Kroger expands programmatic capabilities for advertisers with Pacvue partnership

Brands accessing Kroger’s first-party data can improve ad effectiveness with a dashboard of tools, including AI optimization.

By Jessica Deyo • July 12, 2022

Mekanism sees big US opportunity for Plus Company's agency model

Co-founder and CEO Jason Harris said the shop will initially focus on building out a performance team that has helped it notch a 75% pitch win rate this year.

By Peter Adams • Updated July 11, 2022

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

How to boost sales with holiday SMS marketing

This next holiday season, get the open rates, clicks and personalization only SMS can deliver.

July 11, 2022

EU lawmakers approve regulations on big tech companies

Among the restrictions in the new laws, marketers must seek people’s consent to use personal data for ad targeting.

By Robert Williams • July 7, 2022

Virtual world shopping is not the metaverse: report

Forrester’s latest report predicts how virtual shopping will be highly immersive 10 years from now.

By Dani James • July 7, 2022

Amazon's new analytics tool gives brands a front-row seat to in-store shopping

Using the Store Analytics tool, companies can optimize in-store marketing with insights about Amazon Go and Amazon Fresh shoppers. 

By Jessica Deyo • July 6, 2022

50% of marketers impede ROI by underinvesting in media, Nielsen finds

Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research.

By Chris Kelly • July 6, 2022

What CPGs should know as value of data skyrockets

The end of third-party cookies is looming, but that's just one data shift bound to impact the consumer market.

By Jim Singer, Brooks Levering, Piyush Gupta, Luis de Lencquesaing, Dan Tammuz • July 5, 2022

Diageo buys flavor tech company to streamline drink exploration, path to purchase

The world’s second largest distiller is hoping to match consumers — especially young ones — with a whiskey, eliminating the costly experimentation process.

By Sara Karlovitch • July 5, 2022

Economic woes impact travel outlook for Gen Z and millennials, study finds

As the world goes digital and prices continue to skyrocket, two generations have agreed on one thing: less is more.

By Jessica Deyo • July 5, 2022

Coke, Lacoste see significant value for 'Stranger Things' product placements

Ahead of the premiere of the second volume of the fourth season, YouGov Stream released data on the value of exposure for brands featured in the show.

By Sara Karlovitch • July 1, 2022

Consumers to limit spending, celebrations for July Fourth, survey finds

A generational divide is evident in the impact of inflation, with Gen Z favoring Costco.com and millennials preferring Target.com over Walmart.com.

By Sara Karlovitch • June 28, 2022

Omnicom banks on Walmart, Instacart in latest commerce expansion

The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution.

By Chris Kelly • June 27, 2022

Why NBCUniversal is adding emotion to its measurement framework

Executive Kelly Abcarian detailed the media company's latest attempt to modernize measurement, just days after revealing the results of a massive currency pilot.

By Chris Kelly • June 23, 2022

Kantar: Apple on track to hit $1T brand valuation while Amazon falls

The firm’s latest BrandZ rankings emphasize strong brand affinity could be more important than ever amid inflationary woes.

By Peter Adams • June 16, 2022

Consumers are looking for humor but brands aren't delivering, survey says

Nearly half of consumers haven’t felt true happiness in two years, and many are looking to brands to deliver joy through ads and experiences, Oracle found.

By Sara Karlovitch • June 15, 2022

Ad growth surprisingly resilient in face of macroeconomic uncertainty

Magna joins other forecasters in emphasizing resilience as digital acceleration and events like the World Cup and U.S. midterms support advertising growth.

By Peter Adams • June 14, 2022

Epsilon partners with TransUnion, iSpot.tv to boost CTV targeting, measurement

The moves by the Publicis firm come as CTV continues to grow despite persistent issues that could hamper its ability to meet its full potential.

By Chris Kelly • June 13, 2022

Toyota cuts carbon footprint of digital ads via tech tie-up

Media agency GroupM is helping scale a solution from SeenThis that requires less data transferred to effectively run campaigns. 

By Peter Adams • June 13, 2022

Dollar General upgrades retail media network, emphasizing rural customers

The discount chain, which has benefited from inflationary trends, is adding new tech partners such as The Trade Desk in the race to secure more brand dollars.

By Peter Adams • June 8, 2022

SMI acquired by PE firm as advertisers demand data-driven insights

SMI tracks more than $250 billion in annual media globally, helping marketers build media mix models, analyze competitive share and more.

By Peter Adams • June 6, 2022

Struggling to measure your social advertising ROI? Shut everything off

Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy. 

June 6, 2022

Why the media network craze is just getting started

Marriott’s push to sell more digital advertising marked a first for the hospitality industry, but marketers shouldn’t be surprised if verticals from airlines to financial services follow suit. 

By Peter Adams • Updated May 31, 2022

Cryptocurrency ad spend plummets as market crashes

Marketing spend for the top four crypto sites fell dramatically in March after peaking during the Super Bowl.

By Sara Karlovitch • May 26, 2022

Google reimagines search beyond '10 blue links'

At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results.

By Peter Adams • May 25, 2022