Brand Strategy: Page 3

  • Hugo Boss in Roblox
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    Courtesy of Hugo Boss
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    Hugo Boss lands on Roblox to promote new denim-inspired clothing line

    Planet Hugo carries interactive experiences such as a fashion match game that lets players style different looks.

    By • March 7, 2024
  • A headshot of actor Pedro Pascal
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    Rodin Eckenroth/WireImage via Getty Images
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    Corona anoints Pedro Pascal top brand ambassador to connect to culture

    The first work with the star of “The Last of Us” and “The Mandalorian” is set to debut in May, with creative handled by MullenLowe Los Angeles.

    By • Updated March 6, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff
  • Dwayne The Rock Johnson appears twice in a Zoa Energy ad
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    Courtesy of Zoa Energy
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    Q&A

    How Zoa taps into The Rock’s ‘Big Dwayne Energy’ with new campaign

    CMO Melanie Hellenga discusses breaking through in a cluttered market and how an investment from Molson Coors is paying off.

    By • March 6, 2024
  • A Target storefront with the company's signature red color scheme and bullseye logo
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    Courtesy of Target
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    Target to launch paid membership program to rival Amazon Prime, Walmart+

    Target Circle 360 will cost $99 a year and comes as the retailer plans 300 new stores in the coming decade.

    By Nate Delesline III • March 5, 2024
  • Spanx's "We Live in Spanx" campaign featuring track athlete Allyson Felix.
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    Courtesy of Spanx
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    Spanx pushes into apparel with first-ever global campaign

    “We Live in Spanx” includes partnerships with Meta and YouTube, and the brand is the exclusive sponsor of a Women’s History Month hub on Hulu.

    By • March 4, 2024
  • Home Depot storefront
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    Tim Boyle/Staff via Getty Images
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    Home Depot tops inclusive brand rankings as DEI faces challenges

    While DEI has recently come under fire, a new AIMM report found marketers have reduced stereotypes in ads and improved consumer trust.

    By • March 1, 2024
  • Athleta's 'Find Your Movement' campaign imagery.
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    Permission granted by Athleta
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    How Athleta’s ‘Find Your Movement’ campaign evolves the brand

    The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.

    By • March 1, 2024
  • Makeup and accessories displayed on a store counter.
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    Jason Kempin via Getty Images
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    How Estée Lauder balances brand and performance marketing as the pendulum swings

    The company’s commitment to brand equity and marketing mix modeling was the subject of a presentation during the eTail Palm Springs conference.

    By • Feb. 28, 2024
  • 2 Pepsi cans with the retro logo
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    Permission granted by PepsiCo
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    What’s old is new: Food and beverage brands put a modern spin on retro packaging

    Consumer-facing companies are tapping into buyers’ emotions as they redesign logos and packaging.

    By Shefali Kapadia • Feb. 27, 2024
  • The exterior of the Eggo House of Pancakes.
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    Courtesy of Eggo
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    Eggo opens pancake-themed vacation rental in heart of Smoky Mountains

    The Kellanova brand is hoping to raise awareness of its non-waffle products through a partnership with rental site HomeToGo.com.

    By • Feb. 27, 2024
  • Rockstar rebrand
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    Courtesy of Rockstar
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    Rockstar Energy pushes scientific claim with campaign, brand refresh

    “You Can Own Any Moment” is informed by a study that found the brand’s proprietary formulas delivered mind-body energy for up to 5 hours.

    By • Feb. 26, 2024
  • A 1950s poster of Smokey Bear as part of the wildfire prevention campaign's 80th anniversary celebration.
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    Courtesy of The Ad Council
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    Smokey Bear travels through the decades for 80th anniversary ad

    The bear best known for the iconic “Only you can prevent wildfires” line stars in an emotional retelling of years of wildfire prevention tips.

    By • Feb. 26, 2024
  • A women sits at the computer in her home.
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    Courtesy of GoDaddy
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    GoDaddy introduces generative AI tool for small businesses

    The new Airo tool generates domain names, websites, social campaigns and more and is being introduced through a multichannel marketing campaign.

    By • Feb. 26, 2024
  • A red emergency pizza box from Domino's
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    Courtesy of Domino's
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    Domino’s loyalty relaunch draws 2M new members

    Strengthened by its emergency pizza marketing stunt, Domino’s updated rewards program helped bolster traffic and comparable sales.

