Brand Strategy: Page 43
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‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier
The in-store experience was positioned as a broadcast TV-sized opportunity at NRF’s Big Show, but not everyone seemed convinced.
By Peter Adams • Jan. 17, 2024 -
Courtesy of Tums
DraftKings, Tums team for food-focused Super Bowl picks game
Tums Prop Bites allows consumers to place free picks on the details of the big game’s most popular foods for the chance to win part of a $10,000 prize.
By Aaron Baar • Jan. 17, 2024 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of Anheuser-Busch InBev
Michelob Ultra named sponsor of Team USA through 2028 Olympics
The brand’s growing roster of sports partnerships shows it is reaching out to a wide audience of fans.
By Sara Karlovitch • Jan. 16, 2024 -
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Deep DiveHow generative AI could solve the cookie deprecation puzzle in 2024
Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie.
By Chris Kelly • Jan. 16, 2024 -
Courtesy of Tito's Handmade Vodka
Tito’s vodka rolls out autonomous Spokescart in first major brand platform
The understated but “slightly cheeky” bar cart concept intends to strengthen Tito’s position against a growing number of celebrity-backed rivals.
By Peter Adams • Jan. 12, 2024 -
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Global mobile ad spend to reach $402B in 2024 fueled by social, creators
The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.
By Aaron Baar • Jan. 11, 2024 -
Courtesy of PepsiCo
Bubly hydrates Dry January participants with ‘press for bubly’ button
Leveraging LTE and GPS technology, winners of the novelty button can press it to have Bubly sparkling water delivered to their doorstep.
By Jessica Hammers • Jan. 11, 2024 -
Courtesy of PepsiCo
Pepsi Wild Cherry courts aging millennials as flavored soda sales pop
The campaign recognizes the group’s tamer perceptions of what’s “wild” and focuses on women who are driving growth in a key segment.
By Peter Adams • Jan. 11, 2024 -
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Deep DiveInside the creator marketing trends expected to go viral in 2024
Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential.
By Jessica Hammers • Jan. 11, 2024 -
Permission granted by Taco Bell Corp.
Taco Bell stages Las Vegas fan experience ahead of Super Bowl LVIII
A gathering in the style of tech conferences will preview new products and partnerships coming in 2024, all against a big game backdrop.
By Peter Adams • Jan. 10, 2024 -
Courtesy of Papa Johns
How Papa Johns plans to boost margins, store-level profitability
The second phase of the pizza chain’s Back to Better initiative includes a new marketing strategy and $20 million investment.
By Julie Littman • Jan. 10, 2024 -
Courtesy of Walmart
Walmart+ taps Andy Cohen to help consumers survive Quitter’s Day
The retailer’s vice president of creative explained how the campaign highlights the ways the membership can help consumers stick to New Year’s resolutions.
By Chris Kelly • Jan. 10, 2024 -
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Deep Dive8 predictions for 2024 as marketing seeks a new normal
Following a period of extremes, key trends like retail media and ad-supported TV could settle down while experiments in areas like AI ramp up.
By Peter Adams , Jessica Hammers , Chris Kelly , Sara Karlovitch • Jan. 9, 2024 -
Courtesy of FanDuel
FanDuel gives Gronk another shot in Super Bowl marketing blitz
Part of a larger campaign, consumers can again bet on if NFL icon Rob Gronkowski will score a live field goal for FanDuel’s second big game ad.
By Jessica Hammers • Jan. 9, 2024 -
Permission granted by Choice Hotels International
Choice Hotels CMO talks the brand’s largest marketing campaign to date
Starring Keegan-Michael Key, the chain’s latest campaign highlights its growing presence in the upscale space, Chief Marketing Officer Noha Abdalla shared.
By Jenna Graber • Jan. 8, 2024 -
Permission granted by NBCUniversal
NBCU unveils AI-fueled tech to streamline cross-platform ad planning
One Platform Total Audience leverages machine learning and predictive analytics to produce a single media plan across linear and streaming channels.
By Aaron Baar • Jan. 8, 2024 -
Courtesy of Instacart
General Mills, Del Monte pilot ads on Instacart’s AI-powered smart carts
Ads on the grocery platform’s Caper Carts include personalized recommendations based on real-time shopping behaviors.
By Chris Kelly • Jan. 8, 2024 -
Courtesy of General Mills
Totino’s teams with Pete Davidson to rescue football fans from ‘flat’ pizza
The comedian hypes up the pizza roll brand in an effort that also includes a tie-up with Tapatio around the Super Bowl’s Spanish broadcast.
By Jessica Hammers • Jan. 8, 2024 -
Dec 28, 2023; Orlando, FL, USA; Pop Tart mascot signals the end of the celebration after the game at Camping World Stadium. Mandatory Credit: Jeremy Reper-USA TODAY Sports
ColumnCampaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season
The Kellanova brand dominated social media with a game-day activation that embraced dark, weird humor.
By Chris Kelly • Jan. 5, 2024 -
Joe Raedle via Getty Images
Peloton brings fitness classes to TikTok in bigger push for Gen Z
A co-branded content hub will reinforce the embattled fitness marketer’s recently introduced brand positioning around accessibility.
By Peter Adams • Jan. 4, 2024 -
Courtesy of Tinder
Tinder expands global brand platform ahead of Dating Sunday
The expanded “It Starts With A Swipe” creative comes ahead of online dating’s busiest day of the year and was developed with Gen Z in mind.
By Aaron Baar • Jan. 4, 2024 -
Permission granted by Wells Enterprises, Inc.
Halo Top enlists everyday athletes for New Year’s resolutions push
An endorsement program includes personal training sessions, a talent manager and more to help people achieve their 2024 targets.
By Peter Adams • Jan. 3, 2024 -
Courtesy of Planet Fitness
Planet Fitness busts gym barriers with help from Megan Thee Stallion
A new campaign elevates the rapper to the role of Mother Fitness and includes TV ads, an augmented reality filter and co-branded merchandise.
By Sara Karlovitch • Jan. 3, 2024 -
Courtesy of Intuit TurboTax
How TurboTax’s new campaign makes moves count on road to Super Bowl
The effort includes marketing partnerships with Twitch and TikTok and will culminate with the brand’s 11th consecutive appearance in the big game.
By Aaron Baar • Jan. 3, 2024 -
Permission granted by PepsiCo
Mtn Dew fan favorite Baja Blast sets Super Bowl debut for 20th anniversary
The former Taco Bell exclusive will be made available at nationwide retail for a full year for the first time as part of the “Bajaversary” marketing blitz.
By Peter Adams • Jan. 2, 2024
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