Albertsons reinventing digital circulars with Meta pilot

For the trial, the grocer’s retail media arm is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram.

By Catherine Douglas Moran • July 12, 2023

7-Eleven debuts digital collectibles

Customers can mix their favorite Slurpee flavors in a virtual Vibe Check Machine to get the collectible, which can be minted as an NFT.

By Jessica Loder • July 12, 2023

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

PepsiCo deepens soccer ties with EA Sports partnership

The multi-year, global tie-up elevates flagship brands Pepsi, Lay’s and Gatorade as partners of the forthcoming EA Sports FC video game.

By Sara Karlovitch • July 12, 2023

Target elevates 17-year veteran to CMO

Lisa Roath's appointment comes as the retailer faces slowed sales growth and an ongoing controversy over its Pride collection.

By Chris Kelly • July 12, 2023

Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench

The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond.

By Chris Kelly , Shaun Lucas • July 11, 2023

6 campaigns that broke through the creative rut of H1 2023

Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.

By Peter Adams , Jessica Deyo • July 11, 2023

Marketing in 2023: H1 by the numbers

Measurement uncertainty, budget changes and platform shifts were top of mind.

By Jasmine Ye Han • July 11, 2023

Taco Bell revives coin drop game from aughts to boost mobile app

The chain is again tapping into nostalgia and a retro style as part of its latest rewards program push.

By Chris Kelly • July 11, 2023

Amazon launches TikTok game show for Prime Day

During the one-day event, TikTokers will participate in a game show while viewers work together in the comments to unlock special deals.

By Sara Karlovitch • July 11, 2023

Why CMOs should adopt the mindset of a futurist

Predicting the future can be a fool’s errand, but CMOs that make decisions under uncertainty will differentiate themselves, says Gartner’s Lizzy Foo Kune.

By Lizzy Foo Kune • July 11, 2023

T-Mobile gears up for MLB All-Star game with AR and drones

In a first for the baseball league, a drone camera over the field will transmit live video over 5G to programming on MLB.com, Facebook and Twitter.

By Aaron Baar • July 10, 2023

Truly Hard Seltzer launches zero gravity pop-up bar

The Boston Beer Company brand is looking to break through an increasingly crowded hard alternative category with a splashy experiential activation.

By Chris Kelly • July 10, 2023

How Heineken disrupted the staid non-alcoholic beer industry

While the brand was the best-selling offering in the category in 2022, Heineken 0.0 wasn’t always a sure thing for the Netherlands-based brewer. 

By Christopher Doering • July 10, 2023

Campaign Trail: Samsonite taps into nostalgia for golden age of travel

Gen Z and millennial consumers saw the brand as one their parents favored, an insight that informed a campaign created with ad agency Iris.

By Chris Kelly • July 7, 2023

Yum Brands inks AI-powered customer data partnership

Treasure Data will collect first-, second- and third-party data for the restaurant company to create “a single view of a customer across multiple brands.”

By Aneurin Canham-Clyne • July 6, 2023

Premier League throws in AR trophy hunt for US soccer tournament

Fans can use a map to search for 20 trophies hidden within the tournament’s five U.S. host cities for the chance to win a variety of prizes.

By Aaron Baar • July 6, 2023

NYT’s Wordle debuts new mobile ad format with DoorDash

The delivery service is the first to use new placements, which include interstitial video and display ads that appear once a user presses “play.”

By Jessica Deyo • July 6, 2023

The Body Shop teams with HeadCount to continue purpose-driven work

The beauty retailer's roster of youth activists will utilize livestreams, digital storytelling and live events to spread the word about voting access.

By Chris Kelly • July 6, 2023

NASCAR rides with major sponsors like Coca-Cola for 75th anniversary campaign

Busch Light, Coca-Cola, Geico and Xfinity have, for the first time, come together with NASCAR for a campaign spanning numerous touch points.

By Sara Karlovitch • July 6, 2023

Meta launches Threads, provides insights into coming elements

It looks clean, functional, and it could be a viable Twitter alternative.

By Andrew Hutchinson • July 5, 2023

Budweiser resurfaces #BringHomeTheBud for Women’s World Cup

The brand debuted an ad that features Leo Messi watching tournament footage projected on cargo containers of Budweiser.

By Aaron Baar • Updated July 11, 2023

Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’

The Kimberly-Clark brand will give four consumers $10,000 each and a pair of Cottonelle joggers in exchange for generating social content.

By Chris Kelly • July 5, 2023

The biggest rebrands and refreshes of 2023 so far

In an otherwise muted year, brand refreshes could lay the groundwork for a marketing resurgence once short-term uncertainty eases.

By Peter Adams • July 5, 2023

Jack in the Box, Corona kick back for summer with help from Snoop Dogg

The ubiquitous brand ambassador serves as guide for an experience consumers can access by scanning QR codes on Corona products.

By Peter Adams • June 30, 2023

Taco Bell promotes global chief brand officer to CEO

Sean Tresvant led much of the brand’s strategy since joining in 2022. He will replace Mark King, who served as CEO since 2019.

By Aneurin Canham-Clyne • June 30, 2023