Under Armour revamps marketing approach as outlook worsens

The company plans to include more product marketing and to take greater advantage of brand ambassadors like Steph Curry.

By Cara Salpini • Nov. 8, 2023

Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking

A Twitch “Search-A-Thon” livestream is part of the brand’s efforts to convince Merriam-Webster that the maligned term is the word of the moment.

By Peter Adams • Nov. 8, 2023

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Diageo brand Buchanan’s blends old and new traditions in holiday campaign

The blended scotch whisky is celebrating Hispanic-Americans with a continuation of its “We are the Spirit of the 200%” campaign.

By Sara Karlovitch • Nov. 7, 2023

How Bomb Pop connects with tweens to boost sales

By tuning into TikTok, Snapchat and Roblox, the brand is able to build awareness with its target tween audience while also driving sales. 

By Aaron Baar • Nov. 7, 2023

Amazon embraces the joy of friendship for global holiday campaign

“Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.”

By Jessica Hammers • Nov. 7, 2023

What marketers can expect as Google rolls out AI asset generation for ads

The latest Performance Max feature allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today.

By Chris Kelly • Nov. 7, 2023

What brands must understand about the weight of social media

In an era marked by culture wars, the impact of a single post on a brand’s reputation cannot be underestimated, says Media.Monks’ Amy Luca.

By Amy Luca • Nov. 7, 2023

The right stuff: How Build-A-Bear is creating a cuddly (and lucrative) empire

The specialty retailer is landing record sales, enticing adult shoppers and sporting a plethora of store formats. It’s even made a holiday movie.

By Kaarin Moore • Nov. 7, 2023

Sam’s Club prioritizes emotions over sales in holiday ads

The move marks a strategic pivot by agency Arnold Worldwide away from traditional holiday marketing themes as economic uncertainties persist.

By Sara Karlovitch • Nov. 6, 2023

Foot Locker hypes up holidays with major brands, NBA stars

The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform.

By Chris Kelly • Nov. 6, 2023

Why augmented reality should be part of your holiday marketing strategy

Learn how you can elevate your holiday marketing with AR. Engage audiences, boost conversions and create unforgettable brand interactions.

By Diana Mendez, Content Marketing Manager at Niantic • Nov. 6, 2023

Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?

The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges.

By Peter Adams • Nov. 3, 2023

Coke boosts Santa-heavy holiday campaign with AI, digital experiences

The generative AI-fueled “Create Real Magic” platform will allow consumers to design digital holiday cards featuring Santa Claus and the brand’s polar bears.

By Chris Kelly • Updated Nov. 17, 2023

MLB revitalized sponsorships and the sport — here’s what the numbers say

Despite new rules and shorter games, team sponsorship revenue grew 23%, even as beer’s share of deals dropped 10%.

By Sara Karlovitch • Nov. 3, 2023

Home Depot, Vizio create shoppable content for the holidays

“Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.

By Aaron Baar • Nov. 2, 2023

Cutwater comes to the aid of holiday hosts with cocktail helpline

A holiday concierge from the AB InBev ready-to-drink cocktail brand is available by dialing 1-833-DRINK-CW and via its Instagram.

By Sara Karlovitch • Nov. 2, 2023

How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family

Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage.

By Chris Kelly • Nov. 2, 2023

Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers

Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play.

By Peter Adams • Nov. 2, 2023

Walmart reunites ‘Mean Girls’ to boost Black Friday push

Lindsay Lohan and company recreate scenes from the iconic teen comedy in the first of a series of ads created by a collective of Publicis agencies.

By Chris Kelly • Nov. 1, 2023

AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester

TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions.

By Chris Kelly • Nov. 1, 2023

Target lights up digital in holiday push that balances sentiment, value

The return of experiential activations after several years and a 20% increase in digital investments aim to drive home a message around affordability.

By Peter Adams • Nov. 1, 2023

Kim Kardashian’s Skims teams with NBA, WNBA after launching men’s line

Skims will handle creative for any marketing around the partnership, but the brand is also holding discussions with third-party agencies.

By Chris Kelly • Oct. 31, 2023

Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards

A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.

By Peter Adams • Oct. 31, 2023

Do CEOs understand modern marketing? 66% of CMOs say ‘no.’

As the role of the marketer continues to evolve, CEOs must work to clarify responsibilities and create a framework for measurement, per McKinsey.

By Chris Kelly • Oct. 30, 2023

Unlocking the true value of multishore operations: A deep dive into recruiting and cost efficiency

Discover how a strong recruiting team and cost-effective strategies can maximize the value of multishore operations.

Oct. 30, 2023