Brand Strategy: Page 41

  • Pizza Hut heads underground for "Teenage Mutant Ninja Turtles" movie tie-up
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    Courtesy of Pizza Hut
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    Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up

    Along with delivering pizzas to subway stations, the chain’s campaign includes an AR game, a co-branded TV spot and in-movie integrations.

    By • June 21, 2023
  • Coin stacks sitting on blue financial graph background.
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    MicroStockHub via Getty Images
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    ANA: 15% of programmatic ad spend is wasted on click-bait websites

    Programmatic campaigns tend to have “incomprehensible” scale, with the ANA stating that marketers could save $13 billion by implementing better practices.

    By • June 20, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Patrick Mahomes sits with a bear.
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    Courtesy of Molson Coors
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    Coors Light and Patrick Mahomes promote Bear to dodge NFL rules

    The quarterback stars in a 60-second spot promoting the play on words, while consumers online can purchase a golf club cover resembling the bear. 

    By • June 20, 2023
  • A Chips Ahoy! themed yacht motors through a harbor
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    Courtesy of Chips Ahoy
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    Chips Ahoy! updates marketing recipe to stay relevant with Gen Z

    Placing animated cookie spokesperson Chip on different digital platforms and planning a themed yacht party are two of the ways the brand is staying fresh.

    By Aaron Baar • June 20, 2023
  • Lisa Loeb remade "Stay (I Missed You)" as part of campaign around Old Bay Goldfish
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    Courtesy of Campbell Soup Company
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    Why brands like Wendy’s are remixing old songs into new jingles

    Uber, Pepperidge Farm and others have tapped musicians to recreate their hits with brand-referencing lyrics in a push to engage both millennials and Gen Z.

    By • June 20, 2023
  • Domino's Pinpoint Delivery
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    Courtesy of Domino's Pizza
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    Domino’s delivers anywhere on the map with latest tech innovation

    Pinpoint Delivery leverages Google Maps to evolve the chain's groundbreaking Hotspots feature and will be promoted via an integrated campaign.

    By • June 19, 2023
  • Smirnoff's colorful new ads promote inclusivity as part of its 'We Do We' campaign
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    Permission granted by Smirnoff
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    Smirnoff’s big brand strategy shakeup is all about inclusion

    A global campaign developed with new AOR McCann New York combats a “joy recession” stemming from feelings of isolation and disconnection.

    By • June 16, 2023
  • Pride Month apparel is seen on display at a Target store on June 06, 2023 in Austin, Texas.
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    Brandon Bell/Getty Images via Getty Images
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    LGBTQ+ marketing is in crisis — here’s what the numbers say

    With Target caving to pressure surrounding LGBTQ+ themed merchandise, a Bospar report examines how Americans feel about purpose-driven marketing.

    By • June 16, 2023
  • Bodybuilders shaking Airheads bars
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    Courtesy of Perfetti Van Melle
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    Airheads puts TikTok trend to the test with muscle-fueled Shake Factory

    A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process.

    By Aaron Baar • June 15, 2023
  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images
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    Pinterest doubles down on vertical video for seasonal ad strategy

    A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons. 

    By • June 15, 2023
  • A group of runners floats in the air as part of a new Hoka campaign from agency Anomaly.
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    Permission granted by Hoka
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    Hoka’s new high-flying ads look to build on $1B sales momentum

    Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration.

    By • June 15, 2023
  • On the brown tile floor of an indoor soccer pitch, a white scuffed up gear bag with the word PUMA sits behind a pair of blue and white soccer cleats. One cleat leans against a soccer ball.
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    Courtesy of Puma
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    Puma’s global brand chief to exit amid marketing reorganization

    As part of the restructuring, the athletic brand is moving its marketing organization from Boston to Germany.

    By Nate Delesline III • June 14, 2023
  • A yellow Nike storefront with a mural of runners on the outside.
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    Courtesy of Nike
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    Nike broadens focus to holistic fitness with ‘Well Collective’

    The athletics giant will expand content and programming to cover nutrition, mindfulness and more as it embraces a broader definition of sport.

