Brand Strategy: Page 40

  • A person using their mobile phone to record a video of themselves.
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    Tirachard via Getty Images
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    Opinion

    What brands should know about the FTC’s updated Endorsement Guides

    The latest changes could impact marketers that team with social media influencers, according to Lauren Carey, an associate at Lewis Rice.

    By Lauren Carey • Aug. 16, 2023
  • Inside a Papa Johns location
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    Permission granted by Papa Johns
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    Papa Johns readies creative, media agency reviews

    The pizza chain is looking to accelerate an analytics-led approach to marketing as it eyes post-COVID consumers.

    By • Aug. 16, 2023
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • A rending of 7-Eleven's Fortnite meetup.
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    Courtesy of 7-Eleven
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    7-Eleven drives in the metaverse with Fortnite activation

    As part of the campaign, consumers will be sent on a branded scavenger hunt with the chance to win prizes like a custom gaming chair.

    By • Aug. 15, 2023
  • The website for the Ritz-Carlton's New York hotel features big text reading "New York" and immersive photography.
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    Courtesy of Marriott International
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    Ritz-Carlton revamps digital experience to reflect ‘fresh era’ for the brand

    The new website’s magazine-style, mobile-friendly format includes editorial content and video components.

    By Michele Laufik • Aug. 15, 2023
  • Concept art of Walmart's Summer Rewind experience that is focused on Y2K nostalgia.
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    Retrieved from Walmart on August 15, 2023
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    Walmart taps into childhood desires with Y2K-themed summer experience

    A Summer Rewind tour hitting 33 U.S. cities includes freezer speakeasies, ball pits and Barbie photo stations as 2000s nostalgia continues to take hold.

    By • Aug. 15, 2023
  • Actor Kristin Chenoweth is seen sitting in a sound studio narrating Welch's Fruit Snacks' first-ever storybook, "Sometimes It's Not Stealing," while holding a box of fruit snacks.
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    Courtesy of Welch's Fruit Snacks
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    Welch’s OKs parents stealing Fruit Snacks in first-ever storybook

    “Sometimes It’s Not Stealing,” narrated by actor Kristin Chenoweth, playfully makes a case for parents who indulge in their children’s fruit snacks.

    By • Aug. 15, 2023
  • A Michaels shopping bag with Halloween-themed items
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    Permission granted by Michaels
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    Michaels refreshes brand identity

    Supported by three new ad spots, the craft retailer’s brand revamp is already underway and marks the company’s 50th anniversary.

    By Nate Delesline III • Aug. 14, 2023
  • Examples of Instacart's interface.
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    Courtesy of Instacart
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    Instacart focuses on savings for largest back-to-school push yet

    “You’ve Got This, Parents” highlights the company’s new co-marketing solution with tie-ups from brands like Yoplait, Lunchables and Babybel.

    By • Aug. 14, 2023
  • Comedian Kevin Hart sits at a bar in a black jacket in a new ad for online sportsbook DraftKings.
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    Permission granted by DraftKings
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    DraftKings tells bettors ‘the crown is yours’ in latest Kevin Hart ads

    CMO Stephanie Sherman said past marketing with the comedian, including a recent Super Bowl ad, has helped communicate DraftKings’ value.

    By Aaron Baar • Aug. 14, 2023
  • Linda Yaccarino speaks onstage during Seat At The Table on March 23, 2022 in New York City.
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    Cindy Ord/Getty Images for The Female Quotient via Getty Images
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    X’s new CEO hire has done little to stem brand exodus, report says

    Over one-third of brands advertising on the platform in May, when Linda Yaccarino took the reins, did not return in June, MediaRadar found.

    By • Aug. 11, 2023
  • Two people walk out of a coffee shop, each holding coffees, wearing Aerie clothing as part of the retailer's fall 2023 campaign.
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    Courtesy of Aerie
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    Aerie rallies New York City’s ‘hidden gems’ for pop-up marketplace

    The effort promotes the retailer’s fall collection and supports a “reintroduction” of its intimate apparel business, according to CMO Stacey McCormick.

    By • Aug. 11, 2023
  • A billboard featuring former San Francisco 49ers quaterback Colin Kaepernick is displayed on the roof of the Nike Store on September 5, 2018 in San Francisco, California.
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    Justin Sullivan via Getty Images
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    DEI still a strong strategy despite backlash — here’s what the numbers say

    Recent controversies have marketers questioning diversity, equity and inclusion efforts, but a Kantar report suggests the benefits far outweigh the negatives.

