Brand Strategy: Page 5

  • A mockup of the GuacAImole app
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    Courtesy of Avocados From Mexico
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    Avocados From Mexico generates guacamole recipes with new AI tool

    The GuacAImole generator leverages images uploaded by users to generate unique recipes.

    By • Feb. 6, 2024
  • Three women in an Expedia ad that is airing on Netflix
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    Courtesy of Netflix
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    Expedia signs up as Netflix’s first global ad partner

    The travel platform will run ads localized for language and culture in various countries and be an alpha measurement partner in the U.K. and Brazil.

    By • Feb. 5, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff
  • Ben Affleck and Charli D'Amelio appear in a Dunkin' ad
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    Courtesy of Dunkin'
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    Dunkin’s latest campaign with Ben Affleck could be headed to Super Bowl

    In a spot that aired during the Grammys, the brand ambassador ponders a career as a pop star in a nod to his dour appearance at the ceremony last year.

    By • Feb. 5, 2024
  • E.l.f. Cosmetics launched its "your best e.l.f." shopping app an experience on Apple Vision Pro.
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. Cosmetics launches ‘your best e.l.f’ experience on Apple Vision Pro

    The shoppable app encourages users to unwind through relaxing activities like guided meditations and includes three environments to explore.

    By • Feb. 5, 2024
  • An advertisement for the NFL's Roblox experiance.
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    Courtesy of NFL
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    NFL kicks off SpongeBob-themed Roblox activation in run-up to big game

    The Super Bowl-focused event takes place across multiple spaces on the platform and looks to amplify “IRL moments” for Gen Z and Gen Alpha.

    By • Feb. 2, 2024
  • Teleflora Valentine's Day campaign still
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    Courtesy of Teleflora
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    Column

    Campaign Trail: Teleflora tells real stories to overcome love cynicism

    The floral delivery service and the in-house agency at parent The Wonderful Company used a documentary approach to prove that romance isn't dead.

    By • Feb. 2, 2024
  • A trio of stills show actor Stephen Tobolowsky buying Lay's chips at a grocery checkout line.
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    Permission granted by Frito-Lay North America
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    Lay’s time-loop ads inspired by ‘Groundhog Day’ take over ABC

    Disney, Ryan Reynolds’ Maximum Effort and Kimmelot developed custom spots that accounted for one-third of ABC’s commercial inventory on Feb. 2.

    By • Feb. 1, 2024
  • DoorDash Super Bowl
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    Courtesy of DoorDash
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    DoorDash offers to deliver every product advertised during Super Bowl

    The promotion asks consumers to pay close attention in order to crack a secret code contained in a spot airing during the big game.

    By Aaron Baar • Feb. 1, 2024
  • Jif "Save the Celery" campaign imagery
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    Retrieved from YouTube on January 31, 2024
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    Jif tackles ‘celery neglect’ on game day with free peanut butter

    “Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”

    By • Feb. 1, 2024
  • Pepsi takes over the Las Vegas Sphere
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    Courtesy of PepsiCo
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    Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover

    Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry.

    By • Feb. 1, 2024
  • DJ Khaled sits in front of microphones for a Gatorade collaboration
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    Courtesy of Gatorade
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    Gatorade fuels digital transformation with free membership platform

    The PepsiCo brand will release a capsule collaboration with DJ Khaled to boost the launch and bring together sports, music and entertainment.

    By • Feb. 1, 2024
  • An image of a Starbucks sign
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    Courtesy of Starbucks
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    Starbucks to capitalize on record loyalty membership with app improvements

    Starbucks Reward members spent more than ever during Q1 2024, as the company looks to incentivize further patronage with greater personalization.

    By Bryan Wassel • Feb. 1, 2024
  • Business people, meeting and corporate discussion against a blurred background at the office. Group of employees in team planning, presentation or training staff for collaboration.
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    Jacob Wackerhausen/Getty via Getty Images
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    Opinion

    How media partners can communicate brand momentum in 2024

    Media companies must consider advertisers as both professionals and consumers, according to Advertiser Perceptions’ Erin Firneno.