    By Cara Salpini • June 14, 2023
  • Pepsi
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    Courtesy of Pepsi
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    Pepsi, Burger King reclaim brand value with smart advertising, report finds

    While the tech category remained at the top of Kantar’s latest BrandZ rankings, some of the biggest success stories came from legacy companies.

    By • June 14, 2023
  • A paper rocket ship craft made as part of Crayola's tie-up with TheSoul Publishing, 5-MinuteCrafts
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    Permission granted by TheSoul Publishing
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    Crayola extends content strategy to Pinterest, TikTok following strong YouTube results

    A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours.

    By • June 14, 2023
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    Dimitrios Kambouris via Getty Images
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    How Absolut aims to grow LGBTQ+ allyship among consumers, businesses

    A new global initiative includes an online guide and certification program for bars and restaurants as Pride-themed marketing comes under heavy fire.

    By • June 13, 2023
  • Guy Fieri and Sammy Hagar stand behind a bar raising glasses of spirits.
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    Courtesy of Santo Spirits
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    Santo Spirits launches Web3 loyalty program

    Founded by Sammy Hagar and Guy Fieri, the spirits company is rewarding members with an array of digital collectibles ahead of a new product launch.

    By • June 13, 2023
  • A J. Crew virtual store.
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    Courtesy of J. Crew
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    J. Crew opens virtual store

    The beach house experience features six themed rooms for shoppers to browse, and includes a quiz, a scavenger hunt and former catalog images.

    By Tatiana Walk-Morris • June 13, 2023
  • Heinz 15 Minutes of Flavor art featuring Rebecca Black, William Hung and Kyle Craven
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    Courtesy of Heinz
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    Heinz connects with past viral stars for new sauce drops

    To promote limited-time sauces, the brand enlisted internet celebs like Rebecca Black and William Hung for assets across TikTok and Instagram.

    By • June 13, 2023
  • 7-Eleven Slurpee rebrand campaign
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    Courtesy of 7-Eleven
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    7-Eleven refreshes Slurpee with ‘Anything Flows’ campaign

    Each of four new TV spots focuses on a different Slurpee flavor and features a diverse cast of individuals that embrace self-expression.

    By • June 12, 2023
  • Two people, one dressed as a caveman and the other manning a grill, enjoy Impossible Burgers.
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    Courtesy of Impossible Foods
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    Impossible Foods taps Terry Crews’ agency Super Serious for national campaigns

    The two campaigns mark the debut of Super Serious and see Impossible using humor to adopt a more inclusive and approachable tone.

    By • June 12, 2023
  • An individual using a green wheelchair attempts a flip above Degree branded crash pads.
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    Courtesy of Unilever
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    Degree crashes onto social media to encourage testing limits

    A new campaign stars influencers like wheelchair athlete Aaron “Wheelz” Fotheringham and features safety equipment emblazoned with branding.

    By • June 9, 2023
  • Ikea's 19-foot statue of its FRAKTA bag, which it connected to an augmented reality experience.
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    Permission granted by Ikea
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    Ikea plans 19-foot bag statue in New York tied to AR experience

    The behemoth replica of its blue Frakta bag will be embedded with QR codes that link to an AR experience to dole out exclusive offers. 

    By Aaron Baar • Updated June 12, 2023
  • An image of Ariana Madix of "Vanderpump Rules" promoting BIC's EasyRinse razors for its "All Shave. No Clog." campaign.
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    Permission granted by BIC
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    Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’

    A witty collaboration with cast member Ariana Madix set the highest social media engagement for BIC’s razor division within the past two years.

    By • June 8, 2023
  • People playing pickleball.
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    LPETTET/E+ via Getty Images
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    Toyota signs on as first official auto partner of Major League Pickleball

    The deal, which promotes the 2023 Prius, comes as MLP has quadrupled its number of official sponsorships and drawn major athlete investors.

    By • Updated June 8, 2023