Brand Strategy: Page 38

  • Dunkin's Pumpkin spice lineup has debuted earlier and earlier in recent years.
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    Courtesy of Dunkin
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    You’re not imagining it — pumpkin spice drinks are rolling out earlier

    August is the new autumn in the coffee category, as giants like Starbucks and smaller players like Tim Horton’s push the fall flavor profile in their cold beverage categories. 

    By Aneurin Canham-Clyne • Updated Aug. 23, 2023
  • Behr Paint Company Announces 2024 Color of the Year “Cracked Pepper”
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    Courtesy of Behr Paint Company
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    How Behr, Home Depot are using data to market 2024’s Color of the Year

    The paint marketer will leverage Instagram and Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.

    By Aaron Baar • Aug. 22, 2023
  • A data center server room. Explore the Trendline➔
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    sefa ozel via Getty Images
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • NFL stars Joe Burrow (left) and Joe Montana (right) stand side-by-side in a locker room as part of a Guinness campaign.
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    Permission granted by Guinness
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    Guinness pits Joe Montana against Joe Burrow in battle over 0

    The cross-generational football stars argue over the number as the beer brand ramps up marketing around its non-alcoholic offering.

    By • Aug. 22, 2023
  • A maroon background with the golden letters "Washington Commanders."
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    Courtesy of Washington Commanders
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    Anheuser-Busch reunites with Washington Commanders ahead of NFL season

    Both organizations are looking to move past recent controversies, with Bud Light front and center in the new multiyear sponsorship deal.

    By • Aug. 21, 2023
  • An exterior image of a restaurant with glass windows and a sign that says sweetgreen.
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    Retrieved from Sweetgreen/BusinessWire on August 10, 2022
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    Sweetgreen appoints head of marketing amid loyalty program expansion

    Michael Kotick will oversee the chain’s marketing and menu strategy, having most recently led purpose-driven marketing efforts for Chipotle. 

    By Julie Littman • Aug. 21, 2023
  • Two people eat Häagen-Dazs ice cream cones
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    Permission granted by Tyrell Hampton for Häagen-Dazs
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    How Häagen-Dazs met its $1.5M commitment to underrepresented creators

    CMO Elizabell Marquez explained how the brand has supported creators and brought their work into its advertising.

    By • Aug. 21, 2023
  • Truck unloading Dot's Pretzel in-front of house
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    Permission granted by The Hershey Company
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    Sponsored by The Hershey Company

    How a pretzel with a devoted following finally got its first ad

    For more than a decade, this brand grew organically, thanks to devotees, but Insights and brand growth expertise brought it to the next level.

    By Ryan Riess, Vice President Brand Strategy and Creative Development, and Mark Chu, Senior Director, Marketing & Omnichannel, The Hershey Company. • Aug. 21, 2023
  • Walmart storefront sign.
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    Kaarin Vembar/Marketing Dive
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    Walmart’s US ad biz has nearly doubled in 2 years amid retail media boom

    The unit grew ad sales 36% and its number of advertisers by 60% in Q2 amid new bets on channels like in-store.

    By • Aug. 18, 2023
  • Adidas WWC Campaign - Alessia Russo
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    Courtesy of Adidas
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    Column

    Campaign Trail: Adidas takes football off the pitch to elevate female stars

    Created in collaboration with several TBWA shops, “Play Until They Can’t Look Away” celebrates the players helping to bring full equality to the game.

    By • Aug. 18, 2023
  • AXE & Lil Baby Launch 'Logne Forgiveness Program to Help Refund Guys' Expensive Cologne
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    Courtesy of Axe
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    Axe offers ‘Logne Forgiveness in latest affordable luxury push

    The brand has again teamed with rapper Lil Baby for a TikTok giveaway offering consumers a $150 Cash App refund for their expensive cologne.

    By Aaron Baar • Aug. 17, 2023
  • Amazon brings its Sponsored Product ads to third-party sites and apps. The photo shows an example of a Sponsored Product ad that appears while searching on Pinterest.
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    Retrieved from Amazon on August 16, 2023
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    Amazon brings sponsored product ads to third-party apps, sites

    Pinterest and BuzzFeed are among the new placement partners for advertisers as the e-commerce giant enhances its decade-old ads product.

    By • Aug. 17, 2023
  • An animated ad from pet care platform Rover shows a human holding a ball over a dog.
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    Permission granted by Rover
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    Rover allays pet owner anxiety in storybook-style animated ads

    The on-demand pet care platform is cranking up the cuteness with a campaign told from the perspective of animal companions.

