
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    Trendline

    Multichannel Optimization

    There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

    By Marketing Dive staff
  • Individuals hold signs in support of TikTok outside the U.S. Capitol Building on March 13, 2024 in Washington, DC.
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    Anna Moneymaker / Staff via Getty Images
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    Deep Dive

    Why the latest TikTok ban attempt is different — and what it means for marketers

    A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.

    By • March 21, 2024
  • Shopping cart icon on keyboard, computer keyboard message
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    Retail media’s rise increasingly reliant on offsite programmatic media, report finds

    Strong growth for the channel comes as retail media networks have recently been called out for transacting on low-quality Made for Advertising sites.

    By • March 20, 2024
  • Instacart and Media Rating Council logos
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    Courtesy of Instacart
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    Instacart earns MRC accreditation as retail media competition heats up

    The Media Ratings Council has granted accreditation for the company's impression, click and viewability metrics across several ad formats.

    By • March 20, 2024
  • Woman online shopping on smart phone.
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    Epsilon partners with Comscore for contextual ad program

    Proximic’s natural language processing and AI contextual categorization will support Epsilon’s ad-tech platform.

    By Aaron Baar • March 18, 2024
  • Finance business investment data analytics strategy report, crypto currency blockchain stock exchange graph chart and business man in suit typing on keyboard computer, financial and technology.
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    How to tackle measurement as Google rolls out open-source marketing mix modeling

    Meridian arrives as MMMs are having a moment and the tech giant’s deprecation of third-party cookies begins to upend long-standing tactics.

    By • March 18, 2024
  • Multiracial friends with face masks using tracking app with mobile smart phones.
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    Google loses in local search to Instagram, TikTok among Gen Z

    Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z, SOCi found.

    By Aaron Baar • March 14, 2024
  • A young woman is seated at a desk surrounded by monitors displaying data, she is contemplating in this dark, moody office
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    Advertising budgets are shifting due to privacy legislation, signal loss, IAB finds

    Channels that leverage first-party data like CTV, retail media and social media are benefiting as the data landscape evolves.

    By • March 14, 2024
  • A mall entrance to a clothing store named "Pacsun."
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    Daphne Howland/Marketing Dive
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    Pacsun unites commerce channels with first-party data solution

    The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization.

    By • March 14, 2024
  • The WNBA logo.
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    Bennett Raglin/Getty Images for Bustle via Getty Images
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    Women’s sports score high for TV advertisers in new research

    Individual athletes including NCAA superstar Caitlin Clark also demonstrated significant starpower.

    By • March 11, 2024
  • A vector image displays the word "click-bait"
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    Getty Images
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    Ad tech, agency firms continue to prop up MFAs despite crackdown pledges

    New Adalytics research paints a damning picture as marketers like P&G and Mondelez continue to unwittingly waste dollars on click-bait sites.

    By • Updated March 15, 2024
  • A stressed, frustrated woman uses her laptop.
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    The bad ad ecosystem: Here’s what the research says

    As use of AI continues to grow, so does the frequency of misleading and poorly made advertisements, according to a Forrester report.

    By • March 8, 2024
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    Courtesy of IPG
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    IPG integrates Adobe’s AI-driven GenStudio content creation platform

    To stay apace with the competition, the agency holding company is investing in AI to automate and scale content creation for brands and marketers.

    By Aaron Baar • March 4, 2024
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    Generative AI is driving a high rate of job uncertainty for marketers, per Gartner

    While marketing organizations face a number of challenges, including job uncertainty and the burden of learning new martech, there are bright spots. 

    By • Feb. 28, 2024
  • Makeup and accessories displayed on a store counter.
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    Jason Kempin via Getty Images
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    How Estée Lauder balances brand and performance marketing as the pendulum swings

    The company’s commitment to brand equity and marketing mix modeling was the subject of a presentation during the eTail Palm Springs conference.

    By • Feb. 28, 2024
  • Mucinex's Mr. Mucus brand mascot gets smashed in a new AI-powered online game.
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    Permission granted by Mucinex
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    Mucinex invites players to crush Mr. Mucus in AI-powered game

    Mucus Masher allows users to enter a text prompt and see image generation technology and large language models bring their crushing ideas to life.

    By • Feb. 27, 2024
  • WPP logo
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    Courtesy of WPP
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    WPP feels pinch of tech pullback as AI strategy comes into focus

    The key U.S. market had a battering close to the year, with like-for-like organic revenue dropping 4.5% in the region.

    By • Feb. 26, 2024
  • A young black girl voting on election day
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    Sponsored by Stirista

    Beyond red and blue: Stirista’s approach could help win the swing voter

    For the first time in our lives, the upcoming presidential election could pit an incumbent against a former.

    Feb. 26, 2024
  • Walmart storefront.
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    Kaarin Vembar/Marketing Dive
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    Walmart-Vizio deal raises fresh concerns about retail media walled gardens

    While the acquisition gives Walmart a leg up in retail media’s growing CTV race, it could shrink options for brands reliant on Vizio’s data sets.

    By • Feb. 23, 2024
  • The Reddit logo displayed against a white background.
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    Courtesy of Reddit
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    Sociable: Reddit partners with Google on data-sharing deal for search

    The strategic move could help Google shore up its search business with direct integration of content like Reddit user product reviews. 

    By Andrew Hutchinson • Feb. 23, 2024
  • Two people with shopping bags.
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    Courtesy of Nordstrom
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    ‘Treat yourself’ culture: Here’s what the numbers say

    Holiday spending habits at the end of last year bring into focus the need for messaging around “the importance of you,” per the Why Group.

    By • Feb. 23, 2024
  • Walmart has agreed to acquire smart TV maker Vizio in a $2.3 billion cash deal.
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    Scott Olson via Getty Images
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    Walmart buys Vizio for $2.3B as retail media race turns to streaming

    The deal, which closed on Dec. 3, could help the retailer provide new ways for advertisers to see greater impact from investments on Walmart Connect.

    By • Updated Dec. 3, 2024
  • antitrust law
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    Justin Sullivan via Getty Images
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    Google bats back at IAB Tech Lab’s Privacy Sandbox takedown

    The search giant went into greater detail about the “many misunderstandings and inaccuracies” it sees in the consortium’s assessment.

    By • Feb. 15, 2024
  • A person using a laptop and credit card to order gifts for Valentine's Day.
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    Opinion

    How marketers can win the love of consumers on Valentine’s Day

    Successful marketers will prioritize deeper connections, according to Rosie Gentile, executive vice president, practice lead North America, FCB/SIX.

    By Rosie Gentile • Feb. 13, 2024