Avocados from Mexico fuses branding, performance marketing for Super Bowl return

 A virtual home experience hosted by Drew Brees speaks to a larger premium on e-commerce and first-party data acquisition. 

By Peter Adams • Jan. 11, 2022

GroupM: Next-gen tech hype wanes while consumer data wariness rises

Missed expectations for tech like 5G and AR/VR suggest marketers will encounter obstacles amid lofty plans to build out the metaverse.

By Peter Adams • Jan. 10, 2022

Explore the Trendline➔

What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Social commerce to grow 3 times as fast as e-commerce, Accenture predicts

Driven by Gen Z and millennials, shopping on social media platforms is forecast to grow from $492 billion in 2021 to $1.2 trillion by 2025.

By Chris Kelly • Jan. 6, 2022

NBCUniversal's new advertising platform streamlines first-party data across portfolio

NBCUnified wields 150 million unique person-level identifiers drawn from company offerings spanning theme parks to the Peacock streamer.

By Peter Adams • Jan. 5, 2022

Best Buy launches in-house media company

The electronics retailer seeks to turn 3 billion annual interactions into insights and opportunities for brands looking to reach consumers.

By Chris Kelly • Jan. 4, 2022

Retailers tailor holiday paid social to Gen Z, with YouTube grabbing biggest spend

The findings show Gen Z wields growing purchasing power and is more comfortable buying through apps like YouTube and Instagram as social commerce booms.

By Peter Adams • Dec. 23, 2021

McDonald's sells AI tech firm Dynamic Yield to Mastercard

Franchisees complained Dynamic Yield hadn't delivered the sales boosts they expected at the drive-thru. The deal reflects McDonald's pivot toward outsourcing its technology.

By Emma Liem Beckett • Dec. 21, 2021

AT&T sells Xandr to Microsoft, ending ill-fated bid to dethrone digital duopoly

The news positions Microsoft as a potentially formidable digital player at a time when marketers are grappling with the impending death of cookies.

By Peter Adams • Dec. 21, 2021

General Mills names chief brand and disruptive growth officer after sunsetting CMO role

A change in marketing leadership speaks to a desire to more closely wed brand-building with innovation as the pandemic resets expectations.

By Peter Adams • Dec. 17, 2021

Saucony drives results for CTV campaign by looping in YouTube

Marketers continue to experiment with a quickly growing channel that offers the data benefits of digital marketing and the creative opportunities of linear TV.

By Nina Lentini • Dec. 17, 2021

Criteo's $380M deal for Iponweb adds powerful partner in cookie replacement race

Founded in 2001, Iponweb operates a trading marketplace, DSP and SSP that could firm up Criteo's budding commerce media strategy.

By Peter Adams • Dec. 13, 2021

81% of marketers see brand values gain influence over ad buying, study finds

Companies put a larger premium on causes like anti-racism in their media partnerships, but still come under fire for choosy brand safety practices.

By Peter Adams • Dec. 10, 2021

Ad market's growth exceeds broader economic recovery, fueled by digital

While digital's strengths have been apparent, three new forecasts express surprise at just how strong spending has been — a promising sign for 2022.

By Peter Adams • Dec. 6, 2021

Deloitte acquires Madras Global as clients navigate 'tsunami of content'

The move is expected to strengthen services around content production and extended reality, the latter of which may be a critical factor in the metaverse.

By Peter Adams • Nov. 29, 2021

How advertisers can adapt to sidestep supply chain challenges

Amid the crunch of increased demand, decreased labor and logistics headaches, advertisers have several levers to pull, per a Merkle report.

By Chris Kelly • Nov. 22, 2021

DoubleVerify acquires OpenSlate to strengthen CTV, social video targeting

The contextual targeting provider works with platforms like Facebook, TikTok and YouTube and counts Coca-Cola and Unilever as clients.

By Peter Adams • Nov. 15, 2021

Albertsons launches its own retail media network

The grocer cut ties with its third-party provider and turned to the former head of Target's Roundel network to manage its own shop, which will launch its first brand campaigns in February.

By Jeff Wells • Nov. 15, 2021

How CPG marketers are converting shoppers into buyers at the shelf-edge

Learn how to leverage the power of shelf-edge media to engage consumers where it matters most.

Nov. 15, 2021

Kroger unveils collaborative cloud platform as CPGs race to meet retail's new mandates

The offering aims to help clients make smarter decisions about everything from marketing spending to production levels amid supply chain disruptions.

By Peter Adams • Nov. 8, 2021

Study: Mobile gamers level up commitment to QSR digital ordering

The growing number of mobile gamers ordering takeout via apps and websites could be pertinent to brands in the QSR space, per AdColony.

By Asa Hiken • Nov. 4, 2021

How blockchain can deliver a digital ad trifecta

While the idea of blockchain isn't new, adoption has been slow due to entrenched interests that might be disrupted, authors from Kearney write.

By Joshua Swartz, Oscar Capel, Hemal Nagarsheth and Dnyanesh Katakdaunde • Nov. 4, 2021

Why agencies remain primed for growth despite Q4's steep challenges

Supply chain chaos has yet to meaningfully impact bottom lines as brands place longer-term bets on areas like e-commerce and data.

By Peter Adams • Nov. 1, 2021

Amazon deepens measurement tools, brings display ads to Twitch livestreams

The company's advertising business is focused on reach, relevance and results as brands contend with a fragmented media landscape and mounting omnichannel demands.

By Peter Adams • Nov. 1, 2021

Amazon's ad business shows resilience against broader revenue challenges

Discussing quarterly results that otherwise missed expectations, CFO Brian Olsavsky indicated advertisers have not substantially pulled back ahead of the holidays.

By Peter Adams • Oct. 29, 2021

CTV is exploding, but can marketers capitalize on its promise?

Executives at Advertising Week spoke about the opportunity connected TV presents despite persistent issues with fragmentation and measurement.

By Chris Kelly • Oct. 27, 2021