Brand Strategy: Page 42

  • Budweiser's "Bring Home the Bud" campaign image that reads, "Who Will Bring Home The Bud?"
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    Courtesy of Budweiser
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    Budweiser resurfaces #BringHomeTheBud for Women’s World Cup

    The brand debuted an ad that features Leo Messi watching tournament footage projected on cargo containers of Budweiser.

    By Aaron Baar • Updated July 11, 2023
  • Cottonelle Partners with Actor and Comedian Ken Jeong as Brand's First-Ever "Assvertiser"
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    Courtesy of Kimberly-Clark Corporation
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    Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’

    The Kimberly-Clark brand will give four consumers $10,000 each and a pair of Cottonelle joggers in exchange for generating social content.

    By • July 5, 2023
  • A data center server room. Explore the Trendline➔
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    sefa ozel via Getty Images
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • Pepsi
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    Courtesy of Pepsi
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    The biggest rebrands and refreshes of 2023 so far

    In an otherwise muted year, brand refreshes could lay the groundwork for a marketing resurgence once short-term uncertainty eases.

    By • July 5, 2023
  • Concept art shows a Jack in the Box location decorated to be Snoop Dogg-themed
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    Retrieved from Jack in the Box on June 30, 2023
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    Jack in the Box, Corona kick back for summer with help from Snoop Dogg

    The ubiquitous brand ambassador serves as guide for an experience consumers can access by scanning QR codes on Corona products.

    By • June 30, 2023
  • A portrait of Sean Tresvant, Taco Bell's incoming CEO.
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    Courtesy of Taco Bell
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    Taco Bell promotes global chief brand officer to CEO

    Sean Tresvant led much of the brand’s strategy since joining in 2022. He will replace Mark King, who served as CEO since 2019.

    By Aneurin Canham-Clyne • June 30, 2023
  • Digital illustration of Fenty products for Roblox.
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    Courtesy of Fenty Beauty, Fenty Skin
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    Fenty Beauty launches product creation experience on Roblox

    Within the virtual gaming environment, players can also go on scavenger hunts, explore mazes and learn more about the brand’s most popular products.

    By Tatiana Walk-Morris • June 30, 2023
  • Denny's is bringing on a new exec to lead its information technology efforts.
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    Courtesy of Denny's
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    Denny’s gamifies loyalty program with monthly challenges

    Customers are rewarded based on completing certain tasks, such as eating at the chain four times in July to receive a free Grand Slam breakfast. 

    By Aneurin Canham-Clyne • June 29, 2023
  • A campaign image including music artists Flo Milli, Kari Faux, 2Rare and Maiya the Don for 7-Eleven's "Anything Flows" song.
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    Courtesy of 7-Eleven
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    7-Eleven, Flo Milli drop Slurpee-inspired track ‘Anything Flows’

    The chain is encouraging consumers on Instagram Reels and TikTok to put their own spin on the song for the chance to be featured in a future remix.

    By Aaron Baar • June 29, 2023
  • A 2021 Jeep Grand Cherokee goes through assembly at the Stellantis Detroit Assembly Complex-Mack on June 10, 2021 in Detroit, Michigan.
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    Bill Pugliano via Getty Images
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    Jeep owner Stellantis appoints first AOR for reaching Black audiences

    TKT & Associates will report to Stellantis North America’s head of merchandising and licensing, whose role will oversee multicultural marketing.

    By • June 29, 2023
  • A picture of Hennessy's limited-editon bottle against an urban background.
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    Courtesy of Hennessy
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    Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration

    The social-first Hennessy AI.bum Covers tool uses artificial intelligence to transform selfies into album covers that nod to various hip-hop eras.

    By • June 29, 2023
  • A person is seen sorting through fabrics next to a giant pile of textile waste ready for recycling.
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    Annabelle Chih/Getty Images via Getty Images
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    Fashion brands’ narrative on sustainability needs to change, UN says

    Vague language and practices are confusing for consumers and have created mistrust, the organization asserts in a new playbook.

    By Laurel Deppen • June 29, 2023
  • DoorDash screenshots
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    Permission granted by DoorDash
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    DoorDash launches biggest app update in its history

    New consumer features include a universal search bar, multiple carts, bottom navigation tabs and the ability to use SNAP/EBT online payments for groceries.

