Brand Strategy: Page 38
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Courtesy of Anheuser-Busch
Bud Light remains in the crosshairs as AB InBev makes Super Bowl plans
Anheuser-Busch will air two and a half minutes of national advertising during the big game as it looks to rebound from controversy.
By Chris Kelly • Jan. 25, 2024 -
Courtesy of Heinz
Heinz celebrates diners who wait for its ketchup in global campaign
Created with Chilean agency 1984, the marketer’s largest effort since unifying its global creative strategy shows that “true love waits” — for ketchup.
By Chris Kelly • Jan. 25, 2024 -
Explore the Trendlineâž”
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Courtesy of Mars Wrigley
M&Ms celebrates (almost) Super Bowl champions with diamond-encrusted ring
As part of its big game push, the candy brand is giving three NFL Hall of Famers rings fit with factory-made diamonds forged from peanut butter.
By Sara Karlovitch • Jan. 24, 2024 -
Courtesy of 11:11 Media
Hilton checks in to Paris Hilton’s Roblox world for loyalty push
The activation demonstrates brands are still exploring ways to draw value from the metaverse even as the technology has lost some of its buzz.
By Chris Kelly • Jan. 23, 2024 -
Courtesy of Solo Brands, Inc
Solo Stove names new brand ambassadors on tails of Snoop Dogg stumble
The smokeless fire pit marketer is looking to turn a new leaf with partners who better represent its outdoor lifestyle positioning.
By Peter Adams • Updated Jan. 30, 2024 -
Permission granted by Coors Light
Coors Light’s silver bullet train returns for Super Bowl with seats for fans
Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z.
By Peter Adams • Jan. 23, 2024 -
Permission granted by Team Whistle
Finish brings football rivalries to the kitchen with Team Whistle
An online sweepstakes pitting football cities’ popular dishes against each other is teamed with co-branded episodes of Team Whistle’s “Home Team.”
By Jessica Hammers • Jan. 22, 2024 -
Getty Images
Data-driven marketing investments to top $36B in 2024, report finds
A new forecast from Winterberry Group expects momentum to recover from a fallow 2023, although strong top-line growth doesn’t tell the full story.
By Peter Adams • Jan. 22, 2024 -
Courtesy of MiraLAX
‘Broad City’ duo reunite to help MiraLAX lighten load of ‘The Gut Gap’
Abbi Jacobson and Ilana Glazer wrote and star in content inspired by the high frequency of stress and constipation faced by millennial women.
By Chris Kelly • Jan. 22, 2024 -
Courtesy of Solo Stove
Solo Stove’s viral Snoop Dogg partnership fails to spark up sales
Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures.
By Peter Adams • Updated Jan. 30, 2024 -
Retrieved from Dr. Squatch on January 18, 2024
ColumnCampaign Trail: Dr. Squatch uses hypnosis to inspire ‘​​Big Bricc Energy’
The digitally native men’s grooming brand goes beyond raunchy puns to address men's mental health through hypnotic videos.
By Chris Kelly • Jan. 19, 2024 -
Permission granted by Frito-Lay North America
Tostitos’ pop-up heads to Super Bowl with meals served by Kirk Cousins
Consumers can enter an Instagram sweepstakes for the chance to win game tickets and a visit to the Tost by Tostitos casual dining concept.
By Peter Adams • Jan. 18, 2024 -
Courtesy of Snapchat
Snap brings AR try-on experience to San Francisco art exhibit
Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.
By Aaron Baar • Jan. 18, 2024 -
Courtesy of Saucony
Saucony outpaces doom scrolling with new running challenge
The shoemaker is hoping to turn the distance the average consumer scrolls — the equivalent of three marathons a year — into real movement.
By Sara Karlovitch • Jan. 17, 2024 -
Getty Images
‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier
The in-store experience was positioned as a broadcast TV-sized opportunity at NRF’s Big Show, but not everyone seemed convinced.
By Peter Adams • Jan. 17, 2024 -
Courtesy of Tums
DraftKings, Tums team for food-focused Super Bowl picks game
Tums Prop Bites allows consumers to place free picks on the details of the big game’s most popular foods for the chance to win part of a $10,000 prize.
By Aaron Baar • Jan. 17, 2024 -
Courtesy of Anheuser-Busch InBev
Michelob Ultra named sponsor of Team USA through 2028 Olympics
The brand’s growing roster of sports partnerships shows it is reaching out to a wide audience of fans.
By Sara Karlovitch • Jan. 16, 2024 -
Getty Images
Deep DiveHow generative AI could solve the cookie deprecation puzzle in 2024
Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie.
By Chris Kelly • Jan. 16, 2024 -
Courtesy of Tito's Handmade Vodka
Tito’s vodka rolls out autonomous Spokescart in first major brand platform
The understated but “slightly cheeky” bar cart concept intends to strengthen Tito’s position against a growing number of celebrity-backed rivals.
By Peter Adams • Jan. 12, 2024 -
Getty Images
Global mobile ad spend to reach $402B in 2024 fueled by social, creators
The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.
By Aaron Baar • Jan. 11, 2024 -
Courtesy of PepsiCo
Bubly hydrates Dry January participants with ‘press for bubly’ button
Leveraging LTE and GPS technology, winners of the novelty button can press it to have Bubly sparkling water delivered to their doorstep.
By Jessica Hammers • Jan. 11, 2024 -
Courtesy of PepsiCo
Pepsi Wild Cherry courts aging millennials as flavored soda sales pop
The campaign recognizes the group’s tamer perceptions of what’s “wild” and focuses on women who are driving growth in a key segment.
By Peter Adams • Jan. 11, 2024 -
Getty Images
Deep DiveInside the creator marketing trends expected to go viral in 2024
Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential.
By Jessica Hammers • Jan. 11, 2024 -
Permission granted by Taco Bell Corp.
Taco Bell stages Las Vegas fan experience ahead of Super Bowl LVIII
A gathering in the style of tech conferences will preview new products and partnerships coming in 2024, all against a big game backdrop.
By Peter Adams • Jan. 10, 2024 -
Courtesy of Papa Johns
How Papa Johns plans to boost margins, store-level profitability
The second phase of the pizza chain’s Back to Better initiative includes a new marketing strategy and $20 million investment.
By Julie Littman • Jan. 10, 2024
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