    By Erin Firneno • Jan. 31, 2024
  • A grandmother drives a monster truck in a Doritos ad
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    Courtesy of PepsiCo
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    Doritos’ first global brand platform revolves around self-expression

    The campaign includes three spots created by Goodby Silverstein & Partners and a global film about a monster truck-driving grandmother.

    By • Jan. 30, 2024
  • McDonald's mascot Hamburglar's Burgercuda car
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    Courtesy of McDonald's USA
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    McDonald’s Hamburglar hits the road in getaway vehicle for menu revamp

    Consumers can keep an eye for a custom Burgercuda muscle car for the chance to win gift cards and mascot-themed merchandise. 

    By • Jan. 30, 2024
  • The new packaging of Miller Extra Light in front of a white background.
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    Courtesy of Molson Coors
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    Miller64 rebrands to Miller Extra Light as focus shifts away from calories

    The positioning will be supported by 2.5 times the amount of media support the brand has had in the past four years combined.

    By • Jan. 30, 2024
  • A preview of an AR experience by Snickers for the Apple Vision Pro around the Super Bowl.
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    Courtesy of Blippar
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    Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro

    In the days following the mixed-reality headset's launch, users will be able to hear from Pittsburgh Steelers “misfortune teller” T.J. Watt.

    By • Jan. 30, 2024
  • A group of people run in the wilderness wearing Miller Lite gear.
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    Courtesy of Molson Coors
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    Miller Lite’s QR code jerseys turn 1K Super Bowl viewers into beer ads

    Foregoing a big game spot, the brand is tasking 1,000 QR-code wearing fans to embark on beer runs on game day to help dole out money. 

    By • Jan. 29, 2024
  • An array of Ocean Spray products with new labels
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    Courtesy of Ocean Spray Cranberries, Inc.
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    Ocean Spray reveals first major brand overhaul in 20-plus years

    The 95-year-old cranberry co-op teamed with creative studio Stone Strategy & Design to highlight a "wildly uncommon" approach to culture and creativity.

    By • Jan. 29, 2024
  • Individuals and robots working together on brainstorming ideas.
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    Nuttapreya Sirisommai via Getty Images
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    Marketing playbook: Breaking down industry trends to follow in 2024

    Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff • Jan. 26, 2024
  • A family of Vikings drives Hyundai's Santa Fe SUV in a new ad campaign.
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    Permission granted by Hyundai Motor America
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    Hyundai’s Santa Fe unleashes a family’s inner Viking in new ads

    Creative launching around the NFL conference championships is set to the driving rhythm of Heart’s “Barracuda.” 

    By • Jan. 26, 2024
  • Ruffles
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    Courtesy of Ruffles
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    Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game

    Consumers on Instagram can showcase their basketball skills for the chance to shoot the pregame shots at the Ruffles NBA All-Star Celebrity Game.

    By Aaron Baar • Jan. 25, 2024
  • The Apple logo is displayed on the exterior of an Apple Store.
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    Justin Sullivan / Staff via Getty Images
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    Deep Dive

    What Apple’s adoption of RCS for iPhones could mean for marketers

    Businesses using the richer text messaging format are expected to drive global operator revenue of RCS to $8 billion in 2025 on the heels of Apple’s move.

    By • Jan. 25, 2024
  • Bud Light
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    Courtesy of Anheuser-Busch
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    Bud Light remains in the crosshairs as AB InBev makes Super Bowl plans

    Anheuser-Busch will air two and a half minutes of national advertising during the big game as it looks to rebound from controversy.

    By • Jan. 25, 2024
  • A person in a busy restaurant waits for Heinz
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    Courtesy of Heinz
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    Heinz celebrates diners who wait for its ketchup in global campaign

    Created with Chilean agency 1984, the marketer’s largest effort since unifying its global creative strategy shows that “true love waits” — for ketchup.

    By • Jan. 25, 2024