Marriott and Lowe’s try a more curated approach as media network newcomers

Amid an explosion of investment in the channel, execs at Advertising Week discussed the complexities of tactics like serving ads in private hotel rooms.

By Peter Adams • Oct. 20, 2022

How AB InBev evolves inclusive marketing from good intentions to long-term strategy

Industry research discussed at Advertising Week found that ads scoring higher on a gender-equality index led to 24% higher short-term purchase intent.

By Sara Karlovitch • Oct. 19, 2022

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Roe reversal degrades brand trust, impacts purchasing decisions

Many consumers have altered spending habits in the wake of the reversal and many don’t trust brands on the issue, per a Mindshare/GroupM study. 

By Sara Karlovitch • Oct. 18, 2022

Gen Z in 2022: How to meet the cohort where they are

Gen Z’s preferences evolve quickly. Here’s how to connect with this tough-to-reach demographic across CTV, the metaverse, esports and social media.

By Sara Karlovitch • Oct. 17, 2022

Social media makes progress in brand, consumer safety

Snap outperformed all platforms in its efforts to protect users and combat misinformation, per a new IPG Mediabrands and Magna report. 

By Aaron Baar • Oct. 17, 2022

Netflix’s ad tier is barebones at launch, but cheaper than Disney’s for viewers

Now confirmed to launch in early November, the service includes partnerships with DoubleVerify, Integral Ad Science and Nielsen and is “nearly sold out” of inventory.

By Peter Adams • Oct. 13, 2022

Ready advertiser one: How to spawn Gen Z awareness through esports

Watched by millions of Gen Zers around the world, esports presents marketers with a number of limitations and benefits they need to be aware of. 

By Sara Karlovitch • Oct. 11, 2022

Marketers ramp up promotions to curb expected holiday lows, survey says

During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found.

By Jessica Hammers • Oct. 10, 2022

Holiday 2022 outlook: inflation & shoppers trading down

CPG Brand Managers and Shopper Marketing teams are crafting new strategies for the 2022 Holiday season.

Oct. 10, 2022

IPG strengthens Salesforce know-how with RafterOne acquisition

The cloud-based technology provider has become a “priority platform” for clients investing in the digital economy, IPG’s CEO said.

By Peter Adams • Oct. 3, 2022

How Gen Z breaks marketing’s cultural mold

In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction. 

By Aaron Baar • Oct. 3, 2022

FuboTV reports success for advertisers using Unified ID 2.0

The sports-first CTV platform saw a 61.5% increase in spend and 25% increase in ad impressions as brands continue to seek effective cookie alternatives.

By Jessica Hammers • Oct. 3, 2022

“Ho, Ho, Ho!” or “Ho-hum”: How will consumers greet Holiday 2022?

How will people greet Holiday 2022? Research offers insight into holiday plans and priorities.

Oct. 3, 2022

Disney, Netflix push into streaming ads could raise all AVOD ships

Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections. 

By Peter Adams • Sept. 30, 2022

Survey: Netflix’s ad-supported tier draws viewer interest, but could struggle with Gen Z

Baby boomers and Gen Xers were more amenable to the idea, as were lower-income consumers who may be struggling with inflation.

By Peter Adams • Sept. 28, 2022

Tripadvisor pushes beyond banner ads with data-driven content studio

San Diego Tourism Authority is the first external client for the shop that leverages the platform’s first-party insights to reach high-intent travelers.

By Peter Adams • Sept. 21, 2022

Retail media makes up 11% of global ad spend, GroupM says

Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027.

By Chris Kelly • Sept. 21, 2022

Roku enlists agencies to help small businesses with streaming ads

Camelot Strategic Marketing & Media is the first agency to join Roku’s new OneView certified partner program.

By Aaron Baar • Sept. 19, 2022

60% of CMOs to cut marketing analytics teams by 2023, Gartner predicts

A survey calls out inefficiencies in data-driving marketing, which has seen rising importance but effectiveness hampered by cognitive bias and cherry-picking.

By Sara Karlovitch • Sept. 16, 2022

Apple tees up bigger search ads push ahead of holidays

New media placements in the App Store follow a report indicating the iPhone maker’s privacy changes have boosted adoption of its search ad products.

By Peter Adams • Sept. 15, 2022

Amazon expands email marketing tools for brands seeking new customers

Brands can email message directly to shoppers who don’t follow them by using the free Tailored Audiences tool, which is currently in beta.

By Peter Adams • Sept. 15, 2022

TikTok brand loyalty soars as Instagram, Facebook lose ground

As consumer preferences change due to economic uncertainty and the retreat of pandemic restrictions, loyalty is shifting, according to a Brand Keys survey.

By Jessica Hammers • Sept. 15, 2022

Walmart vies for bigger holiday ad budgets with self-service expansion

A format that boosts products to the top of search results is becoming widely available, while Walmart is trying to “reduce the guesswork” for brands.

By Peter Adams • Sept. 14, 2022

Why partnerships are the biggest investment brands should make this year

The spirit of collaboration shines through post pandemic, with 82% of B2B business leaders looking to add new partners this year, per a Channel/Partner Marketing Benchmark Survey.

By Jon Stimmel • Sept. 13, 2022

GM is first brand to integrate with NBCU’s data platform

Forged through GM’s media agency Carat, the partnership weds consumer automotive profiles with NBCUnified's data on media consumption preferences.

By Chris Kelly • Sept. 13, 2022