Data/Analytics: Page 9
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Courtesy of WPP
Q&AVML Global CEO Jon Cook on agency merger, AI bets and optimism
Nearing a year since the merger’s announcement, the executive dished on what’s working for VML, including surprising client demand for CRM.
By Peter Adams • Sept. 9, 2024 -
Courtesy of Apple
Deep Dive‘The year of implementation’: How marketers are leveraging AI on mobile
While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remains around regulation and brand safety.
By Jessica Hammers • Sept. 5, 2024 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
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OpinionHow brands can maximize consumer searches in the age of generative AI
Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch.
By Mike Welch • Sept. 5, 2024 -
Retrieved from Heinz on August 30, 2024
Heinz double dips on ‘Irrational Love’ as masterbrand platform boosts performance
The campaign, which has helped drive sales and awareness, is supported by paid social across platforms including TikTok, YouTube and Snapchat.
By Peter Adams • Aug. 30, 2024 -
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The CMO role has evolved: Here’s what the numbers say
While the title of CMO is still alive and well, major disparities exist when it comes to tenure and representation, according to a Forrester report.
By Sara Karlovitch • Aug. 30, 2024 -
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OpinionWhat marketers must do to get retail media measurement right
The rise of first-party IDs offers the promise of closed loop measurement, but carries with it both highs and lows, said CvE’s Paul Frampton.
By Paul Frampton • Aug. 29, 2024 -
Permission granted by Chili's Grill & Bar
Q&AChili’s CMO on brand’s winning value message and evolving data strategy
Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by 14%.
By Peter Adams • Aug. 29, 2024 -
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Dentsu enriches sports marketing data strategy with Sports Innovation Lab
The partnership weds audience segments drawn from across all of the major leagues with insights from Dentsu’s data-driven platform, Merkury.
By Peter Adams • Aug. 26, 2024 -
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WARC: Global ad spend to top $1 trillion in 2024
The projected 10.5% rise in spend this year is a 2.3 percentage point upgrade to WARC’s prior forecast and reflects ongoing artificial intelligence hype.
By Aaron Baar • Aug. 26, 2024 -
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Sponsored by Urban ScienceWhy data and analytics are key to effective EV marketing
The emergence of electric vehicles (EVs) has been a story of both rapid growth and stubborn obstacles.
Aug. 26, 2024 -
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Marketing data security threats are rising: Where CMOs see gaps
While marketers prioritize working with data-security teams, effective communication remains a struggle, according to research from the CMO Council and KPMG.
By Peter Adams • Aug. 22, 2024 -
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Marketers’ ad spend to grow in H2 led by social media and display, report finds
More than half of marketers view CTV as the most critical consumer technology and media trend, according to Mediaocean’s 2024 H2 market report.
By Aaron Baar • Aug. 21, 2024 -
Courtesy of Netflix
Netflix boosts advertiser dealmaking with fine-tuned strategy
The streamer boasted a 150% increase in ad sales over 2023 and shared further detail on its programmatic advertising capabilities.
By Peter Adams • Aug. 20, 2024 -
Joe Raedle / Staff via Getty Images
Walmart’s ad unit extends blockbuster growth streak, boosting profits
Ad sales derived from marketplace sellers climbed nearly 50% in fiscal Q2 while Walmart has been focused on growing in-store and offsite offerings.
By Peter Adams • Aug. 16, 2024 -
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The digital economy is poised to grow: Here’s what the numbers say
Online retail and online travel are expected to increase their share of the global digital economy going forward, according to a recent Forrester report.
By Sara Karlovitch • Aug. 16, 2024 -
Courtesy of Choice Hotels International, Inc.
Choice Hotels names new creative, media agencies to drive brand awareness
Adding 72andSunny and Dentsu X to the roster comes as Choice establishes more upscale offerings and ramps up marketing on platforms like TikTok.
By Peter Adams • Aug. 14, 2024 -
Courtesy of Allbirds
Q&AAllbirds CMO on why brand building is key to company’s turnaround plan
CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business.
By Peter Adams • Updated Aug. 15, 2024 -
Nate Delesline III/Marketing Dive
Lowe’s rebrands media network as it expands channel offerings
The home improvement retailer is adding in-store audio, email, paid search and direct mail for install services to the platform.
By Tatiana Walk-Morris • Aug. 13, 2024 -
Permission granted by Nike
OpinionWhat brands can learn about emotion from Olympic ads by Nike and Coke
How emotions are used often determines whether creative can do more than just connect, but actually predispose viewers to buy, says Kantar’s Jane Ostler.
By Jane Ostler • Aug. 9, 2024 -
Justin Sullivan / Staff via Getty Images
Panera Bread nabs Papa Johns CMO following menu overhaul
The sandwich and soup spot, which is plotting an IPO, is appointing an experienced QSR marketer known for a digital-first approach.
By Peter Adams • Aug. 8, 2024 -
Justin Sullivan via Getty Images
OpinionHow Google’s move to retain cookies will impact digital advertisers
The recent twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London.
By George London • Aug. 8, 2024 -
Justin Sullivan via Getty Images
Google loses search antitrust case in blow to digital ad juggernaut
“Google is a monopolist, and it has acted as one to maintain its monopoly,” wrote U.S. District Judge Amit Mehta in a potential landmark decision for tech.
By Peter Adams • Aug. 6, 2024 -
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Outbrain acquires Teads for $1B to form new open-web advertising heavyweight
The transaction, expected to close in Q1 next year, combines Outbrain’s performance marketing focus with Teads’ video and CTV capabilities.
By Peter Adams • Aug. 5, 2024 -
Courtesy of Roku
Roku adopts Trade Desk’s UID2 to enhance audience targeting
The move is an indication of the demand marketers and advertisers are putting on advanced audience targeting, no matter Google’s cookie plans.
By Aaron Baar • Aug. 5, 2024 -
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CMOs are betting on creativity despite mounting pressure: report
While 81% of CMOs see creativity as more important for business than ever, the majority feel challenged on how to move forward, Dentsu Creative found.
By Aaron Baar • Aug. 5, 2024
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