Brand Strategy: Page 44

  • An image depicting a new ad placement within NYT's Wordle web version with DoorDash as the first to use the new placements.
    Image attribution tooltip
    Permission granted by The New York Times
    Image attribution tooltip

    NYT’s Wordle debuts new mobile ad format with DoorDash

    The delivery service is the first to use new placements, which include interstitial video and display ads that appear once a user presses “play.”

    By • July 6, 2023
  • The beauty retailer's roster of youth activist "Changermakers"
    Image attribution tooltip
    Courtesy of The Body Shop
    Image attribution tooltip

    The Body Shop teams with HeadCount to continue purpose-driven work

    The beauty retailer's roster of youth activists will utilize livestreams, digital storytelling and live events to spread the word about voting access.

    By • July 6, 2023
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
    Image attribution tooltip
    zhuweiyi49 via Getty Images
    Image attribution tooltip
    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • Top NASCAR Winston Cup series driver Jeff Gordon drives one of the 'NASCAR RACERS'-themed cars, unveiled Thursday, November 11th at the start of the Pennzoil 400 weekend at Homestead-Miami Speedway.
    Image attribution tooltip
    Scott Gries / Staff via Getty Images
    Image attribution tooltip

    NASCAR rides with major sponsors like Coca-Cola for 75th anniversary campaign

    Busch Light, Coca-Cola, Geico and Xfinity have, for the first time, come together with NASCAR for a campaign spanning numerous touch points.

    By • July 6, 2023
  • Instagram Threads screenshots
    Image attribution tooltip
    Retrieved from Alessandro Paluzzi/Twitter on July 02, 2023
    Image attribution tooltip

    Meta launches Threads, provides insights into coming elements

    It looks clean, functional, and it could be a viable Twitter alternative.

    By Andrew Hutchinson • July 5, 2023
  • Budweiser's "Bring Home the Bud" campaign image that reads, "Who Will Bring Home The Bud?"
    Image attribution tooltip
    Courtesy of Budweiser
    Image attribution tooltip

    Budweiser resurfaces #BringHomeTheBud for Women’s World Cup

    The brand debuted an ad that features Leo Messi watching tournament footage projected on cargo containers of Budweiser.

    By Aaron Baar • Updated July 11, 2023
  • Cottonelle Partners with Actor and Comedian Ken Jeong as Brand's First-Ever "Assvertiser"
    Image attribution tooltip
    Courtesy of Kimberly-Clark Corporation
    Image attribution tooltip

    Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’

    The Kimberly-Clark brand will give four consumers $10,000 each and a pair of Cottonelle joggers in exchange for generating social content.

    By • July 5, 2023
  • Pepsi
    Image attribution tooltip
    Courtesy of Pepsi
    Image attribution tooltip

    The biggest rebrands and refreshes of 2023 so far

    In an otherwise muted year, brand refreshes could lay the groundwork for a marketing resurgence once short-term uncertainty eases.

    By • July 5, 2023
  • A portrait of Sean Tresvant, Taco Bell's incoming CEO.
    Image attribution tooltip
    Courtesy of Taco Bell
    Image attribution tooltip

    Taco Bell promotes global chief brand officer to CEO

    Sean Tresvant led much of the brand’s strategy since joining in 2022. He will replace Mark King, who served as CEO since 2019.

    By Aneurin Canham-Clyne • June 30, 2023
  • Concept art shows a Jack in the Box location decorated to be Snoop Dogg-themed
    Image attribution tooltip
    Retrieved from Jack in the Box on June 30, 2023
    Image attribution tooltip

    Jack in the Box, Corona kick back for summer with help from Snoop Dogg

    The ubiquitous brand ambassador serves as guide for an experience consumers can access by scanning QR codes on Corona products.

    By • June 30, 2023
  • Digital illustration of Fenty products for Roblox.
    Image attribution tooltip
    Courtesy of Fenty Beauty, Fenty Skin
    Image attribution tooltip

    Fenty Beauty launches product creation experience on Roblox

    Within the virtual gaming environment, players can also go on scavenger hunts, explore mazes and learn more about the brand’s most popular products.

    By Tatiana Walk-Morris • June 30, 2023
  • Denny's is bringing on a new exec to lead its information technology efforts.
    Image attribution tooltip
    Courtesy of Denny's
    Image attribution tooltip

    Denny’s gamifies loyalty program with monthly challenges

    Customers are rewarded based on completing certain tasks, such as eating at the chain four times in July to receive a free Grand Slam breakfast. 

    By Aneurin Canham-Clyne • June 29, 2023
  • A campaign image including music artists Flo Milli, Kari Faux, 2Rare and Maiya the Don for 7-Eleven's "Anything Flows" song.
    Image attribution tooltip
    Courtesy of 7-Eleven
    Image attribution tooltip

    7-Eleven, Flo Milli drop Slurpee-inspired track ‘Anything Flows’

    The chain is encouraging consumers on Instagram Reels and TikTok to put their own spin on the song for the chance to be featured in a future remix.