    By Aneurin Canham-Clyne • Feb. 26, 2024
  • Two people with shopping bags.
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    Courtesy of Nordstrom
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    ‘Treat yourself’ culture: Here’s what the numbers say

    Holiday spending habits at the end of last year bring into focus the need for messaging around “the importance of you,” per the Why Group.

    By • Feb. 23, 2024
  • Actor Kristin Chenoweth is seen sitting in a sound studio narrating Welch's Fruit Snacks' first-ever storybook, "Sometimes It's Not Stealing," while holding a box of fruit snacks.
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    Courtesy of Welch's Fruit Snacks
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    Welch’s Fruit Snacks appoints new creative AOR to keep pace with culture

    Gut Miami previously developed a campaign starring Kristin Chenoweth about parents sneaking a bite of their kids’ snacks.

    By • Feb. 22, 2024
  • A Snapchat AR lens promoting the Warner Bros. film "Dune: Part Two"
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    Permission granted by Snap Inc.
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    Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign

    An immersive AR Lens, Cameo stickers and video ads will direct users to a site where they can purchase tickets for the upcoming release.

    By Aaron Baar • Feb. 22, 2024
  • Pepsi's "'SNEAK'ER" shoes, made with Reebok and Shaquille O'Neal, that hold a Pepsi Mini Can in the soles.
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    Courtesy of PepsiCo
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    Pepsi teams with Shaq, Reebok for sneakers that carry mini cans

    Consumers can score the Pepsi ‘Sneak’er — Reebok Pump Shaq Attaqs made to hold a Pepsi Mini Can — via a social media sweepstakes.

    By • Feb. 22, 2024
  • Lay's UEFA campaign
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    Courtesy of Frito-Lay
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    Lay’s uses ‘Chip Cam’ to film ad during live match with soccer legends

    A commercial starring David Beckham and Thierry Henry is being supported by a partnership with Meta for a Lay’s Detector digital experience.

    By • Feb. 22, 2024
  • Colin Jost and Micheal Che wear green suits in front of a green background with gold balloons which spells out SPE. Both comedians hold up a cocktail with a bottle of Jameson between them.
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    Courtesy of Pernod Ricard
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    Jameson to drop Times Square Ball for St. Patrick’s Eve

    With St. Patrick’s Day falling on a Sunday this year, the Irish whiskey is encouraging celebration the night before with a new holiday and campaign. 

    By • Feb. 21, 2024
  • A father and son bond over oatmeal in the first global ad campaign from PepsiCo's Quaker brand.
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    Permission granted by PRNewsfoto/PepsiCo
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    Quaker celebrates everyday moments of affirmation in creative reset

    Uncommon Creative Studio handled the campaign while Quaker enlisted “Aftersun” director Charlotte Wells to add an emotional punch to the creative.

    By • Feb. 21, 2024
  • McDonald's WcDonald's anime characters
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    Courtesy of McDonald's USA
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    McDonald’s brings anime fandom to life for immersive global campaign

    The chain is paying tribute to how it is often depicted in anime and manga — as “WcDonald's” — with a new sauce, packaging, episodic content and more.

    By • Feb. 21, 2024
  • Giannis Antetokounmpo poses with two Starry mascots
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    Courtesy of PepsiCo
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    PepsiCo’s Starry spotlights music and sports in new campaign

    Starry is trying to capitalize on the hype of a Super Bowl ad and the NBA All-Star Game with an effort that includes a Tinder integration.

    By • Feb. 20, 2024
  • Duke Blue Devil mascot flexes on a Marriott hotel bed
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    Courtesy of Marriott
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    Marriott Bonvoy joins March Madness craze to celebrate game-day rituals

    The hotel chain is pushing its loyalty platform through digital and linear spots in hopes of winning consumers as they map out their travel plans. 

    By Aaron Baar • Feb. 20, 2024
  • Coca-Cola's new K-Wave soda created under its Creations platform.
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    Courtesy of Coca-Cola
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    Coca-Cola tunes into K-pop for latest limited-time launch

    The beverage, described as having a fruity flavor, is the 10th drink under Coke’s Creations platform.

    By Christopher Doering • Feb. 20, 2024