Google reimagines search beyond '10 blue links'

At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results.

By Peter Adams • May 25, 2022

Albertsons' head of retail media on the company's 'late mover' advantage and what's next in digital advertising

Kristi Argyilan, who previously headed Target Roundel, says the company is able to build digital ad services and tech aimed at the current market. But it needs to move fast.

By Jeff Wells • May 25, 2022

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

CMOs 'sanguine' in face of inflation, global turmoil as budgets recover

Gartner’s latest survey of marketing chiefs identified a shift away from a square focus on digital, with offline media now commanding 44% of budgets.

By Peter Adams • May 24, 2022

Omnicom's new supply chain tool adjusts media spend based on inventory

The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis.

By Chris Kelly • May 23, 2022

Ulta unveils media network powered by data from 37M rewards members

The beauty brand is leaning into its scale as rivals like Sephora appear to be expanding their own ad monetization efforts.

By Peter Adams • May 19, 2022

Walmart's ad business grows 30% despite broader slowdown

Walmart Luminate, a customer data-sharing platform the company set up with Dunnhumby in October, saw over 75% growth compared to the prior period.

By Peter Adams • May 18, 2022

Marriott launches hospitality industry's first media network

Leveraging Yahoo's ad-tech capabilities, the offering follows other brands selling digital media as advertisers look to better target consumers.

By Chris Kelly • May 16, 2022

Direct-response audio advertising agency uses marketing analytics to pump up client ad performance

Agency uses broadcast and multi-touch attribution data to improve audio advertising performance.

May 16, 2022

Female CMOs overtake male ones for the first time, report says

Tenure remained low in 2021 thanks, in part, to issues related to the pandemic combined with diversity efforts.

By Sara Karlovitch • May 10, 2022

Publicis acquires Profitero to add analytics layer to commerce bets

The reportedly $200 million deal aims to help clients better optimize performance and track factors like pricing, product availability and reviews.

By Peter Adams • May 9, 2022

GroupM reorganizes agencies to create digital powerhouses

Moves by WPP's media investment group come as clients seek agencies that can better integrate creative, media and data with global scope.

By Chris Kelly • May 2, 2022

Amazon misses ad sales forecast, capping off rough run of tech earnings

Inflation and the Ukraine crisis were cited as factors, but the company is also contending with increased competition from traditional retailers on the ad front.

By Peter Adams • April 29, 2022

How prepared is the ad industry for a cookieless future?

Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation.

By Chris Kelly • April 26, 2022

What is your better in the "people + data = better" marketing equation?

These marketers combine human experience with impartial data to define their "better" marketing performance.

April 25, 2022

Netflix is finally open to ads. What's next?

Ads could reportedly be coming to Netflix before the end of the year — sooner than the timeline that co-CEO Reed Hastings previously suggested.

By Chris Kelly • Updated May 10, 2022

Horizon Media, Nielsen eye multicultural consumers with new planning platform

Called eMbrace, the solution aims to identify opportunities that might be downplayed or "washed out" in a typical general-market analysis.

By Peter Adams • April 18, 2022

TikTok set to surpass combined ad revenues of Twitter, Snapchat

Despite the app's impressive growth, it's still relatively small in terms of global digital ad share, with Google boasting a nearly 30% share and Meta at 21%.

By Natalie Black (Koltun) • April 14, 2022

IAB: US digital ad revenue skyrocketed in 2021 despite mounting challenges

The category notched its largest gains since 2006 for a total of $189 billion even as issues related to the supply chain, measurement and identifiers persisted.

By Peter Adams • April 12, 2022

Omnicom integrates LG's CTV inventory into Omni ecosystem

A new pact provides OMG shops and their clients access to advanced targeting segments across more than 20 million households.

By Peter Adams • April 11, 2022

New global research: People are increasingly comfortable sharing their data

Despite cultural and economic differences, people increasingly see value in sharing their data – according to new research.

By Jed Mole • April 11, 2022

State of search: Discover how the web changed in 2021

Is your business thriving or just surviving in the "new normal?" Learn all the latest search habits, SEO trends and keyword data you need to build a winning growth strategy in 2022 and beyond.

April 11, 2022

Brands start to wean off cookies while performance concerns abate, study finds

Still, 81% of advertisers remain worried about the impact of cookie deprecation, and some may change ad-tech partners if declines are severe enough.

By Peter Adams • April 8, 2022

Google is ready to test Topics, but advertisers remain skeptical

As small-scale trials begin, questions linger around efficacy and adoption.

By Sara Karlovitch • April 7, 2022

Amazon, Walmart, Target lead retail media as CPG ad spend tops $500M

A MediaRadar analysis found strong advertiser retention from the holidays into January, priming another big year for the retail media category.

By Peter Adams • April 7, 2022

Brands ramp up gaming marketing but still lag consumers

At the IAB's first PlayFronts, brands like American Eagle and Unilever dished on using gaming to support commerce goals and court favor with hard-to-reach audiences.

By Peter Adams • April 6, 2022