    By • Aug. 11, 2023
  • Futuristic illustration of a figure against a blue and black backdrop wearing a headset that says "metaverse loading" on the frames
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    photoman via Getty Images
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    Bain: Metaverse could be $900B biz by 2030, even as hype dies down

    The once buzzy space could eventually be a force to reckon with, even as tech companies and the marketing world have switched focus to generative AI.

    By • Aug. 10, 2023
  • Toms shoes are pictured in a store display.
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    Rachel Murray/Getty Images for Amazon via Getty Images
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    Q&A

    Toms exec talks about new sustainability strategies, ThredUp partnership

    Amy Smith, chief brand officer, says the company is focusing on tackling issues in “our own backyard,” such as access to mental health.

    By Laurel Deppen • Aug. 9, 2023
  • La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh
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    Retrieved from La-Z-Boy on August 08, 2023
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    La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh

    In addition to a national ad campaign, the brand created The Decliner, a recliner that generates a cancellation excuse via SMS by pulling its handle.

    By • Aug. 9, 2023
  • McDonald's Presents... the As Featured In Meal
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    Courtesy of McDonald's USA
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    McDonald’s flaunts history of pop culture cameos in latest meal ploy

    Customers can scan Sweet N’ Sour Sauce packets that come with the As Featured In Meal to access exclusive Marvel content on Snapchat.

    By • Aug. 9, 2023
  • Pepsi Zero Sugar named ‘Official Zero’ of the NFL
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    Courtesy of PepsiCo
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    Pepsi Zero Sugar named ‘Official Zero’ of the NFL

    The partnership comes as some league players prepare to take the field sporting jerseys bearing #0 for the first time.

    By • Aug. 9, 2023
  • An envelope and document related to Taco Bell's petition to eliminate trademarks over Taco Tuesday sit on a desk next to a purple pencil and pen.
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    Permission granted by Taco Bell Corp.
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    Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab

    The chain spells out its previously announced $5 million Taco Tuesday tab in collaboration with DoorDash and more than 20,000 Mexican restaurants.

    By • Updated Sept. 5, 2023
  • Two hotdogs meant to look like legs in front of an inflatable pool.
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    Courtesy of Oscar Mayer
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    Oscar Mayer joins social media’s ‘hot dog or legs’ debate

    An extension of its “Keep it Oscar” platform, the effort will elevate the Kraft Heinz brand’s products in hopes of tying them to a trend popular on TikTok.

    By • Aug. 8, 2023
  • American Eagle Back to School 2023 Campaign featuring Maddie & Kenzie Ziegler.
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    Courtesy of American Eagle
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    Deep Dive

    Back-to-school 2023: Can marketing transcend the turbulence?

    Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture.

    By • Aug. 8, 2023
  • Jim Gaffigan holds a microphone inside a Walmart.
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    Courtesy of Straight Talk Wireless
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    Straight Talk Wireless stands up to competition with Jim Gaffigan spot

    A 30-second ad features the comedian, who is seen taking over a Walmart to promote the cost-effectiveness of the carrier’s new family plan.

    By • Aug. 7, 2023
  • Budweiser and Bud Light cans
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    Thai Phi Le/Marketing Dive
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    AB InBev shifts focus to core consumer as Bud Light woes ding US revenue

    Comments made during the company’s earnings call suggest a more politically neutral, sports-focused brand identity for the light beer going forward.

    By • Aug. 4, 2023
  • Joey Fatone, Nick Lachey, Joey McIntyre and Wanya Morris unite as "Boys No More" for CSAA Insurance Group
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    Courtesy of CSAA Insurance Group
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    Column

    Campaign Trail: CSAA Insurance unites boy band vets as ‘Boys No More’

    Deloitte Digital and Heavy Duty Projects brought together pop culture icons for a pitch-perfect song and video that tap into nostalgia.

    By • Aug. 4, 2023
  • The Metropolitan Museum of Art and Verizon's promotional image for its Replica app.
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    Courtesy of The Metropolitan Museum of Art
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    Verizon and The Met partner to bring historical items to Roblox

    Museum visitors can download a free app, Replica, and use it to scan various objects that can be turned into digital collectibles.

    By Aaron Baar • Aug. 3, 2023
  • Instagram Connections short film
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    Courtesy of Meta
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    Instagram celebrates Gen Z connections in short film-led campaign

    The Meta-owned platform seeks to show how it can help foster connection for Gen Z users who have moved toward TikTok in the last few years.

    By • Aug. 3, 2023