Michaels refreshes brand identity

Supported by three new ad spots, the craft retailer’s brand revamp is already underway and marks the company’s 50th anniversary.

By Nate Delesline III • Aug. 14, 2023

Instacart focuses on savings for largest back-to-school push yet

“You’ve Got This, Parents” highlights the company’s new co-marketing solution with tie-ups from brands like Yoplait, Lunchables and Babybel.

By Sara Karlovitch • Aug. 14, 2023

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

DraftKings tells bettors ‘the crown is yours’ in latest Kevin Hart ads

CMO Stephanie Sherman said past marketing with the comedian, including a recent Super Bowl ad, has helped communicate DraftKings’ value.

By Aaron Baar • Aug. 14, 2023

X’s new CEO hire has done little to stem brand exodus, report says

Over one-third of brands advertising on the platform in May, when Linda Yaccarino took the reins, did not return in June, MediaRadar found.

By Peter Adams • Aug. 11, 2023

Aerie rallies New York City’s ‘hidden gems’ for pop-up marketplace

The effort promotes the retailer’s fall collection and supports a “reintroduction” of its intimate apparel business, according to CMO Stacey McCormick.

By Jessica Hammers • Aug. 11, 2023

DEI still a strong strategy despite backlash — here’s what the numbers say

Recent controversies have marketers questioning diversity, equity and inclusion efforts, but a Kantar report suggests the benefits far outweigh the negatives.

By Sara Karlovitch • Aug. 11, 2023

Bain: Metaverse could be $900B biz by 2030, even as hype dies down

The once buzzy space could eventually be a force to reckon with, even as tech companies and the marketing world have switched focus to generative AI.

By Chris Kelly • Aug. 10, 2023

Toms exec talks about new sustainability strategies, ThredUp partnership

Amy Smith, chief brand officer, says the company is focusing on tackling issues in “our own backyard,” such as access to mental health.

By Laurel Deppen • Aug. 9, 2023

La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh

In addition to a national ad campaign, the brand created The Decliner, a recliner that generates a cancellation excuse via SMS by pulling its handle.

By Chris Kelly • Aug. 9, 2023

McDonald’s flaunts history of pop culture cameos in latest meal ploy

Customers can scan Sweet N’ Sour Sauce packets that come with the As Featured In Meal to access exclusive Marvel content on Snapchat.

By Peter Adams • Aug. 9, 2023

Pepsi Zero Sugar named ‘Official Zero’ of the NFL

The partnership comes as some league players prepare to take the field sporting jerseys bearing #0 for the first time.

By Sara Karlovitch • Aug. 9, 2023

Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab

The chain spells out its previously announced $5 million Taco Tuesday tab in collaboration with DoorDash and more than 20,000 Mexican restaurants.

By Peter Adams • Updated Sept. 5, 2023

Oscar Mayer joins social media’s ‘hot dog or legs’ debate

An extension of its “Keep it Oscar” platform, the effort will elevate the Kraft Heinz brand’s products in hopes of tying them to a trend popular on TikTok.

By Sara Karlovitch • Aug. 8, 2023

Back-to-school 2023: Can marketing transcend the turbulence?

Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture.

By Jessica Hammers • Aug. 8, 2023

Straight Talk Wireless stands up to competition with Jim Gaffigan spot

A 30-second ad features the comedian, who is seen taking over a Walmart to promote the cost-effectiveness of the carrier’s new family plan.

By Sara Karlovitch • Aug. 7, 2023

AB InBev shifts focus to core consumer as Bud Light woes ding US revenue

Comments made during the company’s earnings call suggest a more politically neutral, sports-focused brand identity for the light beer going forward.

By Sara Karlovitch • Aug. 4, 2023

Campaign Trail: CSAA Insurance unites boy band vets as ‘Boys No More’

Deloitte Digital and Heavy Duty Projects brought together pop culture icons for a pitch-perfect song and video that tap into nostalgia.

By Chris Kelly • Aug. 4, 2023

Verizon and The Met partner to bring historical items to Roblox

Museum visitors can download a free app, Replica, and use it to scan various objects that can be turned into digital collectibles.

By Aaron Baar • Aug. 3, 2023

Instagram celebrates Gen Z connections in short film-led campaign

The Meta-owned platform seeks to show how it can help foster connection for Gen Z users who have moved toward TikTok in the last few years.

By Chris Kelly • Aug. 3, 2023

WPP tunes into Spotify’s first-party data with new global partnership

The pact includes an integration with WPP’s Choreograph unit, with the goal of helping clients develop more effective audio campaigns.

By Peter Adams • Aug. 3, 2023

Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign

Digital out-of-home ads in the U.S. and U.K. and tie-ups with a slew of TikTok creators are designed to promote the convenience of Apple Pay.

By Jessica Hammers • Aug. 3, 2023

White Claw encourages consumers to take time off this summer

A majority of employed Americans have not planned a vacation this summer, a situation the hard seltzer brand seeks to remedy with an Instagram contest.

By Sara Karlovitch • Aug. 3, 2023

Molson Coors eyes $100M marketing spend hike to sustain brand momentum

C-stores, where the company has historically under-indexed, are one target as the marketer continues to benefit from rival AB Inbev’s struggles.

By Peter Adams • Aug. 2, 2023

What marketers need to know about Gen Alpha

The cohort of “digital ninjas” is even more committed to purpose, gaming and technology than the digital natives of Gen Z, per a Razorfish study.

By Chris Kelly • Aug. 2, 2023

How Albertsons is gamifying summer savings

The grocery company's Flavor Adventure online game lets shoppers play to unlock recipes, digital coupons, sweepstakes entries and prizes.

By Catherine Douglas Moran • Aug. 1, 2023