    By • Aug. 17, 2023
  • A soccer pitch with the Degree logo.
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    Courtesy of Unilever
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    Degree rides World Cup hype with girls’ soccer program

    A Change the Field program from the Unilever marketer includes free seminars on how to boost equity in the sport.

    By • Aug. 17, 2023
  • Shopper carries purchases
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    Sean Gallup / Staff via Getty Images
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    Deep Dive

    Retail media’s standardization race is heating up — what’s at stake?

    Calls for industry unity are growing as marketers stamp their feet about its fragmentary state, but the push for shared best practices faces an uphill battle.

    By • Aug. 17, 2023
  • MLS x Celsius Partnership Press Announcement
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    Permission granted by Celsius
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    Celsius signs as official energy drink of MLS as US soccer buzz builds

    A partnership running through the 2026 season will see the beverage marketer sponsor extra time and receive integrations on Apple TV+.

    By • Aug. 16, 2023
  • A person using their mobile phone to record a video of themselves.
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    Tirachard via Getty Images
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    Opinion

    What brands should know about the FTC’s updated Endorsement Guides

    The latest changes could impact marketers that team with social media influencers, according to Lauren Carey, an associate at Lewis Rice.

    By Lauren Carey • Aug. 16, 2023
  • Inside a Papa Johns location
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    Permission granted by Papa Johns
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    Papa Johns readies creative, media agency reviews

    The pizza chain is looking to accelerate an analytics-led approach to marketing as it eyes post-COVID consumers.

    By • Aug. 16, 2023
  • A rending of 7-Eleven's Fortnite meetup.
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    Courtesy of 7-Eleven
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    7-Eleven drives in the metaverse with Fortnite activation

    As part of the campaign, consumers will be sent on a branded scavenger hunt with the chance to win prizes like a custom gaming chair.

    By • Aug. 15, 2023
  • The website for the Ritz-Carlton's New York hotel features big text reading "New York" and immersive photography.
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    Courtesy of Marriott International
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    Ritz-Carlton revamps digital experience to reflect ‘fresh era’ for the brand

    The new website’s magazine-style, mobile-friendly format includes editorial content and video components.

    By Michele Laufik • Aug. 15, 2023
  • Concept art of Walmart's Summer Rewind experience that is focused on Y2K nostalgia.
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    Retrieved from Walmart on August 15, 2023
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    Walmart taps into childhood desires with Y2K-themed summer experience

    A Summer Rewind tour hitting 33 U.S. cities includes freezer speakeasies, ball pits and Barbie photo stations as 2000s nostalgia continues to take hold.

    By • Aug. 15, 2023
  • Actor Kristin Chenoweth is seen sitting in a sound studio narrating Welch's Fruit Snacks' first-ever storybook, "Sometimes It's Not Stealing," while holding a box of fruit snacks.
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    Courtesy of Welch's Fruit Snacks
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    Welch’s OKs parents stealing Fruit Snacks in first-ever storybook

    “Sometimes It’s Not Stealing,” narrated by actor Kristin Chenoweth, playfully makes a case for parents who indulge in their children’s fruit snacks.

    By • Aug. 15, 2023
  • A Michaels shopping bag with Halloween-themed items
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    Permission granted by Michaels
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    Michaels refreshes brand identity

    Supported by three new ad spots, the craft retailer’s brand revamp is already underway and marks the company’s 50th anniversary.

    By Nate Delesline III • Aug. 14, 2023
  • Examples of Instacart's interface.
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    Courtesy of Instacart
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    Instacart focuses on savings for largest back-to-school push yet

    “You’ve Got This, Parents” highlights the company’s new co-marketing solution with tie-ups from brands like Yoplait, Lunchables and Babybel.

    By • Aug. 14, 2023
  • Comedian Kevin Hart sits at a bar in a black jacket in a new ad for online sportsbook DraftKings.
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    Permission granted by DraftKings
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    DraftKings tells bettors ‘the crown is yours’ in latest Kevin Hart ads

    CMO Stephanie Sherman said past marketing with the comedian, including a recent Super Bowl ad, has helped communicate DraftKings’ value.

    By Aaron Baar • Aug. 14, 2023
  • Linda Yaccarino speaks onstage during Seat At The Table on March 23, 2022 in New York City.
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    Cindy Ord/Getty Images for The Female Quotient via Getty Images
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    X’s new CEO hire has done little to stem brand exodus, report says

    Over one-third of brands advertising on the platform in May, when Linda Yaccarino took the reins, did not return in June, MediaRadar found.

    By • Aug. 11, 2023