    By Julie Littman • June 28, 2023
  • Anheuser-Busch looks to move forward from backlash with people-focused campaign
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    Courtesy of Anheuser-Busch
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    Anheuser-Busch looks beyond backlash with people-focused campaign

    “That's Who We Are” comes as the brewer attempts to move forward from a months-long backlash and follows the launch of Bud Light's summer campaign.

    By • June 28, 2023
  • A silver sign on a brick wall identifies the Kroger Co. corporate headquarters.
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    Scott Olson via Getty Images
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    How Kroger’s in-housing push aims to raise the retail media bar

    A new self-service advertising platform comes at a point of growing pains for the channel where many brands have become “reluctant” buyers.

    By • June 28, 2023
  • A women on a tablet with a suitcase next to her.
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    CentralITAlliance via Getty Images
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    Booking.com launches ChatGPT trip planning feature

    The company's app integrates the generative AI tool directly into its accommodation booking experience.

    By Jenna Graber • June 27, 2023
  • Pepsi partners with Joey Chestnut and the C.I.A. for Better With Pepsi
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    Courtesy of PepsiCo
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    Pepsi fuses ketchup and cola to strengthen link to hot dogs for July Fourth

    The sweet-but-tangy offering, which will be sampled at baseball stadiums, builds on a seasonal #BetterWithPepsi brand platform.

    By • June 27, 2023
  • Chick-fil-A's 'Code Moo' promotional image
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    Courtesy of Chick-fil-A
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    Chick-fil-A beefs up loyalty incentive with ‘Code Moo’ digital game

    The game, which is centered around sabotaging the chain’s fictitious “burger-slinging nemesis,” will dish out 2.5 million food rewards on a weekly basis.

    By • June 27, 2023
  • A stack of Oreo cookies next to the Super Mario packaging.
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    Courtesy of Mondelēz International, Inc.
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    Oreo and Super Mario team up to defeat Bowser with limited-edition cookie

    The Mondelēz brand and Nintendo franchise are releasing 16 limited-edition cookie embossments, with Bowser being the most rare.

    By • June 27, 2023
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    Scott Olson via Getty Images
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    General Mills names food specialist shop Ingredient as content marketing AOR

    The agency, which is also Minneapolis-based, has previously worked with several General Mills brands and boasts an in-house production studio.

    By • June 26, 2023
  • Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return
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    Courtesy of Taco Bell
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    Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return

    The chain will promote the spicy menu with a pre-recorded advice “Hot Line” featuring a celeb who made “that's hot” her catchphrase in the 2000s.

    By • Updated June 27, 2023
  • U by Kotex unapologetically normalizes periods
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    Courtesy of U by Kotex
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    Column

    Campaign Trail: U by Kotex unapologetically normalizes periods

    A bold, multichannel approach by the Kimberly-Clark brand ditches euphemisms as part of ongoing efforts to reduce stigmas around menstruation.

    By • June 23, 2023
  • Ad Net Zero's logo against a blurred nature background.
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    Courtesy of Ad Net Zero
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    Ad Net Zero sets new guidelines for sustainable media partners

    Supporters of the climate action program will have one year to set public net zero targets and are required to report progress annually.

    By • June 23, 2023
  • Digital image of a person above a floating city with floating Nike shoes.
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    Courtesy of Nike
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    Nike launches virtual gaming experience ‘Airphoria’ in Fortnite

    ​The brand seeks to integrate its products into the virtual world in its latest addition to an ongoing partnership with the popular video game.

    By Tatiana Walk-Morris • June 22, 2023
  • Niantic's new Rewarded AR in-game ads product, depicted with an example from CircleK
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    Courtesy of Niantic
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    Circle K pilots new Rewarded AR ads in Pokémon Go

    Developer Niantic is positioning the ad format as a way to deliver relevant offers within a gaming environment to drive brand awareness and loyalty.

    By • June 22, 2023
  • Global superstar, Stormzy, photographed holding a can of PepsiCo's Rockstar Energy Drink.
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    Courtesy of PepsiCo
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    Rockstar presses play with immersive Spotify concert series

    The PepsiCo brand’s in-app experience will include performances from musicians like Stormzy alongside five digital worlds that can be explored.

    By Aaron Baar • June 22, 2023