    By Aaron Baar • June 29, 2023
  • A 2021 Jeep Grand Cherokee goes through assembly at the Stellantis Detroit Assembly Complex-Mack on June 10, 2021 in Detroit, Michigan.
    Image attribution tooltip
    Bill Pugliano via Getty Images
    Image attribution tooltip

    Jeep owner Stellantis appoints first AOR for reaching Black audiences

    TKT & Associates will report to Stellantis North America’s head of merchandising and licensing, whose role will oversee multicultural marketing.

    By • June 29, 2023
  • A picture of Hennessy's limited-editon bottle against an urban background.
    Image attribution tooltip
    Courtesy of Hennessy
    Image attribution tooltip

    Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration

    The social-first Hennessy AI.bum Covers tool uses artificial intelligence to transform selfies into album covers that nod to various hip-hop eras.

    By • June 29, 2023
  • A person is seen sorting through fabrics next to a giant pile of textile waste ready for recycling.
    Image attribution tooltip
    Annabelle Chih/Getty Images via Getty Images
    Image attribution tooltip

    Fashion brands’ narrative on sustainability needs to change, UN says

    Vague language and practices are confusing for consumers and have created mistrust, the organization asserts in a new playbook.

    By Laurel Deppen • June 29, 2023
  • DoorDash screenshots
    Image attribution tooltip
    Permission granted by DoorDash
    Image attribution tooltip

    DoorDash launches biggest app update in its history

    New consumer features include a universal search bar, multiple carts, bottom navigation tabs and the ability to use SNAP/EBT online payments for groceries.

    By Julie Littman • June 28, 2023
  • Anheuser-Busch looks to move forward from backlash with people-focused campaign
    Image attribution tooltip
    Courtesy of Anheuser-Busch
    Image attribution tooltip

    Anheuser-Busch looks beyond backlash with people-focused campaign

    “That's Who We Are” comes as the brewer attempts to move forward from a months-long backlash and follows the launch of Bud Light's summer campaign.

    By • June 28, 2023
  • A silver sign on a brick wall identifies the Kroger Co. corporate headquarters.
    Image attribution tooltip
    Scott Olson via Getty Images
    Image attribution tooltip

    How Kroger’s in-housing push aims to raise the retail media bar

    A new self-service advertising platform comes at a point of growing pains for the channel where many brands have become “reluctant” buyers.

    By • June 28, 2023
  • A women on a tablet with a suitcase next to her.
    Image attribution tooltip
    CentralITAlliance via Getty Images
    Image attribution tooltip

    Booking.com launches ChatGPT trip planning feature

    The company's app integrates the generative AI tool directly into its accommodation booking experience.

    By Jenna Graber • June 27, 2023
  • Pepsi partners with Joey Chestnut and the C.I.A. for Better With Pepsi
    Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    Pepsi fuses ketchup and cola to strengthen link to hot dogs for July Fourth

    The sweet-but-tangy offering, which will be sampled at baseball stadiums, builds on a seasonal #BetterWithPepsi brand platform.

    By • June 27, 2023
  • Chick-fil-A's 'Code Moo' promotional image
    Image attribution tooltip
    Courtesy of Chick-fil-A
    Image attribution tooltip

    Chick-fil-A beefs up loyalty incentive with ‘Code Moo’ digital game

    The game, which is centered around sabotaging the chain’s fictitious “burger-slinging nemesis,” will dish out 2.5 million food rewards on a weekly basis.

    By • June 27, 2023
  • A stack of Oreo cookies next to the Super Mario packaging.
    Image attribution tooltip
    Courtesy of Mondelēz International, Inc.
    Image attribution tooltip

    Oreo and Super Mario team up to defeat Bowser with limited-edition cookie

    The Mondelēz brand and Nintendo franchise are releasing 16 limited-edition cookie embossments, with Bowser being the most rare.

    By • June 27, 2023
  • Image attribution tooltip
    Scott Olson via Getty Images
    Image attribution tooltip

    General Mills names food specialist shop Ingredient as content marketing AOR

    The agency, which is also Minneapolis-based, has previously worked with several General Mills brands and boasts an in-house production studio.

    By • June 26, 2023
  • Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return
    Image attribution tooltip
    Courtesy of Taco Bell
    Image attribution tooltip

    Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return

    The chain will promote the spicy menu with a pre-recorded advice “Hot Line” featuring a celeb who made “that's hot” her catchphrase in the 2000s.

    By • Updated June 27, 2023
  • U by Kotex unapologetically normalizes periods
    Image attribution tooltip
    Courtesy of U by Kotex
    Image attribution tooltip
    Column

    Campaign Trail: U by Kotex unapologetically normalizes periods

    A bold, multichannel approach by the Kimberly-Clark brand ditches euphemisms as part of ongoing efforts to reduce stigmas around menstruation.

    By • June 23, 2023